6 ways to operate and promote Weibo, increasing followers is not a problem!

01. Understanding of Weibo Operations

If you have never operated a Weibo account before, you can start by brushing up on the following aspects:

1) Be selective: choose industry-related Weibo

If you are operating an e-commerce Weibo, then you should choose a more famous e-commerce Weibo; if you are operating in the education industry, then you should choose an education industry Weibo.

In short: you should choose to read Weibo posts related to the industry you are in, and don’t read them blindly.

2) Which ones to look at?

Look at the more famous Weibo in the industry, mainly look at:

What do they post every day? How many messages do they post every day? When do they post messages? What activities have they done? What kind of activities were they? Do they interact with other Weibo accounts? What is the frequency of interaction?

3) Weibo Positioning

When looking at the big Weibo accounts in the industry, you will find that each Weibo account has a different positioning. The premise here is that you are operating a corporate Weibo, not a personal Weibo.

Some are personal Weibo accounts, which mainly use personal influence to convey information. For example, @陈欧, an e-commerce account, is a typical personal Weibo account, which uses its influence to promote Jumei and posts discount information, coupons, and events at any time.

The advantage of this kind of Weibo is that Weibo accounts have emotions, and fans feel like they are making friends and chatting with a "living person" instead of following a cold Weibo account. The promoted information is also more acceptable to people, after all, it feels like an acquaintance is recommending content to you.

Some are corporate brand-oriented microblogs, which are mainly used to spread corporate brands, such as @天猫 and @德雷斯, which will promote corporate brands and increase corporate brand influence. Perhaps this type of microblog will have a self-positioning, such as a funny personality, or a formal style...

But for fans, it is still not a "living person", but a corporate Weibo that they follow. It doesn't feel like making friends or chatting. But why do they follow it? Because the content is entertaining, or fans want to know about corporate information and trends.

Some are content-delivery Weibo posts. Although these are corporate Weibo posts, they mainly deliver content and rely on content to attract fans. They are more common in the education industry, such as @慕课网 and @实验楼官方微博. Both are Weibo posts in the IT education industry and mainly use content to attract fans and keep their attention.

Fans who follow this type of Weibo mainly want to obtain practical and useful content, and this type of Weibo generally has less personal bias.

02. Understand the user groups that Weibo targets

The target user group is students? white collar? girl? Boy? programmer?

Of course, this is determined by the company's products, but Weibo operations also require a clear user portrait, so you need to know what content the target user group likes, what topics they usually pay attention to, what information they want to get, and how they like to communicate...

Only after fully understanding the user group can you know what content to post and how to push information.

03. Cultivate users’ reading habits

Only by cultivating users' reading habits over a long period of time will users know when to read your Weibo content.

When we take the first step of learning about the big Weibo accounts in the industry, we need to see when they post on Weibo. You will find that the time they post on Weibo is basically the same every day. They don’t post whenever they want. This regular time for posting on Weibo is to cultivate users’ reading habits.

So, when should you choose to post on Weibo?

Generally speaking, there are more reading users at these four time points: 7-9 a.m., 11 a.m.-1 p.m., 5-7 p.m., and 10 p.m.-midnight.

The frequency of push notifications is also a problem, because it is impossible to send push notifications at times when there is a lot of reading, as this will only cause disgust. Therefore, it is necessary to make sure that information is pushed every few hours.

Frequent push notifications may include one message per hour, infrequent push notifications may include 1-2 messages per day, or even one message every few days. The push notification frequency needs to be determined based on your own Weibo positioning, analyzing the user group and determining the push content.

04. Weibo activities

I believe that after going through the previous aspects, you will have a general basic understanding of Weibo operations. You know what content to post every day and have a better understanding of the preferences of Weibo fans. However, this alone is not enough. After all, there are various Weibo celebrities on the Internet. No matter how good your content is, it may not be seen. Therefore, you also need activities to attract user attention.

In order to activate Weibo fans and attract fans' attention, you need to do small activities from time to time.

First, it can promote products or corporate activities.

Secondly, it can activate fans and make more people like it. Of course, if you have a lot of money, you can do any activities you want, such as giving away XXXX cash or XXX car for forwarding. After all, who doesn’t want to get a prize for forwarding? However, our general companies have financial considerations when doing activities, so we can consider Weibo activities from the following aspects:

1) Use your own money to run the event

Advantages: This method is more flexible. After all, you are using your own money to run the event, so you can give whatever gifts you want.

Disadvantages: If you don’t have many Weibo fans, this type of activity with limited funds may not bring in a lot of attention and reposts, unless you have a good relationship with a Weibo celebrity who can help you repost, and you spend money on fan promotion.

2) Cooperate with other accounts to organize activities

This method is either one person provides prizes and the other organizes the event, or two or more people jointly organize the event.

Advantages: As you can imagine, the joint promotion by everyone has a greater influence than that of one individual account.

Disadvantages: It is not easy to find a Weibo account willing to cooperate.

05. Weibo promotion

What other ways are there to promote your Weibo account?

