9+1 factors for increasing followers through hit short videos!

"Hot products" should be something that all practitioners desire.

What does “explosive product” mean?

There are probably two main points:

First, the traffic is large. This means "more".

Second, you can get a lot of traffic in a very short time. This is about "fast".

According to this statement, "explosive" content is such content:

Many people flocked to see it in a very short time!

Many people say that “explosive products” are caused by a certain factor, especially various successful people (especially various award winners). But there is a very simple truth: not all content will go viral if it has this kind of factor!

There is more than one reason for the explosion. If there were only one, there would be many popular items in our lives. Especially those successful masters can create many popular products more easily. But that's not the case!

Fundamentally speaking, popular content itself often has nine elements (or a combination of two or more of these elements). Without these elements, it is even more difficult to become popular, unless you have excellent external luck (for example: free reposting by a super big V). With these elements, it will be easier to explode; if these elements are present and there are also extremely good external favorable conditions, then it will explode.

For example: In the summer of 2011, it rained heavily in Beijing. Durex employees were unable to go out, so they picked up condoms and put them on their shoes. Everyone thought it was very creative, and the supervisor also thought it was very creative, so they took photos and posted them. By late that night, the post went viral. Please see, this picture of Durex has obvious characteristics in its content, but the content with the same characteristics has not become popular. This time, Durex took advantage of the huge attention caused by the rare heavy rainy days, as well as the fact that a large number of people were unable to return home and were idle in various places in the city, thus having a lot of free time.

At that time, this case of Durex was called "Shoe Covers on Rainy Nights" and later won a major award. But Durex was lucky at that time. When heavy rain causes damage to life and property, content of this tone is likely to trigger a backlash from public opinion.

Therefore, here we will only talk about the 9+1 elements of content that are more likely to attract people's attention. As for how to "explode", it requires a variety of complex and diverse formal elements, as well as the right time!

The nine elements are:

Knowledge (insights in a certain field), concepts (cognition), peculiarities (unexpected behaviors), feelings (emotions), emotional stimulation, entertainment (happiness, pleasure, fun, etc.), innocence (childlike innocence/nature/cuteness, etc.), competition (conflict, challenge, etc.), skills (professional skills and abilities in a certain field)

Another additional factor is: existing traffic (the traffic already available to the content publisher).

Content posted by big Vs is naturally more likely to attract attention. However, "existing traffic" should be used in combination with other elements of the content to be most scientific. After all, when big Vs publish content, they cannot ignore the content itself.

"Existing traffic" is a strong auxiliary factor for the other eight factors. If this element is missing, it may also be very explosive. In other words: content posted by unknown people may also become popular for some reason. It's just that this opportunity is more difficult to come by.

If you don’t agree with this, then you can try to publish a content similar to that of a big V and give it a try. The big Vs probably won’t admit that it was their traffic that helped, they will emphasize that their content itself has the genes to go viral. Do you believe it?

Innocence

On May 22, 2007, YouTube user HDCYT posted a video titled "Charlie bit my finger-again!" (see video below).

"Charlie Bit My Finger Again" became the sixth most viewed YouTube video in April 2013, with the top five being professionally produced videos.

Charlie Bit My Finger Again shows two British boys, Harry Davis-Kerr, then three, and Charlie Davis-Kerr, then one. The person who uploaded the video is the father of two children. As of mid-2011, the video has received 400 million views. As of August 7, 2015, the video has received 826,090,479 views. The CBBC Children's Channel uploaded a video of the two children on its YouTube channel on April 22, 2015. This fully demonstrates the continued popularity of this video. This level of attention is what many commercial viral campaigns look forward to.

As of January 15, 2019, it has received 866,072,208 views.

The reason why this video went viral is very clear and simple: innocence! ! ! Because before the video was uploaded, the family had no followers on the YouTube channel. Meanwhile, the video contains nothing but two children.

This video is the purest example of innocence!

On January 30, 2009, YouTube user booba1234 uploaded a video titled "David After Dentist". The little boy David in the video was 7 years old at the time, and he was communicating with his father after having oral surgery. Because of oral surgery, David has a very unique voice (see the video below).

