Yin Yuan from Suning Sports: Television is still an indispensable companion in our lives

On September 22, at the "2017 China OTT Large Screen Marketing Leadership Summit" hosted by the website, Yin Yuan, vice president of Suning Sports Group Intelligent Hardware Company, delivered a keynote speech. In his view, TV is still an indispensable companion in our lives, and the interactivity between mobile phones and TV is indeed worthy of deep thinking.

Analysis of Suning’s big data platform found that television is still present in every Chinese household, and the consumption time remains very high, especially during holidays.

"We can see that users in Guangdong, Jiangsu and Shandong rank among the top OTT users on the platform. These coastal provinces are areas with relatively developed OTT coverage, and the popularity of OTT users in these provinces has reached a relatively good level. They are accustomed to watching content on TV, and their viewing time for certain specific content is also shocking." Yin Yuan introduced that this is the potential of OTT large-screen marketing.

"We use startup ads to preview events, and this method of communication has achieved good results. The Internet is a carrier of content, and the good news for the general audience and users is that in the future, users will be able to find free content that suits them on every Internet TV, which is a very enjoyable thing."

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.