Tik Tok weight and account maintenance strategy

In fact, there is no such thing as "account maintenance" and "weight" on the official Douyin website. However, you cannot just register a Douyin account and post video content, because it is easy to be judged as a machine or marketing account. If the content is good, if it is judged by the system, there will still be plans to produce a hit in the future. There is no fixed rule for weight, so we need to understand the details of weight and account maintenance in detail.

1. How many levels are there for account weight?

The account weight of Douyin is actually a numerical value within Douyin, and its level can affect the exposure of user works.

If the weight of a Douyin account is relatively low and the number of recommendations when a video is released is relatively low, then the video will be difficult for people to see. However, if the weight of a user is high, the number of recommendations he or she receives will be higher, and the user group will be seen by more people.

When the first work is released, the weight of the Douyin account is activated. Users who have not released any works have no weight for the Douyin account. If the account has accumulated some fans through a third-party model but has not released any works, then it has weight. Based on daily experience, the editor divides account weights into four levels, namely: zombie account, low-weight account, account to be recommended, and account to become popular.

• Why does Tik Tok need to maintain an account?

Now in the face of the huge traffic dividend in the short video market, everyone wants to get in on the traffic trend and become someone who can seize the opportunity to profit from it. Therefore, it is particularly important for us now, and we must also seize the opportunity.

1. Every video on Tik Tok must have a direction.

1. Knowledge-based content

① Knowledge-based short videos basically fall into three categories: pain point introduction + knowledge teaching + plot reversal. Let users feel that they can learn knowledge in a pleasant and relaxed atmosphere.

② There must be pain points at the beginning so that users will be interested in continuing to read.

The way to introduce pain points is actually at the beginning of the video, the "golden three seconds" and the "golden six seconds". Seize the first six seconds of the user's exposure to the video and attract the user's attention. Otherwise, it is easy to lose users.

③Animation + music + explanation

The specific content of popular science can be expressed through very vivid animations, coupled with some stylish and meaningful explanations and music, and then some atmosphere and rhythm can be created to help users easily understand the knowledge points.

2 ) Interesting content

① Clarify the theme: The theme is the central idea before writing the script. Are we telling a touching love story or recording our daily life? Write the script according to the theme of the video, so that you will have the next idea for the script.

②Pre-position the explosive point: Using good copy in the first six seconds of the video will keep people watching. In a video, the plot should have more than two twists. For example, the story usually has a familiar scene and an unexpected turning point. This kind of content will be attractive enough to keep people watching.

③ At the end: we want to let users comment. Our goal is to let users read to the end, but the comment area is very important, so we need to lay the groundwork in the actual script to guide everyone to comment in the comment area.

3 ) Daily life content

The creation of good works comes from life. Feel life with your heart and discover the beauty of life. Starting from life, reflect every bit of life in your works. Art and life influence each other. Art is rooted in life, but it is not the same as life. Life may seem ordinary, but in fact it is full of art. Creations that are separated from life will hardly resonate with the public in terms of subject matter, content and emotion.

① Topic selection

② Shooting techniques

③ Audience emotional needs

4 ) Emotional content

① Photography technology is very important. You must put on a delicate makeup that can highlight the overall image and appearance. You don’t have to be particularly handsome or beautiful, but the overall look should be refreshing and elegant. When recording the video, you must speak with strength and confidence. You must prepare the text in advance and know what you want to say. The best thing is to memorize what you say. If the number of fans of the Douyin account is less than 1,000, you can only post short videos of 15 seconds, so you need to control the time and have a good script. The key is that the sentences should be clear and there should be no grammatical errors.

②Photo Gallery Video

You can search for some emotional pictures on the website. Make sure they are clear and have no watermarks.

Too vulgar, must find the kind of positive energy, educational significance of the picture, as the album video cover

Surface or material.

③Text flip video

You can use the WordSay app to do this

④Animation video

The special effects for animated videos are not easy to make, and you need to know how to use them to make animated images.

1. Improve the weight of the account: content is the standard, weight is the basis.

High-quality videos are short-lived on low-authority accounts.

3. The first three videos are very important, so you must think carefully before posting them. Try to release videos with high exposure. The quality of the first three videos released is relatively high, and the possibility of producing a hit is relatively high, because the weight of the newly registered Douyin account is relatively high.

3. What kind of account needs to be maintained

1. Newly registered Douyin accounts need to be maintained

2. An account that was registered a long time ago and now wants to output some video content.

3. I have been reminded by the Tik Tok platform that I need to use an account with a reduced weight.

4. There is a period of time when there is no account posting videos

4. How to maintain a Douyin account

1. Things to note about Douyin

1) Multiple openings are prohibited

Ensure one device, one card, and one number (same as our YiPay discount principle); avoid using one mobile phone to log in to multiple accounts in a loop and using one account to log in to different devices.

2) Complete information

The basic information must be filled in completely: for example, the profile picture must be clear and without watermarks, and the Douyin account must be real-name.

3) Third-party accounts

You need to bind a third-party account: such as WeChat, Avatar, Volcano, and Weibo. The longer the time, the higher the weight.

4) Regional information

The regional information must be clearly written, and the exposure of the video can be increased through local recommendations.

1. Douyin pays more attention to daily accumulation

1) Browse, like, comment or follow 2-3 popular accounts every day.

2) Browse, like and comment every day and follow 20 people in the same city who have relatively more fans.

Few accounts.

3) Watch more than 5 recommended videos in the same city every day

4) Comment on 10-20 videos you watch every day

5) Continue the operation for 3-5 days and do not publish the video yet.

3. Things not to do on Douyin

1) Do not log in and out frequently

2) Don’t randomly like a video before watching it in its entirety

3) Do not modify personal information too frequently

4) It is best to use data when logging in. You cannot log in more than five Douyin accounts at the same time on the same wifi.

5) Do not use the same mobile phone to register multiple accounts, and do not use the same mobile phone to log in to multiple accounts.

6) Do not use simulators to frequently change spatial positioning

The above is the editor’s sharing on how to build Douyin’s weight and account management strategies and techniques. We also hope that more and more users can keep up with the development trend of Douyin and plan their Douyin accounts better and more directionally, and keep up with the pace of the times!