Three days after being uploaded, the video had already received 3 million views. As of July 31, 2021, this video has received 140,507,047 views.

This video is also a typical example of innocence.

On September 25, 2013, GoPro uploaded a video titled "Fireman Saves Kitten" on its YouTube channel, showing firefighters rescuing a kitten that was stunned by fireworks from a fire scene. Apart from this, there were no other clear objects in the whole process (please see the video below).

As of July 31, 2021, this video with simple content has been viewed 44,924,513 times.

Therefore, this is also a purely "innocent" video.

Equally innocent is "Incredible Bike Tricks Meets Beautiful Austrian Landscape". This video was uploaded on July 17, 2021. As of July 27, 2021, it has received 84,374 views on YouTube. The uploader is the girl Viola (see the video below).

The girl in this video is quite innocent, but she shows quite attractive driving skills.

This video is a combination of two elements:

Innocence + some skills

Touch

On December 21, 2007, Carnegie Mellon University uploaded a video titled "The Last Lecture: Achieving Your Childhood Dreams" to its YouTube channel. The speaker in the video is Randy Pausch, professor of computer science and human-computer interaction and design at the university. The specific time of the speech was September 18, 2007, at Carnegie Mellon University. There were about 400 people at the scene, including his colleagues and students (see the video below).

Bausch had just been diagnosed with advanced pancreatic cancer before giving this speech. Throughout the 1 hour and 16 minute speech, Bausch stood up and was full of wisdom and humor. The theme of the speech is also very simple and universal: dreams and efforts in life. Later on July 25, 2008, he passed away at the age of 48.

This video is defined as the "last speech", which seems to have similar philosophical thoughts to the "Last Supper" which is very famous in the Western world.

As a result, this video has attracted widespread attention and has received 20,380,493 views as of July 31, 2021.

The way he faced death, the life topics he talked about, and the cheerful atmosphere at the scene made all of us feel touched by life, but also reflect on life at the same time.

So this video is an effective mix of two elements:

Feelings + Concepts

On July 6, 2009, YouTube user sonsofmaxwell (a Canadian band) released a video titled "United breaks Guitars", which briefly described how the band's guitars were thrown around by ground staff while they were on a United Airlines flight from Canada to Omaha, the United States in the summer of 2008. The band then went through more than nine months of various communications, which ultimately ended in failure (see the video below).

Within 23 hours of being uploaded to YouTube, the video received 461 comments, mostly complaints and criticisms about United Airlines. As of July 8, the video has 137,896 views on YouTube. As of July 9, 2009, the video had garnered 500,000 views on YouTube. With coverage by numerous media outlets, the video received 1,706,988 views on July 10. By mid-August 2009, it had 5 million page views, and by February 2011, it had reached 10 million. As of August 24, 2015, the video has received 15,232,735 views.

Five days after the video was uploaded, when the band performed, almost everyone in the audience wanted to listen to the song and sing along with the band. The key point is: when the people at the scene were singing, their faces were filled with smiles, not anger and complaints. This shows that this video is for entertainment.

But the reason why this video went viral is based on the fact that many, many people have had negative or even painful aviation experiences. This video gave these people an outlet.

The combination of popular elements in this video is:

Clearly touching + powerful entertainment

On October 31, 2020, Zhihu user "Teacher Xu Tao" uploaded a video titled "We are all famous people on the road to postgraduate entrance examination", expressing the feelings of the postgraduate entrance examination group (please see the video below).

This video should have really touched the hearts of many postgraduate entrance examination candidates, so by November 3, 2020, it had received 266,000 views; as of July 31, 2021, it had received 1.83 million views.

This kind of touch is actually a "precise touch": for a specific group, the feeling is very strong; for other groups, this touch may be very weak.

At the same time, "Teacher Xu Tao" has also accumulated a large number of followers.

The combined status of this video's attractiveness factors is:

Strong feelings for a specific group + existing traffic

Entertainment Department

The one who can almost be regarded as the originator of the domestic "entertainment system" is "Houshe Boys", which started video production in 2005. The "lip sync" video "I Want It That Way" and others were released in January 2005 (see the video below).

