Coca-Cola’s creative advertisement, 100 points!

Arguing is the most common miscommunication method.

Arguing with your lover hurts both of your feelings

Arguing with strangers, which may lead to physical confrontation

If superheroes quarrel, the world may end.

… …

Recently, Coca-Cola released an advertisement

I suddenly came up with the idea of ​​"quarrel"

Trying to rebuild the bridge of communication between people

No need for subtitles, I can feel the anger across the screen

↓↓↓

The camera starts with a couple arguing.

Traffic accidents, traffic jams, noisy arguments

The quarrel grew louder and louder until it boiled over.

What is even more exaggerated is that people are angry

Even the houses collapsed.

The city is gradually losing control

Superheroes also quarreled from the sky to the ground

The city is about to be destroyed by the wrath of the superhero

Then Natasha Lyon came up to them and said

"Is this your way of saving the world?"

Finally, everyone calmed down from the quarrel.

At the end of the short film, Coca-Cola expressed its own views

Everything's better when we're open

(Everyone has the potential to be wrong)

Arguing is a very irrational behavior.

When you quarrel with the one you love, the one who gets hurt is the one you love the most.

Arguing with strangers may hurt yourself

In fact, it is normal for people to have differences when getting along with each other.

We must learn to control our emotions appropriately

Try to think from other people’s perspectives.

You will find that you are not necessarily the right party.

Coca-Cola's "quarrel" advertising idea

To arouse people's empathy

If everyone can learn to think from a different perspective

Then the world will be much gentler.

Finally, the two fists collided

Formed the Coca-Cola logo

At the same time, Japanese illustrator Daisuke Nimura

Use Coca-Cola’s iconic colors

Created a comic strip that fits the theme of this ad

yes or no! maybe?

There are many possibilities between right and wrong.

Sometimes a question is the answer…

Sometimes the question is the answer

In the form of comics

To express the theme of "Open your mind"

Try to pass this time poster

Can break down barriers between people

Building a bridge of peaceful communication

Many things are not a matter of right or wrong.

It's a discussion topic

Don't be too obsessed with right or wrong

Instead, we should think about how

To achieve a perfect balance

We hear more when we shout less…

The less we speak, the more we hear

People are often eager to express their opinions.

But I never really listened to him.

When something happens, I hope the other person

Do it according to your own ideas

Over time, two people will drift apart.

We can see more when we look up…

When we look up, we notice more

In this era

Everyone is trapped by the cell phone.

Living in his own world

Everyone has become a head-down tribe

You never found

When you look up from your phone

You will see more scenery

Meet more people

Anything is possible with an open mind…

Everything is possible, as long as you have an open mind

In the quarrel, the two people refused to give in to each other

Like two cacti with thorns

Hurting each other, no one is willing to give in

I thought being strong was protecting myself.

It actually hurts others and yourself.

As long as one side can show weakness

Remove your protective shell

That will definitely give you different results.

Product Packaging

Coca-Cola's latest packaging

Still using red and white color matching

Different gestures with two hands

To express the theme of opening up and reconciliation

All the material designs of Coca-Cola this time

I hope everyone can make some changes.

Able to communicate openly when encountering problems

Don't just keep arguing

Don't argue about who wins or loses

Not everything is black and white

People should be more tolerant in their interactions with each other.

If you really get angry

Then drink a can of Coca-Cola

After all, there is nothing

A can of Coke can't solve this problem.

Author: Top Creative Marketing

Source: Top Creative Marketing (ID: TOPCMG)