How to acquire customers through low-cost fission? Share 7 techniques

1) Retweet for fission, and win rewards

Nowadays, there are many "Weibo lucky draw" and "forward to friends circle" lucky draw activities, but some activities can only attract a few hundred customers, while some activities can attract tens of thousands of customers.

This involves utilizing factors such as platform mechanisms, precise copywriting, graphic design, expert promotion, and user psychology.

Let’s talk about the platform first. Why are popular events such as “celebrity cheating”, “celebrity getting married”, “aunties grabbing steering wheels” and “new mobile phone launch” all released on Weibo?

Because Weibo itself is a social media, users can express their opinions or events without any barriers.

Unlike self-media, which requires one-stop service for event authenticity investigation, editing, typesetting and approval, such operation can be completed in one day.

This also shows that there are a large number of UGC users on Weibo, and they are very active. Therefore, only after there is traffic, the forwarding activities will be interesting.

Graphic and text design is the first step in marketing. Most of the poor reward fission effects are caused by problems with the graphics and texts. They write in long articles about how good the product activities are, and then mark the bottom of the article with a forwarding prize draw. However, since the initial preparation is too long, users are often unwilling to see the end.

So, let’s talk about some tips for writing pictures and texts: When creating content, you must grasp one central point, which is “ arousing curiosity .”

Vent emotions

For example, the short video copy: "It's incredible, Chinese people can really fix anything! 》 is a wake-up call to foreigners who have never been to China, making them still think that China is still in the 1980s.

The copywriting for Double Eleven, "You've been working for a year, be nice to yourself! 》 It makes people feel like they have worked for a year in vain if they don’t buy anything.

Create opposition

For example, the Weibo copy: "The three people closest to you determine your life in the next five years" tells the current situation of some young people and how to become a better self.

The copywriting of the Alipay Koi event is, "If you are struggling at work, forward this message to win a Chinese Koi, the only one in the world who is favored by the world." Although work is hard, Alipay can help you turn things around.

· Psychological suggestion

The direction of fission is not limited to business, news, activities and festivals, but also includes events such as "1.4 billion flag guards", "Wherever there are national flags in the world, there are Chinese" and "Huawei-US trade war" .

"College Student Entrepreneurship" students work from dawn to dusk after graduation, which arouses the sympathy of users. No one will reject those who are struggling.

Find endorsements

For example, Huawei's Honor 20 mobile phone was promoted through popular star Wang Yibo, who endorsed the product and made the product reach a larger audience.

For example, Gree Chairman Dong Mingzhu endorses her own brand and endorses Gree's quality, ensuring the quality of its products.

Also, at the launch of Xiaomi’s flagship phone, Lei Jun personally introduced every function of the product.

· Benefits

No matter how small the event is, there will be people participating. Therefore, when we organize activities, we need to target the right groups of people and highlight special points of interest.

For example, the “818 Fever Shopping Festival” tells consumers that buying goods during the festival will definitely be cheaper; “Buy milk for 9.9 yuan” can arouse consumers’ curiosity.

In other words, short copywriting and attractive interest points can easily generate tens of thousands of disseminations.

2) Emotional fission

Most people are easily emotional, especially women, so this group of people are often the easiest to be marketed to, because once the first impression is established, there is no chance to change it.

For example, the 2019 movie "Peppa Pig Celebrates the New Year" brought considerable popularity and became the best marketing case through a series of IP marketing such as "Peppa Pig tattoo on your body, applause for the social people" and "Peppa Pig watch" , coupled with the promotion of the Peppa movie.

In the video, the grandfather lives in a remote mountain village. When he hears his granddaughter say she wants Peppa Pig, he asks the villagers: What is Peppa Pig? Then, after going through a lot of hardships, he finally makes a welded Peppa Pig.

The whole video completely touches the hearts of the family members. Only when there is a home can there be love.

For example, every Weibo post of the popular young actor Cai Xukun has millions of retweets. What matters most is the "first impression" and "occupying the mind" .

This is the principle of war. All forces must be mobilized at the decisive battle site, the product must be promoted everywhere, and everyone must remember it immediately.

In the current TV series "Dear, Beloved" , Li Xian's behavior of pampering his girlfriend and the details of their life together make the female audiences excited.

“Get a free mobile phone when you spend over 99 yuan” is based on the same principle and appeals to users’ emotions.

3) Price fission, cheaper when combined

The essence of group buying is to make users feel that they are getting a good deal, and group buying has secondary dissemination, which is the essence of fission, one person tells ten people, ten people tell a hundred people.

There was once a classic advertising slogan, "Because it's cheaper, buy it together! "

If the price of purchasing them individually is 69.9 yuan, but buying them together is half the price, then most users will choose to buy them together.

Let your friends around you work with you, and then share the product with their friends, and the product will spread. This is also the most typical example of e-commerce fission.

1) Recommend and forward to get gifts

Users are stimulated through activities such as "sharing articles through official accounts", "lottery through Weibo forwarding" and "collecting likes through forwarding articles to friends circle".

2) Mission Award

For example, there are activities such as “write a review and get a product”, “read for 30 minutes every day and get points”, and “water and plant trees every day”.

3) Group purchase

For example, "9.9 for a group of three with free shipping", "Group travel is cheaper" and "Group registration for tutoring classes" are essentially all for cost saving.

4) Share and earn

For example, "Buy a cup of Luckin Coffee for two and get one free", "Fill in the invitation code on the app to get cash", "Share on Didi to get coupons", and "Get a 10 yuan coupon for attracting new users on Meituan".

Author: Operation Publicity Xiao Leilei

Source: Operation Publicity Xiao Leilei