Apart from the entertainment factor, they had no other appeal at the time.

Therefore, the videos of “Back She Boys” were purely “entertainment” at the time.

On April 7, 2006, Judson Laipply, a 30-year-old American dancer and motivational speaker, uploaded a video called "Evolution of Dance". Within 8 months, the video received 70 million views; as of May 5, 2021, it has received a total of 308,848,688 views (see the video below).

During 2006-2007, this video was the most viewed, most rated, and most discussed video in YouTube history.

Ripley choreographed the dance sequence as early as 2001, but he uploaded it in 2006 as YouTube became popular.

This video is also a very typical example of low investment and high returns, based on the powerful entertainment spirit embodied in this video.

In this video, Laipley compiled 12 dances that were popular in different historical periods of the 20th century, which excited the audience. The entertainment and fun color is very strong.

Laipley had no apparent traffic base prior to this video. Therefore, this video is a very typical "entertainment" video.

On July 20, 2009, YouTube user TheKheinz uploaded a video called "JK Wedding Entrance Dance", which shows Jill Peterson and Kevin Heinz from Minnesota, USA, performing a dance performance during their wedding entrance, so it is very entertaining (see the video below).

As of May 27, 2021, this video has received 101,642,632 views.

This video is a very pure example of "entertainment".

What’s more: this video sparked numerous imitations and started the “entrance dance” series.

For example, April 29, 2011, is the wedding day of Prince William and Kate of the United Kingdom. On April 15, European multinational communications company T-Mobile uploaded a video titled "The T-Mobile Royal Wedding" on its YouTube channel. The video shows a performance: in early April, at St. Bartholomew's Church in London, T-Mobile invited more than 130 people to watch the "Royal Wedding Entrance Dance" performed by 15 people who looked like royal family members. This entrance dance is an imitation of JK's wedding entrance dance (see the video below).

As of July 31, 2021, this video has received 29,587,403 views.

This video took advantage of the traffic from the upcoming British royal wedding, as well as the traffic already accumulated by JK's wedding entrance dance. Therefore, the combination of attractive elements of this video is:

Obvious entertainment + strong existing traffic

On October 1, 2014, YouTube user cassetteboy uploaded a video titled "Cameron's Speech Rap". The author recompiled Cameron's various speeches and added music to form a new rap with a strong entertaining color. As of May 28, 2018, the video has received 6,716,365 views (see video below).

The combination of attractive elements of this video is:

Strong entertainment + existing traffic

In July 2015, in order to promote his own headphone brand ROC, Cristiano Ronaldo dressed up as a destitute homeless man, showed off his football skills in a street square in Madrid, and begged passers-by with a cardboard box (see the video below).

The whole process took Ronaldo about 50 minutes. Including the time for makeup, Ronaldo spent nearly two hours in total.

One important point is that as an audience, we are a group of people who are just watching the fun, because we know from the beginning that the "homeless man" is Cristiano Ronaldo. We just want to see the various reactions of people at the scene without knowing the truth.

However, the follow-up videos of the event received a high level of traffic: one of the videos was uploaded on August 4, 2015, and was called "Cristiano Ronaldo's Homeless Prank". As of July 27, 2021, it has received 116,705,901 (100 million+) views.

This is the traffic for just one video.

The appeal of this video comes from at least two powerful combinations:

Entertainment + Ronaldo's own existing traffic

On May 20, 2016, YouTube user Jon Deak uploaded a video titled "LAUGHING CHEWBACCA MASK LADY". The lady in the video, Candace Payne, was 37 years old at the time and was an ordinary, down-to-earth American lady. The content of the video was also very simple: Candace looked directly into the camera, expressed her love for "Star Wars", then put on a Chewbacca mask and laughed uncontrollably (see the video below).

But as of July 31, 2021, this video has received 13,033,664 views.

This video is also a very typical "entertainment" video.

On January 13, 2019, the University of California, Los Angeles will hold a performance called "10.0 Floor". The video reproduces a very dance-like floor exercise performed by former American rhythmic gymnast Katelyn Ohashi on January 12, 2019 (see the video below).