1) Fans Pass

Weibo’s official promotion channels have various promotion methods to choose from, including content promotion and Weibo account promotion. You can try them out for yourself. Talking too much will be useless. You need to practice it yourself.

2) Find other Weibo marketing accounts to promote

Most of the non-celebrity Weibo accounts you see on Weibo now are marketing accounts, which means you can pay them to post content. If necessary, you can also find marketing accounts to promote them.

The quotation for each marketing account is different. The quotation for a Weibo account with great influence can reach hundreds of thousands. The Weibo marketing accounts in some industries are relatively cheaper, just a few hundred. Whether you want to find a marketing account for promotion depends on your own needs.

3) Other ways

The two ways mentioned above are both within the Weibo system. Of course, there are many other ways. The most common ones are to add a video to the Weibo account, add a picture to a watermark, or go to other channels such as Baidu, WeChat, communities, etc. to promote your own Weibo in various ways.

06. Learn to use other tools

Weibo operations often involve the production of pictures, graphics and texts, long Weibo pictures, and scheduled Weibo posts, all of which can be operated more efficiently with the help of other tools.

You can use a website that specializes in making pictures, such as Chuangketie , to make pictures. It doesn't matter if you don't know how to use PS or have no aesthetic sense.

There are usually various application websites for long microblog pictures, and you can find them all with just a search;

You can use the scheduled microblog function that comes with Weibo, but it can only be scheduled for 2 days at most. You can also use other platforms, such as Pipi Time Machine, which can be scheduled for a month.

Of course, there are various other tools that will naturally be involved in the process of operating your Weibo. Just search Baidu or Google and you will definitely find the tools you want.

07. Last

As operations progress, there is still a lot to be done.

For example, data analysis, how to organize the content and in what way to get more fans to click and forward it, when to hold the event, when is the best time to post the event Weibo, how to take advantage of hot spots, how to create hot spots, how to write copy to be more attractive...

There are too many things involved, so I won’t introduce them here. I will introduce them one by one later.

The president emphasized an issue that everyone cares about: increasing followers!

The president has run hundreds of Weibo lucky draw events and summarized six major operating steps, which are also the six fulcrums for leveraging fan growth.

Step 1: Get familiar with the backstage, just like your own backyard

Veterans on the sports field say that clever use of rules can help the weak defeat the strong.

An old hand in the new media industry said that people who understand the rules will never suffer losses.

First of all, you must regularly keep up to date with the latest lottery formats and rules.

The basic settings of Weibo lottery activities generally consist of two major sections: basic settings and prize types, which will not be elaborated here. What I mainly want to say is that you must always pay attention to the changes in the rules of the lottery background.

The screenshot is the lottery background

Weibo products are constantly iterating, and the lottery rules are also frequently iterated. If you fail to understand the rules quickly, it is easy to suffer losses and violate the rules.

Weibo operators must pay attention to @微博彩票平台, which is the most official and timely source of information on rules. No matter how experienced a driver you are, don’t be careless, as this is a lesson learned in blood... oh no, money.

Step 2: Choose the prize well and get the Gold V early

At the same price, some prizes can only attract a few fans, while others can achieve twice the result with half the effort.

@李佳琪Austin gave away lipstick, @海尔 gave away refrigerator koi, @盒马 gave away 30,000 kilograms of watermelon... After studying countless lottery cases, I summarized the following points:

1. Choose a gift like you would for your girlfriend

If you spend 500 yuan to buy a prize and the other person feels that it makes him happier than the 500 yuan, then this is the right gift and you made the right choice.

On the other hand, if the other party feels that 500 yuan is not as good as it should be, then it would be better to give cash.

You might say, isn't this nonsense? Who doesn’t like cash?

Actually, it is not. For example, if you give away Jay Chou concert tickets worth 1,000 yuan, many people will think that they are better than 1,000 yuan, because they may not be willing to buy them themselves, but they really want them.

For example, if you give someone a lipstick worth 500 yuan, the other person may be a young girl who cannot afford to buy a 500 yuan lipstick. Now winning the prize is like receiving a gift, which may even make her happier than receiving 500 yuan.

Anyone who can please his fans can find a girlfriend.

2. Make the other person remember you

It is best if the things you give away have some relevance to you.

Lipstick is a very good prize, but if you are a Taekwondo training center, giving lipstick as a prize would seem mediocre. It would be better to give Taekwondo equipment as a prize. But this doesn’t mean you have to give away your own products.

If your prizes are common or unremarkable, try some tricks in the distribution to make your fans remember you. The fish is still the same fish, but the preparation methods are different. It can be eaten braised or steamed.

For example, if there is a 1,000 yuan prize, two people are drawn, one gets 999 yuan and the other gets 1 yuan. Everyone involved will be impressed.

3. Encourage fans to ask for it themselves

If you don’t know what prize to choose, you can post a blog to ask your fans for their opinions. For example: "My boss urged me to give you benefits, what do you want?"

