A guide to designing splash screen ads for the gaming industry!

The copy contains too much information and the key copy does not highlight the gameplay and features . The selling points are not clear and the effect is not good.

The copy only contains the game name but does not convey the game's selling points . For users who are not familiar with the game, the information conveyed to users is too little, the sense of interaction is too weak , and the effect is not good.

The copywriting evokes users’ memories by “continuing the classics” and strengthens the connection with users.

The copywriting evokes users’ memories and past complexes by using phrases such as “Exclusive memories for those born in the 80s and 90s”, thus strengthening the connection with users.

In the picture above, the element of fire is used to show the devil character in the game in detail, while the text content is matched with the picture to highlight the new character of the game. The combination of picture and text has a stronger sense of scene .

The characters in the pictures are very fairy-like, but the copywriting material highlights the bland , scene-less content of "China region online". The atmosphere does not match and the appeal is low.

The visual focus of the pattern in the above picture is on the fighting scene on the newspaper, which is very attractive.

The promotion of the same game. The main body of the picture on the right is too small, lacking visual impact and less appealing.

The above picture directly shows the characteristics and selling points of the game itself in the form of cards.

There are too many texts and elements in the picture, and the elements are too messy . Although it is a strong IP, the effect is not ideal.

The picture above is in focus, creating an overall "extreme speed" atmosphere.