Everyone’s Mid-Autumn Festival is different.

Some people have already made holiday plans, while others are scratching their heads thinking of copywriting. Mid-Autumn Festival is a day for family reunion, but my inspiration has yet to return home.

I hope the following ideas can help you open up some ideas.

1. Mooncake Music Box

Not long ago, NetEase Cloud Music and Want Want had a cross-border collaboration. Every time you change an item, you can switch a song.

I think this idea would also be great for the Mid-Autumn Festival . Make it into a mooncake music box, switch to different songs according to the different filling flavors, and finally combine it into a symphony of longing.

However, this idea only works for music apps and food brands.

2. Everything is a cake

Use mooncakes as props to replace some corresponding items, and then give the products the meaning of longing and home. Let me give you two inappropriate examples to make it easier to understand.

For example, financial management.

Image: Design a balance scale with mooncakes on one end and gold coins on the other.

Copywriting: Add more emphasis to the longing.

Another example is cars.

Image: Replace the tire into a mooncake shape.

Copywriting: The longing is accelerating.

3. Distance from home

Based on the distance from home, design a formula or path to highlight the homely feel of the product. For example, the shortest route home.

Take the train and arrive the next day.

Take a plane and arrive in the afternoon.

Eat XXX and get home in a second.

When expressing something specifically, you can use lines as a visual reference. One is a parabola and the other is a straight line.

4. Lunar Exploration Program

Previously, McDonald's launched a moon exploration project and released a set of imaginative posters.

This idea seems very suitable for the Mid-Autumn Festival. Seize the element of the moon to convey the brand's spirit of exploration.

Following this line of thought, we can extend it in some other directions.

For example, a kitchen brand can have a "Moon-Making Plan", using white plates as the bright moon, allowing the moonlight to shine into every home.

5. Mid-Autumn Festival

You can initiate a series of "Mid-Autumn Festival Rewards" activities and then recommend some good things.

It can probably be made into a long picture, turning into an illustrated guide to Mid-Autumn Festival goodies. But in terms of copywriting, more Mid-Autumn Festival elements should be incorporated.

For example, silver jewelry that twinkles like the moon, a moonlight box filled with loose powder, a necklace that reminds me of my longing...

6. Reward yourself

In recent years, many brands have been awakening people's self-awareness.

This is also a good opportunity. In the past, we would enjoy the flowers, the moon and the Mid-Autumn Festival, but this year we switched to a new theme "Why not enjoy yourself?"

Based on the theme, I thought of a few words.

"No matter how beautiful the moonlight is, it cannot shine as brightly as you."

"Go home often, and look at yourself often."

"Seeing oneself with joy is also a kind of reunion."

——

Finally, I hope to see some new and old during the Mid-Autumn Festival.

The old thing is that, based on traditional elements, we dig deeper and give the products deep cultural connotations.

What’s new is that it shows a modern way of celebrating the Mid-Autumn Festival, which includes AR moon-watching and defining another kind of reunion.

A festival is like a person, both are growing.

Author: Shock Copywriter

Source: Shock Copywriter (SHOCKCW)