Advanced live broadcast room operation, save it now!

1. Live broadcast content planning

Some students who want to enter the live broadcast industry think that it is easy and simple for others to make money by setting up a popular live broadcast room. They think that all they need to do is be able to speak and do simple marketing. However, if making money easily by doing a live broadcast, why are there so many anchors who only have a few people following the broadcast for a long time? There are not even a few official big-head dolls, and they can't even sell many of them? So, what aspects should we focus on to create a popular live broadcast room? Here are a few methods I can share with you.

Plan content related to the live broadcast account positioning

For example, if your live broadcast room is selling American ginseng, and it is a completely new account without any foundation, then we need to do these two things well: First, find a benchmark live broadcast room for yourself as a reference and learning object. Second, watch some videos about big Vs in the same industry every day. Make sure to watch each video in its entirety, and like, repost, and comment on them to improve the accuracy of your account’s push traffic, account weight, and the verticality of the live broadcast room. Don’t watch some messy and other types of Douyin accounts.

2. Three major preparations must be made before the broadcast

1. Short video natural traffic introduction

Before accumulating a certain amount of traffic, it is best to maintain a continuous output of 2 to 3 high-quality short video content every day to attract more natural attention and wait until a video becomes popular before starting broadcasting. The popular Douyin couple Big Wolf Dog, Chen Sanfei, Guo Yue, Xiao Yangge, Kainuo Monroe couple and other top stars all use this method, with tens of thousands of people watching online in one live broadcast!

2. Undertake traffic flow and product sequence planning

After accumulating a certain amount of natural traffic, we will then plan the product selection and arrangement, marketing themes, background decoration of the live broadcast room, etc. before the broadcast. It needs to be related to our products to increase the chance of exposure. If you don’t have your own ideas, you can first refer to the models and wording of your peers, compare the prices of the products, combine your own advantages and then start broadcasting.

How can we get the first traffic of the platform before the broadcast? First of all, you need to understand which indicators the platform likes most? There are three major indicators: 1. Number of people online 2. Stay 3. Transaction, so how to do it? First: product arrangement is very important. First of all, we can prepare a welfare product to attract traffic and get the first wave of traffic. Second: When we have accumulated a certain number of online users, we will then take out our hot-selling and profitable products. However, there must be a transition during this period, and these two products must be related. If you are not a brand and are simply looking for welfare funds, just skip it. Third: Then we move on to our high-profit models. If the high-profit models don’t sell well, we will take back our popular models to stabilize them and take over the traffic.

3. Make good use of platform interactive gadgets to increase popularity

Some small tools on the platform can attract users to stay and activate the atmosphere and can replace some manual activities. You must understand what they are, the main function of each small tool, and when and under what circumstances these tools should be used. If used well, it can not only increase popularity but also attract people to stay and liven up the atmosphere of the live broadcast room. For those with limited budgets, you can use some coupons to attract orders, and you can also use lucky bags for receiving red envelopes. Remember to write a password for receiving the red envelopes, such as words like "the product is very useful". This can make consumers pay attention to you and join your fan group. The screen will keep popping up that a certain product in the live broadcast room is very useful, and consumers will subconsciously go to the shopping cart to click and browse, and then stay longer, which can also increase the purchase rate of the product, killing two birds with one stone.

3. Live broadcast operation

How to improve the anchor's ability

If the anchor's ability is average, how can he improve it? First: matching mode. It is recommended to start with the single product mode. If it happens to be a live broadcast room with multiple products, it is recommended to choose a hot product to broadcast first. Second: write the prepared words on the whiteboard and watch and practice them. As for violations, generally points will be deducted for two violations. If you can't remember the illegal words, it is best to let the assistant mark them on the whiteboard. Also, when the host cannot continue the conversation, the assistant and the field control will have to take over, take over the traffic, and ease the atmosphere in the live broadcast room. In general, it is recommended to subtract abilities first. After I have improved my abilities, I will consider adding more products.

4. What do we need to do after the live broadcast?

After a live broadcast, the most important thing is definitely to review it. First of all, we look at our Baiying backend. The first one is to use data analysis, peak popularity, and stay time to judge whether the stay is done well, how many minutes the average person stays, and how long the stay is qualified, and how to improve the stay rate next time. The second one is to see what we did when the transaction was the lowest and the highest, and which product has the highest transaction, which can be used as the main product and sales talk for the next live broadcast. The third one is that we must deliver goods in a timely manner to improve and maintain our reputation.

Summarize:

1. Plan the direction of the Douyin account and the video content of the Douyin account in advance before the broadcast. 2. Target the target audience. 3. Increase the weight of this account. 4. Analyze the data.

The above article content is a suggestion and direction for the live broadcast room of a niche brand. If it is a live broadcast room purely for welfare and wool-pulling, just start broadcasting directly, and then use a few more popular products priced no more than 100 in the live broadcast room as a diversion. However, you can also refer to the methods of niche brands to do some short video traffic generation and accumulate some natural traffic for your account. Guide fans to follow your account, then explain the time of your daily live broadcast, and as soon as the broadcast starts, you will remind your fans to watch your live broadcast. You can also use the lucky bag method mentioned above as a stop to attract traffic. Finally, I hope some of the suggestions in this article can help you if you want to enter the live streaming industry.

Author: Silk Road Praise

Source: Silk Road Praise