As of July 31, 2021, this video has received 185,404,282 views.

Since Caitlin Oshie has a certain amount of traffic, the combination of attractive elements of this video is:

Obvious entertainment + some existing traffic

Sensory system

On May 7, 2018, the French pay television channel CANAL+ uploaded a video titled "Selon Thomas" (a series that started in 2018) to its YouTube channel. As of July 27, 2021, it has received 215,437,820 views (see the video below).

This video has a strong sexual appeal. This is beyond doubt.

The YouTube channel was registered on November 18, 2011, and as of July 28, 2021, it has a total of 963,000 subscribers. This shows that the existing follower group of this channel is likely to play a certain auxiliary role.

The reason why this video became popular is:

Sensory stimulation + existing traffic

The YouTube channel of CANAL+ also released a video of the 2017 Cannes Film Festival Awards Ceremony on May 17, 2017. It was a performance by the world-renowned Italian porn star Monica Bellucci and French actor Alex Lutz, titled "Monica Forcefully Kissing Lutz." The climax of the performance was when Monica "forced a kiss" on Alex (see the video below).

As of July 28, 2021, the climax of the performance has received 4,453,681 views on CANAL+'s YouTube channel.

There is no doubt about Monica's popularity around the world.

Therefore, the combination of factors that made this video popular is:

Sensory stimulation + existing traffic

On May 22, 2021, a Thai beauty appeared on camera to introduce Nissan ALMERA (just a simple introduction, no better than the introduction by the staff in the car shop), but this beauty herself showed strong sexual appeal (she is on the same channel as the beauty in the Coco Tree coconut juice advertisement, please check the video below).

As of July 28, 2021, just two months after the video was released, its views suddenly reached 165,713.

This YouTube channel was launched on November 25, 2013, and as of July 28, 2021, it has 71,400 followers. In comparison, this channel has not accumulated a strong mass base.

The video itself is very simple, and the content it introduces seems to be very "knowledgeable", but it is not obviously irreplaceable.

Therefore, the most explosive elements of this video are:

Sensory stimulation + very faint and hazy sense of knowledge

Peculiar series

On February 5, 2010, the men's bath and skin care brand Old Spice uploaded an ad titled "The Man Your Man Could Smell Like" to its YouTube channel. The idea for the ad came from the London-based company Veco (see the video below).

In this video, a shirtless muscular man looks directly into the camera, talks and performs a series of actions whose specific meanings are unclear.

As of July 28, 2021, this video has received 59,792,452 views. As of January 18, 2017, the video had been viewed over 5.5 million times. The interesting difference between these data shows that the overall views of this video are clearly a long tail; it was indeed very popular in the initial period of time.

The male protagonist in the advertisement is Isaiah Mustafa (born in 1974), who was once an American football player. Because of the popularity of the Old Spice series of advertisements, he was called the "Old Spice Guy" (proposed by the American Waco Company). Therefore, we should say that the popularity of this series of advertisements brought traffic to Mustafa, as he did not have enough traffic before.

Old Spice was founded in 1937, so it has a long history. This kind of brand may well be called a “traditional brand” in China. So at least many people know this brand.

The most popular combination of elements in this advertisement is:

Strange + hazy existing traffic

On April 5, 2010, the YouTube channel of American blender brand Blendtec released a video titled "Can It Blend an iPad?" 》Recreates Blantyre boss Dickson using a blender to blend the brand new iPad that was just released on April 3, 2010 (see the video below).

As of November 13, 2015, this video has received 17,879,759 views. As of July 16, 2021, it has received 19,209,890 views.

The content of this video is quite unexpected, and it also obviously took advantage of the huge traffic of the newly released iPad. Therefore, the combination of attractive elements of this video is:

Powerful uniqueness + powerful existing traffic

On August 31, 2018, American actor Shia La Beouf released a video on his YouTube channel titled "Just Do It".

In the video, LaBeouf looks directly into the camera and gives a speech based on very exaggerated and exciting movements, inspiring people to work hard to realize their dreams.