This is also one way to increase daily interactions. During the period when there is no lottery, fans are also reminded that this account often has benefits. It’s not just the moment of eating candy that is sweet; the anticipation of eating candy itself is also very happy.

But if you ask, you have to give it to them (of course, it is still up to you to decide what to give). A man who only flirts without taking any actual action is a scumbag and will be abandoned.

Step 3: You can’t talk when you give gifts, and you get scolded when you spend money

The Chinese say that gift-giving is a science. Weibo operators say that giving gifts requires "sweet talk" - writing beautiful blog posts.

Unless you are so rich that you don’t care about the cost-effectiveness of an event, you should still polish your lucky draw blog post carefully to avoid the effect being compromised by the post.

For example, if there is a lucky draw to give away 5 lipsticks, how should I write a blog post about the lucky draw? If it was something like "draw 5 people and get lipstick", I'm afraid fans would be used to it and would have become immune to it.

The president gave everyone an example from his own operation. @韩氏有嘉人 posted an event like this:

As a beauty blogger, giving away lipsticks is a cost-effective prize to increase followers, but there are too many beauty bloggers who give away lipsticks. So it’s better to find a pain point: there are so many shades that girls want, what to do?

Instead of giving 5 lipsticks to 5 people, it is better to give all 5 shades to 1 person. This increases the topic and gives fans something to say and talk about.

By cleverly optimizing the lottery blog posts, increasing comment interactions, lowering the forwarding threshold, and allowing more real users to participate, you can also enhance her personal characteristics: Shouldn’t a female beauty blogger who is her own boss be able to be willful? You see, giving 5 cigarettes to one person is more effective than giving 5 people one cigarette each.

To be a good operator, sometimes you have to take a detour to settle accounts.

Step 4: The picture is the face, it is up to it to attract people's attention

As we all know, Weibo is flooded with content and user attention has become a scarce resource.

If you want your fans to notice your content at a glance, you need to have a good picture. Creative and eye-catching pictures have become an important condition for increasing follower interaction, just like how you dress on a first date.

Example:

The prizes are laid out, super eye-catching

Interesting and creative ideas that seem random

If you spend money, you have to show it

The essence of new media is content. Even a seemingly simple and crude lottery activity is a content planning.

Step 5: When the prize is drawn is more important than when to confess your love

Most lottery blog posts like to set the prize drawing time around two weeks. But there is no fixed time.

Suppose you only have two 10-yuan parasols as prizes, and set the prize draw date to 14 days. For fans, it would seem that "the return on investment is not proportional": they spend two weeks waiting, only to get a cheap parasol, which obviously means they are not interested enough.

But if the lottery draw time is shortened, for example - "Like, the draw will be held in half an hour." The umbrella is still the same umbrella, but it has become a little surprise.

But if your prize is a high-end laptop worth tens of thousands of yuan, don’t try this unless you are a very wealthy person. Because half an hour is very short, many fans may not have time to see it and the event may be over.

Don't set it for two weeks in a rigid way. Choose the prize draw time reasonably so that the small prizes can feel high-end and the big prizes can be powerful enough.

Step 6: Add a push to give your traffic a boost

Even good wine will not be appreciated if it is not well known; even good activities will not be appreciated if they are not promoted. No matter how high-quality an activity is, it cannot do without the assist of “delivery”.

If you have really prepared very high-quality prizes and are ready to go all out, you might as well increase your investment.

Please note that you don’t necessarily have to spend money to get traffic. Poor people have their own methods, but you just have to spend time learning some skills. I have summarized 5 commonly used promotion methods, which can be generally divided into 3 categories:

Big and small local tyrants, those who rely on money, look here:

1. Fans Headlines : Break the time order of blog posts and push the promoted blog posts to the top of the fans’ follow page.

2. Super Fan Pass : Promote blog posts to non-fan homepages, but please note that the corner mark will have the word "promotion/advertisement".

3. Reposted by big Vs : field KOLs, regional bloggers, and lottery number bloggers.

Those who have no money but good relationships and rely on face, look here:

4. Mutual promotion and exchange : promote each other’s blog posts with accounts you know.

Those who have no money and no friends... still have to survive, and here are some who rely on skills:

5. Official resources : Sina often launches exclusive topics to offer benefits. Adding these topic words to your blog posts may result in official support such as official account reposts, lottery news recommendations, topic homepage displays, and popular lottery stream recommendations.

This last trick doesn’t cost any money and doesn’t require anyone to help you, but you have to practice your skills slowly. To get just one word, you have to practice it a hundred times .

Behind every big size, there is not necessarily the smell of money, but there is definitely the smell of cost, sometimes it is material and sometimes it is time.

According to unofficial statistics, tens of thousands of lucky draws are held on Weibo every day. Retweeting, flipping, and absorbing good luck have become part of the lives of Weibo users.

If you love a new media operator, spend money to buy prizes for him and let him participate in the lucky draw on Weibo to increase his followers.

If you hate a new media operator, just give him two 10-yuan parasols and ask him to increase his fans by 2,000.

author: President Banxia

Source: Qiaomu Operations Agency ( vx18438037659 )

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