Take a look at other people’s new marketing promotion methods for the Qixi Festival!

Take a look at other people's new marketing moves on Chinese Valentine's Day

Another Chinese Valentine's Day has passed, and another wave of dog food hit the circle of friends. How did you spend your Chinese Valentine's Day? Romantic dates, exquisite gifts, and WeChat red envelopes are indispensable... But there is a group of people, single or not, who will have to perform the "tragic" story of "others go on dates while I work overtime, others accept gifts while I do planning" today. For the advertising and marketing circles, the first reaction to the festival is that there are hot topics to follow! How did they seize the communication elements and make the brand and the festival hot topics love each other during this year's Chinese Valentine's Day?

Fun is justice

Tencent Animation: Xue Zhiqian's Love Clinic H5

Built-in interesting videos cleverly combine the three-dimensional and two-dimensional worlds. The film fully explores Xue Zhiqian's variety show and comedic attributes, and communicates with him through the click-and-click interactive function of H5, amplifying the fun of the lines with an immersive sense of reality. Although the plot is relatively simple, it is still a creative masterpiece.

Only when there are topics can there be traffic

2017 Chinese Valentine's Day straight male test paper H5

We selected popular topics about straight men and used them in the form of tests to "interrogate" straight men. The questions are closely related to life and the interactions are diverse and interesting. The format of the test is inherently contagious, and the highly topical subject makes people happy to share. The emergence of this opportunity during the Chinese Valentine's Day brought about a screen-sweeping effect.

Link products are most useful

NetEase Cloud Music: Which star will go home with you on Chinese Valentine's Day H5

As a music platform, NetEase Cloud Music closely integrates the platform functions with the Chinese Valentine's Day, allowing singers and goddesses with good images and temperament to accompany you on the Chinese Valentine's Day, which fits the festive atmosphere. This H5 is published on the homepage of NetEase Cloud Music. From the test result page, you can directly jump to the relevant music interface, fully linking the product, the functionality is great~

Creativity keeps pace with the times

Tmall: China has Xipi

This set of Weibo animated pictures from the collaboration between Tmall and Local Climate gives a new interpretation to the classic CP. Online shopping, makeup, dancing and other scene designs allow couples to retain their own characteristics while enjoying the times. The collision and fusion of retro painting style and interesting lines is very creative. It is worth mentioning that the CP also includes two pairs: Ji Xiaolan×Heshen, and Zhizunbao×Zixia Fairy, which really understand young people.

Simple and touching

Baidu Maps Chinese Valentine's Day Couple Screensaver

Another meaning of simple and crude is concise and clear. This set of planning for Baidu Maps has simple and fresh color matching for the characters, a heart-shaped main design, and ample white space in the background, creating a bright, harmonious and natural visual effect. The lines are concise and affectionate. At the same time, this set of pictures also has separate versions of male and female characters, which can be used as screensavers for couples, providing material for showing off love on the Chinese Valentine's Day, increasing communication with fans, and helping the brand to further penetrate.

Have you learned the correct way these marketers spend Chinese Valentine's Day?

The last and most important point is to find the right audience, and everything will be easy!

If you don’t believe me, look:

The sales of these products on Chinese Valentine's Day were several thousand...