What should an online education live broadcast room look like?

Affected by the epidemic in the first half of 2020, the education industry switched to online courses, using various live classes, recorded classes, and other online methods to continue offline teaching. From parenting education to adult education, with a large number of K12 education players in between, more and more sub-sectors of the education industry are joining the online education industry.

So, for the education industry, what should a good online education live broadcast room look like?

01. Adapt to niche areas and diversified live broadcast formats

What is the adaptation segment? For the education industry, there are many sub-fields. Only by finding a live broadcast format that suits your own field can you better present the content through live broadcast.

For example, calligraphy is suitable for OBS desktop sharing live broadcast, which can simultaneously display the content demonstrated by the lecturer to the students and the lecturer's head portrait;

The mathematics subject in the K12 field is suitable for PC video live broadcast, which is suitable for the teaching method of lecturer video explanation + demonstration document display at the same time;

Learning oral foreign languages ​​requires a form of interactive video live streaming, which allows for multiple people to practice interactively via video.

Taking the Maker Artisan Live Streaming SaaS as an example, it provides seven live streaming formats for online education, including OBS video live streaming, mobile video live streaming, PC video live streaming, interactive video live streaming (including PC interactive live streaming, mobile phone interactive live streaming, 1v1 live streaming), voice live streaming, PPT live streaming, and video recording and broadcasting, meeting the live streaming needs of different disciplines and different sub-fields.

02. Traffic generation, new customer acquisition, and conversion

Now that we have a live broadcast system that is suitable for online live broadcasts in the education industry, the next thing we have to talk about is the issue of attracting new users and directing traffic.

Douyin can be said to be the most popular channel at present. Educational institutions and educational enterprises use the Douyin platform to divert traffic, deposit users into private domain traffic (social networks, WeChat), and guide users into the live broadcast room for conversion.

You can also attract new customers through forwarding, helping, and sharing in the circle of friends, or print the platform QR code on flyers, peripheral products, bus stop advertisements, and other offline atmospheres to promote it. While attracting new customers, you can also distribute and guide online education platform coupons to close the traffic and increase consumers' desire to buy in the form of coupons.

For those paid live courses, you can also use activities such as group buying, friend support, limited-time discounts, referral gifts, purchase gifts, new customer coupons, etc. to attract more new customers through more powerful promotional activities.

03. Live broadcast room

After setting up the live broadcast room and directing users to it, the next step is how to better promote the course during the live broadcast. On the one hand, it is the presentation of the course. First of all, the course content must be high-quality enough to better attract users. The interface presentation must also be beautiful. Exquisite packaging can indirectly give users a sense of trust.

The second thing is the host’s personality. The host needs to have his own characteristics and style in order to better attract and retain users.

The next step is to promote the course better during the live broadcast and get users to pay for your course.

The features, effects, and value of the product are among the things the anchor needs to introduce. Then, the host can stimulate the user's desire to buy by giving coupons, launching group purchases, friend irrigation, purchase and gift, and other preferential activities. At the same time, lucky draws can be added to increase the liveliness of the live broadcast room and the stickiness between users and the live broadcast room.

After a live broadcast ends, reviewing the live broadcast through live broadcast data analysis is a necessary process for preparing for the next live broadcast.

Check the bit rate, audio frame rate, video frame rate, live broadcast reward records, live broadcast purchase records, students' online status, etc. of this live broadcast, to have a deeper understanding of users' learning habits, grasp their learning situation, understand the picture quality, sound effects, and lag of this live broadcast... as well as the records of users' rewards and course purchases. The online education platform can make better designs for the next live broadcast by analyzing the live broadcast data.

04. Conclusion

A good online education live broadcast room should be able to adapt to the characteristics of the subject, so that the live broadcast effect can be liked by users. Secondly, the interaction in the live broadcast room should be able to retain users, encourage users to purchase through marketing tools, promotional activities, etc., as well as conduct data analysis and review after the live broadcast.

Maker Craftsman, a content payment technology service provider focusing on the education and training industry, empowers the education industry. The live broadcast system it creates is in line with the attributes of the education industry, helping the education industry to better realize monetization.

What does your live broadcast room look like?