As of July 30, 2021, this video has received 45,494,770 views.

The content of this video is not new, it’s mainly LaBeouf’s performance, which has a certain degree of strangeness. Therefore, the combined state of the attractiveness factors of this video is:

Moderately unique + existing traffic

The “peculiar system” also has certain risks:

If one only pursues pure uniqueness while ignoring other elements, it will be difficult to become popular.

For example, on September 3, 2013, YouTube user IFHT Films uploaded a video called “Put it in Your Pants.” Many people in the video put all kinds of unexpected things in their pants. This strangeness has a strong yet simple nonsensical color.

As of April 24, 2018, the video has received 748,285 views. Comparing this number with the upload time, it should be said that this video is not very popular.

Competition

Typical videos of the competition department are the focus games in various events.

But competition is everywhere in life. Competition is when different parties confront each other for a certain goal and try to win.

YouTube user PEACHY uploaded the video "Twin baby girls fight over pacifier" on October 13, 2015. As of July 31, 2021, it has received 914,380,825 views.

As innocent and cute as this video is, Charlie Bit My Finger also has another element to its appeal: competition. Of course this competition is a cute one (see the video below).

The combination of attractive elements of this video is:

Clear Competition + Powerful Innocence

On February 8, 2017, the United States Professional Wrestling Federation uploaded a video on its YouTube channel showing an arm wrestling match between two well-known wrestlers, John Cena and Mark Henry, titled "Dramatic Arm Wrestling". The game was full of twists and turns and full of drama. As of July 31, 2021, this video has received 119,644,566 views (please see the video below).

Because both WWE and the two wrestlers had significant traffic, the video had this combination of appeal:

Strong competition + existing traffic

On October 10, 2020, Weibo user "伊丽莎白骨精啊" uploaded a video titled "Li Chengru and Guo Jingming have opposing views". The content is about the competition of views between Li Chengru and Guo Jingming during the recording of "Actors Please Take Place 2" (of course, maybe, possibly, this was directed, but it is definitely very much in line with the mentality of the onlookers). It received 15.01 million views in just one day (please go to the video below to view).

The combination of factors that made this video so popular is obvious:

Strong competition + the traffic that the two already have

Knowledge Department

There are quite a few videos that are based on introducing certain knowledge (or some news that people don’t know much about) and integrate other elements.

For example, on August 8, 2020, YouTube user HowToBasic uploaded a video titled "How To Make a Curried Egg Sandwich", explaining the production method, but the video ended with a "prank" (see the video below).

As of July 29, 2021, this video has received 4,624,203 views.

The combination of appealing elements in this video is obvious:

Simple and direct knowledge + strong existing traffic + a little bit of weirdness (unexpected)

"The Life of Cotton" is a video uploaded by Liziqi to YOUTUBE on January 20, 2020. As of July 28, 2021, it has received 46,974,066 views (please see the video below).

We believe that many urbanized people do not understand cotton. Not to mention the life of cotton. This video has a "popular science" nature. Otherwise, many people would exclaim: Ah, so this is what cotton looks like!

The first video uploaded to Li Ziqi’s YouTube channel was on August 24, 2017. It was titled “What is it like to make a piece of clothing for yourself with grape skins?” 》. By the time "The Life of Cotton" was released, her YouTube channel had accumulated a large number of followers: as of July 28, 2021, Li Ziqi's YouTube channel had 15.8 million followers. This is the basis for "The Life of Cotton" to gain huge traffic.

Also: Without judging the authenticity of the rural life shown by Li Ziqi, we cannot deny that Li Ziqi and her life in the video are relatively pure and natural.

Therefore, "The Life of Cotton" is also a combination of three elements:

Knowledge + Innocence + Existing Traffic

In fact, many of Li Ziqi’s videos have only a hint of “knowledge”, and they mostly show a lifestyle that seems very pure and natural. For example, "The seven necessities of life for us Chinese: firewood, rice, oil, salt, sauce, vinegar and tea" was uploaded to YouTube on July 14, 2021. It is the latest video as of July 28, 2021, and has received 6,805,961 views.

