Marketing calendar for July 2020

2020 is already halfway through. I looked at the fact that I had just completed 1/3 of my KPI and was speechless!

July is a hot season, but the scorching sun cannot bring more traffic, and there are also many marketing nodes that can be used by operations partners.

Let’s briefly summarize the time you can use in July!

July 1

Hour: 23rd anniversary of Hong Kong's return to China

Keywords: patriotism

Marketing advice: There are still many problems in Hong Kong this year. A lot of speechless things happened in the past period of time. Of course, most people are still very friendly.

As a marketing plan, you can produce some content inventories of the Hong Kong region, in any format. On the one hand, it can be used as a brand output, and on the other hand, it can contribute to peace.

July 1

Node: Party Founding Day

Keywords: patriotism

Marketing advice: Clear political inclination is definitely a main theme. No matter what kind of marketing you do, it should be based on patriotism. So on the Party Founding Day, you can make fission posters (I won’t go into details about what products to use), and if certain conditions are met, you can give away related peripheral products. For example: old enamel tea cups, certain patriotic medals. You can even imitate previous face-changing activities, which can basically attract a wave of fans.

July 7

Node: College Entrance Examination

Keywords: blessing

Marketing suggestions: There are many marketing activities that can be carried out for the college entrance examination, from guessing the essay every year, to discounts on college entrance examination admission tickets, to counting true and false college entrance examination essays.

Then there are the farewell banquets for teachers after the college entrance examination and the college entrance examination travel routes. No matter which industry the brand is in, they can find their own marketing ideas from the college entrance examination. If there is really no good way, a 23% discount on all tickets for college entrance examination candidates is also a way.

July 7

Node: Little Qixi Festival

Keywords: love

Marketing suggestion: July 7 is a fake Chinese Valentine's Day, but there are 12 Valentine's Days in foreign countries every year, so of course there can be more than one in China. If nothing else, having one more excuse to give gifts is a good thing.

All the routines just need to follow the Valentine's Day routine, otherwise it will be August when the real Chinese Valentine's Day comes, and time waits for no one.

July 14

Node: Silver Valentine's Day

Keywords: love

Marketing suggestion: Valentine's Day comes once a month, with a different style every month. It is said that Valentine's Day on July 14 is related to silver, so why not use a product as cheap as 925 sterling silver for a promotion? You can work together online and offline, forward posters and hold offline melon-eating activities. Various non-discounted Valentine's Day packages can also be planned in advance. The rush to buy will start on July 14. There are a limited number of 77 Valentine's Day packages at 7.7 yuan, which can be purchased with a Valentine's card.

July 22

Node: Great Heat

Keywords: solar terms

Marketing suggestion: Let’s start spreading traditional culture from myself. Let alone other things, how many people still remember the 24 solar terms in a year? Maybe the post-2000s know Christmas and Easter, but don’t know the Big and Small Heat. Make a 24-solar-term calendar card and give it away with high-repeat purchase products. Collect a set of solar-term cards to summon a dragon.

July 28

Hour: Tangshan Earthquake Memorial Day

Keywords: remembrance

Marketing suggestions: In fact, such disaster anniversaries are not suitable for marketing because it is easy for people to say that they are cutting scars. However, you can do some publicity for various disasters, including corresponding prevention strategies, and output some public welfare content.

Author: Robin

Source: Aiyunyun