How to use Himalaya to make money and attract traffic?

In the Internet age, nothing is impossible.

If you want to make money just by talking, it's not impossible.

This article will introduce how to use Himalaya to make money and attract traffic.

1. Although the audience is small, it is a big cake

The pace of today's society is getting faster and faster. E-books and public accounts are gradually replacing paper books. Some people are too lazy to even read books and prefer "listening to books".

So the radio has become a "book" for many people.

As the largest online mobile audio sharing platform, Himalaya FM has more than 470 million users by the end of 2018.

It is a new media platform, but it is different from content creation and short video platforms. The format of the content you obtain changes from pictures, texts and videos to audio.

Compared with high-traffic graphic and short video platforms, the audience of audio platforms is actually relatively small.

However, the unique accompanying properties of audio are very consistent with the characteristics of mobile Internet. It does not require the use of eyes and can be listened to anytime and anywhere.

It can play the greatest role in various life scenarios and supports mobile phones, car terminals, and computers. Therefore, the consumption and frequency of radio content are more extensive than videos and pictures.

Although its audience is relatively small, it is still a very big piece of cake.

2. Introduction to the specific operation process

1. Account registration

First, register an account and complete your personal information to complete the real-name authentication .

When completing the information, you must be clear about your target audience, output content and monetization methods, set them up according to the positioning, and make them highly recognizable.

Secondly, only by understanding the platform rules clearly and mastering them can the fittest survive.

2. Positioning

When it comes to positioning, the choice is mainly based on two aspects.

First of all, what are your own conditions suitable for?

You need to be clear about what content your voice is suitable for.

For example, Gentle Sounds chooses children’s stories;

Girly voice, choose emotional story;

Magnetic sound, select horror stories, etc.

Secondly, what are the popular contents on the platform?

After determining your own conditions, you can first go to the platform to search for some relevant keywords.

Find out how many people listen to and talk about this type of content, how many views it has, etc.

After determining a field, just like all creative platforms, we insist on updating in the vertical field to attract accurate fans.

3. Content materials

Collect content from Zhihu, Weibo, Baijiahao, etc. or other paid platforms to find materials for secondary creation.

Please note: Do not infringe copyright, otherwise it may cause unnecessary trouble.

4. Record Audio

There are generally two options for producing audio:

1) Record yourself

In the early stage of recording, headphones and microphones are used. You can purchase equipment suitable for your use according to your own conditions.

Remember to choose a quiet environment when recording, read the content several times first, and then record it a few more times.

2) Place an order on Taobao

This method is the worst option. If you really feel that the quality of your recording is too poor, you can spend 10 yuan on Taobao to find a professional to help you record.

5. Upload audio

When uploading, the audio cover, title and introduction should be exquisite and attractive enough to click.

If you don’t know how to do this, just refer to how those albums with higher playback volume were produced.

You can also upload in batches to other audio platforms such as蜻蜓FM,荔枝FM, etc. with one click.

For uploading time, choose 7:00 a.m., 12:00 p.m., 8:00 p.m. and 10:00 p.m. when traffic is high.

3. Revealing the Monetization Profit Model

1. Rewards and sponsorship

Generally speaking, those who receive rewards are those anchors who are good-looking and have attractive voices.

For ordinary people who don’t have good looks or other special features, just take the practical route and continuously output valuable content.

2. Paid albums

There is a charging function on the Himalaya platform. When you have accumulated enough traffic, you can start making some paid audio.

Don’t worry about no one paying. As long as your content is valuable, someone will pay for it.

3. Traffic diversion and monetization

Leave bait or contact information at the end of the audio to direct fans to personal WeChat for conversion.

For example, if you want to know more about entrepreneurship, you can go to my homepage to find my contact information, or find my "Contact Information" in the comment section to get benefit information.

4. Advertising revenue

When the audio you upload meets certain conditions, patch ads will be automatically added to the audio you uploaded , so you can earn advertising revenue.

When you have enough subscribers, many businesses will approach you to place advertisements. The specific revenue will depend on the number of your fans and the number of views.

5. Signed a contract with Himalaya platform

When you have enough fans and strong enough broadcasting skills , you can also choose to sign a contract with the platform.

Although the threshold is relatively high, the benefits are huge.

4. Final Thoughts

Each platform has its own rules, monetization methods and degree of revenue

Don't follow the trend blindly. First determine whether you are suitable for the platform before taking any action.

Himalaya is an audio platform. If you want to attract traffic, you must persist in updating the output content for a long time.

This is the attitude you need to have as a content producer.

Author: Shen Xiaoyang

Source: Shen Xiaoyang (ZZM-9418)