How can common goods be sold at 10 times the price in Douyin live broadcast room?

If you are an aspiring merchant, you should not be proud of selling at the lowest price on Pinduoduo or achieving a certain sales volume, but should be ashamed of it.

Any success achieved through free or low-price strategies will inevitably end up with the dragon slayer becoming the evil dragon. Look at Taobao, which relied on free strategies to attract merchants and drove out eBay many years ago. Now its user base is being overtaken by Pinduoduo, which is "cheaper", and it has no power to fight back. However, Pinduoduo's low-price appeal has been somewhat overshadowed by the live streaming e-commerce phenomenon in the past two years, which has seen "an proliferation of welfare products, free orders becoming the norm, and full of gimmicks and routines," and its growth has slowed down.

Let me ask you a question: Do you want to be a tool that is used by the platform to attract users with low prices and then thrown away after use? Or do you want to take the initiative and use the platform's traffic to make some money through live streaming? Please note that when I say making money, I don’t mean making sales, but making profits. Because as far as I know, at least 90% of the live broadcast rooms are currently losing money to gain publicity, and actually make no profit or very little profit. Supporting a team and earning a salary as a boss, what’s the difference between this kind of business and working outside? There is no need to worry about risks when working.

In the past six months, I have been studying this topic: Can live streaming be sold at a high price? Is low price the only way?

There are two conclusions to share with you:

First, live streaming can indeed sell high-priced products, such as jewelry, cultural relics, calligraphy and paintings, gold, second-hand luxury goods, etc., but even if they are sold at high prices, there is no profit, because almost all live streaming rooms are competing for "who is cheaper." With this kind of selling method, no matter how high the sales volume is, it’s bullshit if there’s no profit.

Second, “simple customization” is a good strategy! It can sell standard products with no advantages or characteristics, which are considered junk products in the eyes of the anchors, at prices 3-10 times higher than those of its competitors, and its net profit can reach over 70%. This profit is higher than that of white-label skin care products that do not require any traffic! Think about whether you can make money or not!

In this article, I will share with you 5 "simple customization" cases to show you how these smart people use simple creativity or simple craftsmanship to turn ordinary products from Alibaba into something they sell at 10 times the price in the Douyin live broadcast room , and make a fortune in silence!

1. Customized fluid bears with monthly sales of 340,000 | Net profit 80%

If we have to find an unreasonable track that continues to grow every year in such a difficult environment, "trendy play" is definitely the best choice. According to a research report from the Forward-looking Industry Research Institute, the trendy toy industry, which is in its early stages of growth, is growing at an annual rate of more than 20%. In 2026, the market size of my country's trendy toy industry is expected to reach 13.3 billion yuan. In a word, kids born after 1995 and 2000 like to buy trendy toys, they have money to buy them (their parents have money), and they are willing to spend money (they don’t spend their own money and they don’t feel bad about it).

So, here comes the opportunity. Taking "art toys" from the four major categories of trendy toys (blind box dolls, action figures, art toys, and ball-jointed dolls) as an example, the goods that Alibaba generally buys are like this, priced at 6-8 yuan, with no advantages or characteristics, as shown in the picture.

How do smart people play? They used colorful paints to paint on the white bear, creating a unique fluid texture that is full of texture and creativity. Please note that these people are not selling crude and simple blank bears at all. Instead, through their own creativity, they turn blank bear toys into DIY fluid art bears, as shown in the picture.

So the price went up all of a sudden. The wholesale price of white bear with pigment on Alibaba is 6-8.3 yuan, but it is sold directly at 45.9 yuan in the live broadcast room, which is three times the price, with a net profit of 80%, as shown in the picture.

Net profit 80%

People born in the 1990s and 2000s all like trendy toys. The trendy toy bears on the market can cost 1,000 to 10,000 yuan, but in the live broadcast room, they only cost 46 yuan. They are unique and have a fatal attraction for young people who pursue individuality.

The account is xxxdiy Handmade Creative Workshop, with 31,000 fans, 29 broadcasts per month, each lasting 2.5 hours, monthly sales of 347,000, a net profit of 80%, and a monthly net profit of 270,000, as shown in the picture.

The operation is not difficult. The host will make it on the spot according to the color, pattern and style required by the buyer in the comment area. The production time is 10-15 minutes. During the production process, the host can communicate with the buyer to adjust, confirm the finished product or guide new users to place orders. Watch the video.

2. Pencil engraving with monthly sales of 790,000+ | Net profit 81%

Taking the most mainstream HB pencil as an example, Alibaba's general purchase price is 6.8-7.9 yuan/30 pieces. It is just an ordinary pencil, nothing special about it.

Smart people play it like this: they engrave words on each pencil according to the audience's requirements and sell them, for example: the child's name, motivational phrases such as "Come on xx, xx is the best" or reminders such as "Sit up straight" and so on. What they sell are not homogeneous pencils, but customized services, as shown in the picture.

The price has undoubtedly gone up. The purchase price of ordinary pencils on Alibaba is 6.8-7.9 yuan, but after engraving in the live broadcast room, it costs 38.9 yuan, which directly triples the price, with a net profit of 81%, as shown in the figure.

Net profit 81%

The inspirational seals on pencils are an expression of parents’ encouragement and love for their children, and pencils themselves are necessities for learning, so of course parents are happy to pay for them.