This video does not introduce a specific object in a clear manner, like the cotton planting process. Therefore, the combination of elements of this video can be said to be like this:

Innocence + existing traffic + weak sense of knowledge

But there are also videos that have little obvious element other than providing specific knowledge. For example, on May 7, 2021, YouTube user "美食彩味VS 明悦美食" uploaded a video titled "Old Melon Farmer's Method of Selecting Watermelons", which had received 3,438,575 views as of July 29, 2021 (please see the video below).

The publisher of this video does not have that much traffic, and there are no characters in the video at all. Therefore, the main reason why this video has received so many views is that the video provides solid knowledge that many people need.

Concept

Make Love Not Scars is an Indian non-profit organization headquartered in New Delhi. The organization works with acid attack survivors and was founded by Ria Sharma. It assists in the full recovery of acid attack survivors, including providing financial, legal and educational help to survivors.

In August 2015, the organization released a series of video advertisements featuring acid attack survivor Reshma, who taught how to put on makeup and called on the public to participate in a petition to ban the public sale of acid. Among them, the video explaining how to apply lipstick was released on August 31, 2015, and as of July 31, 2021, it has received 2,170,802 views. This is quite rare among similar public service announcements (see the video below).

Laishma's look is very impactful. But what is more shocking is that Lashma does not show any complaints or pain, but explains makeup techniques in a very "sunny" way. This gave the audience a strong shock.

This video is a typical "conceptual" video.

Canadian model Winnie Harlow has attracted attention because of her distinctive skin features caused by vitiligo, but at the same time she has boldly tried the fashion field. On September 10, 2019, Vogue uploaded Winnie Harlow's direct explanation of makeup on her YouTube channel (see the video below).

As of November 16, 2020, this video has received 9,759,292 views.

The video provides concrete knowledge, but even more powerful is Winnie Harlow's comfort in facing the camera. This will have a strong psychological impact on many people.

The combination of attractive elements of this video is:

Concept + Knowledge

On September 11, 2020, Zhihu user “vivi可爱多” uploaded a post titled “Who says you won’t be sexually harassed if you’re not good-looking? 》 video, in which she expresses her views on the topics of sexual harassment and appearance, which are in line with the values ​​of some women. The video content is actually not that complicated (see the video below).

So the dominant appeal of this video is this idea. Of course, "vivi keaiduo" had already accumulated a lot of traffic before this.

As of November 5, 2020, this video has received 4.71 million views. As of August 1, 2021, it has received 6.32 million views.

The combination of appealing elements of this video is:

Strong concept + obvious existing traffic

Skills

On October 2, 2013, YouTube user William Wei uploaded a video titled "Best Drummer Ever", which has received 180,835,412 views as of July 31, 2021.

This video is a typical example of the "skill system". Because there is no other obvious attraction in the video except the street drummer's skillful drumming (see the video below).

On June 18, 2020, YouTube user A-YEON uploaded a drum video called "Silhouette". As of November 4, 2020, it has received 12,479,567 views. As of July 31, 2021, it has received 19,366,424 views.

The content of this video is very similar to the previous one: it reproduces a relatively skilled drum performance, but at the same time the drummer also has certain sexual demands (please see the video below).

Therefore, this video is not a pure "skill system", but a combination of two elements:

Skills + Senses

Miumiu, a girl from Nanjing born in 2013, loves and practices guitar diligently. On April 30, 2020, she uploaded the video "One Man Band Hotel California" to her YouTube channel. As of November 2, 2020, it has received 7,040,819 views. As of July 31, 2021, it has received 8,555,900 views (see the video below).

This video is a typical powerful combination of two elements:

Skill + Innocence

On July 6, 2020, YouTube user Cateen uploaded a video titled "Seven Levels of Twinkle, Twinkle Little Star", showing a pianist playing "Twinkle, Twinkle Little Star" at seven different speeds. The content of the video is actually very simple, and the biggest attraction is the virtuosity of the highest level performances (see the video below).

As of October 28, 2020, this video has received 3,156,886 views.

Compared with the above two videos, this is a very pure "skill-based" video.

Author: Big Marketing

Source: Big Marketing