What is QQ client advertising?

The number of monthly active QQ accounts reached 843 million, and the overall maximum number of concurrent online accounts reached 272 million.

Based on Tencent's massive user behavior data and cross-screen account system, QQ client advertising can support a variety of flexible and accurate methods of reaching the crowd, such as crowd attribute tags, LBS, and scene targeting. It is a native social advertising suitable for a variety of advertising goals such as mobile application downloads, e-commerce purchases, and brand activities.

Your ad can appear here:

1. QQ News Feed Ads

Relying on the interactive platform for consuming high-quality content that young people love to watch, it pushes content through the QQ official account in the message area and the dynamic area, and recommends their favorite content based on user interests through AI intelligent screening. The brand proposition combined with the advertising content will be presented to the target users more accurately and natively.

1. Large pictures and texts

2. Small pictures and texts

2. Shopping Account Advertising

By pushing QQ-like messages to users who follow the "QQ Shopping" official account, we can naturally reach target consumers. Red dot push and long-term existence can achieve sustainable effect conversion within 24 hours. You can choose to redirect links, and provide two promotion forms: brand landing page and e-commerce customized page to meet the personalized needs of the brand.

1. Graphical form

2. Video format

3. QQ Weather Ads

As the only public account on mobile QQ that pushes all messages, a single push brings massive and strong exposure. At the same time, it supports targeted advertising based on weather conditions and air quality, creating a pure advertising environment and giving advertising creativity greater imagination and display space.

1. AIO mode

2. Content Page

4. Interest blog article page, bottom information flow ads

In QQ interest tribes, brands can easily find users' interest comfort zones, have in-depth interactive conversations with interested users, and achieve high click-through conversion effects. The advertisement is located at the bottom of the topic page, naturally connected to the recommended topic information flow, and captures the user's attention.

5. “People Nearby” Ads

Based on LBS technology, users are targeted according to their business districts, landmarks, domestic provinces and cities, foreign regions, etc., to help advertisements find people nearby. Clicking on the ad can directly jump to the brand information page, e-commerce promotion page, App display page or local store information page to meet different brand marketing goals.

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Author: Arun

Source: Operation and Promotion Arun (tg123020)