Pencil case account: xx stationery flagship store, 80,000 fans, 35 broadcasts per month, 6.5 hours in duration, monthly sales of 795,000, net profit of 81%, monthly net profit of 795,000 x 81% - 5,580 (a laser printer needs to be purchased in the early stage) = 638,000, as shown in the figure.

It is also easy to broadcast. The host does not show his face. He constantly places pencils on the laser printer (priced at 5,580 yuan/unit) to engrave words. He tells the audience who take the photos to click "ordered" or "child's name" in the comment area and queue up to purchase the engraving on the spot in the live broadcast room and watch the video.

3. Customized ornaments with monthly sales of 490,000+ | Net profit 79%

The ornaments on the market are made of plastic, ceramic, wood, iron, resin and other materials, with prices ranging from tens to thousands. They are generally sold directly, and the selling methods are all the same without any novelty.

This is how smart people do it: they fill large transparent jars with sparkling diamonds, sequins and beads, and sell them as ornaments, which makes them gorgeous, dazzling and unique.

The wholesale price of materials and transparent jars is 10-15 yuan, and they are sold for 59.9 yuan in the live broadcast room, with a net profit of 79%, as shown in the picture.

Net profit 79%

People born in the 1990s and 2000s are the main consumer groups for trendy toys and ornaments, and their repurchase rate is extremely high. On a certain app, the price of Violent Bear was hyped up to over 100,000. It is also a trendy ornament, but it costs 59 yuan in the live broadcast room and the color can be customized. Young people who pursue individuality and uniqueness are of course willing to pay for it.

The account name is @xx diy饰品, with 45,000 fans, 28 broadcasts per month, each lasting 6 hours, monthly sales of 490,000, a net profit of 79%, and a net profit of 380,000, as shown in the picture.

The host connects with buyers to determine the colors of diamonds and sequins, and makes ornaments, interacting with them while operating. It usually takes more than 30 minutes to make a finished product. Passersby are curious about how it is made, so they automatically stop and interact with the audience.

4. Customized Coke with monthly sales of 560,000+ | Net profit 82%

Coca-Cola, everyone has drunk it, no need to say more. 99.99% of the anchors selling Coke either promote it at a low price or increase the quantity at the same price. To put it bluntly, it's a loss-making business.

Smart people play it this way: they don’t sell Coke, they sell gift boxes. How to do it? Customized engraving is done on Coke cans and paired with various gifts and greeting cards. A bunch of things are packed into gift boxes and divided into various combination packages such as college entrance examinations, birthdays, and holiday greetings for customers to choose from, as shown in the picture.

Taking the simplest package in the live broadcast room as an example, 59.9 yuan = 4 bottles of 330ml long cans of Coke + raffia + gift box. The wholesale price of all materials is 10-12 yuan. The live broadcast room sells it for 59.9 yuan, with a net profit of 82%!

Net profit 82%

The unique Coke box set meets the gift-giving needs of young people with average financial resources, and making simple things extraordinary can fully reflect the gift giver's intentions.

How to play in Douyin live broadcast room? See the case.

The account name is @xx礼品自定义, with 60,000 fans, 39 broadcasts per month, each lasting 12 hours, monthly sales of 561,000, a net profit of 82%, and a monthly net profit of 450,000, as shown in the figure.

The live broadcast content is very simple. The host shows various package combinations, responds to comments and guides orders, recommends gift combinations for consulting customers, and clicks on the corresponding shopping cart link to explain in detail.

5. Monthly sales of 480,000+ custom puzzles | Net profit 88%

I believe many of my friends have bought jigsaw puzzles and played them when they have nothing to do. They can be regarded as "casual puzzle games". When buying puzzles, people tend to pay more attention to the "pattern". It can be said that the "pattern" is the decisive factor affecting the purchase. Most puzzles on the market are mediocre and have no special features.

How do smart people play? They sell a "custom pattern" puzzle service: buyers send photos to the anchor in the live broadcast room, and directly make the puzzle pattern into a customized puzzle according to the picture. They can also add text, blessings, aphorisms, etc., turning an ordinary puzzle into a unique customized puzzle.

A blank puzzle with 520 pieces, plus a photo frame, has a wholesale price of 23 yuan, and is sold for 189 yuan in the live broadcast room, with a net profit of 88% (you need to buy a UV printer, which costs more than 10,000 yuan, so it is not recommended). It is recommended to find 1688 to customize the puzzle and send it to you. The price including the puzzle and the photo frame is 49.9 yuan. Even if the anchor is a second-hand dealer and does nothing, as long as he sells it through live broadcast, he can still make a net profit of 73%!

Buying a UV printer yourself, net profit is 88%, and net profit of outsourcing is 73%

Customized photo puzzles are both commemorative and fun. It can be customized for personal photos, couple photos, family photos, etc. and is suitable for a wide range of people. The live broadcast room is equipped with a "gift box" option, which can be used as birthday gifts or commemorative gifts to meet gift-giving needs.

The account number is @xx flagship store, with 21,000 fans, 80 broadcasts per month, each lasting 5 hours, and monthly sales of 483,000. The net profit from finding a distributor is 73%, and the monthly net profit is 350,000, as shown in the picture.

There are no machines or production processes in the live broadcast room. The host only explains the product selling points and customized services, as well as the applicable objects and occasions of the puzzle, and answers audience questions and guides orders.

Author: Kuang Fang

Source: Kuang Fang