How to promote Tik Tok? What are some practical and efficient ways?
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As a new interactive communication method, live streaming has brought a new Internet event while also opening up a new corporate communication medium - live streaming marketing. Live streaming marketing brings more comprehensive potential customers to companies and helps them market better. However, in Internet marketing, any marketing method and tool model needs to be promoted. Otherwise, no matter how good the live broadcast content is or how good the host’s appearance is, the marketing effect will be unsatisfactory, and everything will be in vain without monetization. So, how to promote Douyin ? What are some practical and efficient ways? Brother Mao has summarized some methods of promoting Douyin, let’s take a look at them together. 1. What are the paid promotion channels for Douyin? 1. Douyin bidding ads Everyone knows that common forms of advertising on Douyin include splash screen ads, information flow ads, sticker ads, etc. The placement of these types of ads requires bidding, because the advertising space is limited, and whoever bids the highest will get the most display opportunities, so they are all bidding ads, and you need to pay to promote them. There are currently three main billing methods for these types of advertisements: ① CPC billing is charged by clicks. Currently, the CPC price of Douyin information flow advertising is 0.2 yuan. That is, when a user clicks on the advertising link placed by the advertiser, the Douyin advertising system will charge the advertiser 0.2 yuan in advertising fees. ② CPM billing is based on 1,000 impressions, and only one fee is charged for every 1,000 impressions. The CPM price of an information flow ad is 4 yuan, which means that for every thousand times the ad is exposed, Douyin charges the advertiser 4 yuan in advertising fees. ③ CPT billing means that when you place an ad at any time within 24 hours, you will be charged only once no matter how many times the ad is displayed during this time.2. Douyin Dou+ Promotion Dou+ is a video heating tool launched on the Douyin platform last year. After purchasing and using it, it can recommend videos to more interested users and increase video playback and interaction. It is a more popular method of paid promotion on Douyin. However, this promotion method often only brings about an increase in video playback volume. It is more of a help for early startup and warm-up. If you really want to promote sales directly, it is best to choose the bidding promotion method mentioned above. ● Billing method: 100 yuan/5,000 people 3. Promotion by experts or influencers Internet celebrities have a certain fan base, so their dissemination power is strong, and it is easy to form secondary or even multiple dissemination, deepening users' understanding of products or brands, so the promotion effect is also good. Billing method: The charging standards of each expert or internet celebrity are different. Some ordinary ones may cost more than 10,000 yuan, while the fees of more famous ones are no less than 200,000 or 300,000 yuan. The fees of higher-level ones are even more expensive. After clearly understanding the several channels of paid promotion for Douyin, everyone must want to know how to achieve the best effect of paid promotion for Douyin? So, let’s take a look at some good ways to promote Tik Tok!2. What are the free promotion channels for Douyin? 1. Take advantage of the popularity and promote yourself Pay attention to the hot searches on Douyin and the hot topics list on Weibo, understand the current hot topics and display them with your own works. This operation is actually very simple and is also the most popular way of promotion at present. The right way to get attention: First, we need to start from the hot spots themselves and identify which ones are hot spots and which ones can be used as leverage. Second, learn to take advantage of the situation. When releasing videos, you can add some hot topics, and the video cover can also highlight the hot topics. Third, highlight your own advantages through contrast and show your unique selling points.2. Use matrix gameplay to promote each other There is another effective and simple method in promoting Douyin, which is to use a big account to promote a small account, thereby attracting widespread attention. Generally speaking, the number of fans of a large account is carefully earned, so when recommending a small account, you must pay attention to its relevance. In other words, when promoting the trumpet, the value of the trumpet should be reflected. for example: ① The content of the small account can bring practical value to fans; ② It hits the user's pain points; ③ It is simple to operate; ④ It has positive guiding significance. For example, there are four early education accounts under the Douyin account "Win at the Starting Point". This is a Douyin account that teaches babies skills. What the four accounts teach are not repetitive, but they are closely related. After watching one, you will want to watch the other three, thus forming a correlation between the videos. Since the baby wants to learn language skills, he will want to learn hands-on skills and will also be interested in the mother's experience in parenting, thus forming an interlocking system.3. Music platform promotion and diversion In the promotion of Douyin, using music platforms to promote Douyin accounts is a very avant-garde method. If you want to achieve successful promotion on the music platform, an important method is to post comments on the music platform for promotion. In addition, you can also post updates on the homepage of the music platform. Specific operation methods of platform comments: The first step is to find popular songs on the Tik Tok music platform. The second step is to find this song on a popular music platform. The third step is to promote it cleverly in the music comment section.4. Off-site platform promotion and diversion The fifth method to promote Tik Tok is through the three giant social softwares, Weibo, Weixin and Koukou. Tik Tok is a short video music platform. The more popular you are, the more likes you will get, the higher your fame will be, and you can also become a Tik Tok celebrity. Once you gain popularity and fame, you can sign a contract with the platform and do commercial marketing. If you want to become famous, you cannot do without multi-faceted promotion and marketing, among which the promotion of Weibo, Weixin and Koukou social platforms is particularly critical. Of course, in addition to these three off-site platforms, other platforms can also be used to divert traffic, and the effect is also very good.5. Use major social groups to promote traffic The most effective way to promote Tik Tok is through social media promotion. Community has become one of the most effective ways to grow. The purpose of Douyin anchors establishing communities is also to enhance the stickiness among fans. Fans who gather together based on the same habits or hobbies will generate cohesion during interaction, thereby improving fan retention rate. With the fan retention rate, you can use this part of fans to influence more fans. Therefore, if we want our Douyin account to become more popular, we must grasp the power of the community. If you want to make your Douyin account popular, you can join groups widely on Weibo, Weixin, Koukou, etc., and then promote your Douyin account within these groups. 6. Intercept traffic in the comment area for promotion Take advantage of videos posted by internet celebrities and stars, and plant a controversial joke in the comment section as soon as possible. When your comment is pinned to the top, are you still worried that no one will visit your homepage after seeing such interesting comments? If you comment in the comment section of people in the same field as you to intercept traffic, the users will be very precise and vertical users. Of course, you might get beaten up for doing this, haha. This is the end of the introduction about Douyin promotion. In addition to the above 6 methods of Douyin promotion, there are also methods such as participating in game challenges, using official accounts for promotion, etc. Whether you are a merchant or an individual, whether you want to increase popularity, attract traffic, promote, or make money through conversions; if you have any questions, please feel free to ask. Author: Guoren Cat Brother Source: Guoren Cat Brother |
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