#千万IP创科普# Is the brown pheasant a horse? Is it a chicken? Can it be eaten?

Shanxi Natural History Museum has launched #全民IP创自然# and #千万IP创科普# topic activities on WeChat public accounts, Science Popularization China Science Popularization Accounts, Toutiao, Weibo and other platforms, and published interesting articles on natural resource science knowledge. Through the display of pictures and texts and vivid and interesting text expressions, complex and profound knowledge has become easy to understand, narrowing the distance between science and the public. The purpose is to spread the culture of natural resources and popularize earth science knowledge to everyone, so that the public can further improve their scientific and cultural literacy in a relaxed and enjoyable reading.

Author: Xie Lijuan, Master of Geological Engineering, China University of Geosciences (Wuhan), Senior Engineer