The latest Douyin live streaming sales skills!

How to set the live broadcast title and cover?

How to create a host’s personality?

How to introduce products during live broadcast to increase conversion rate?

How to design fan welfare activities in live broadcast rooms to achieve the best results?

What to do if there is no one in the live broadcast room?

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1. Live title and cover are important

The cover and title are the face of your live broadcast room.

When pushing live broadcasts, the first thing that catches the user's eye is the cover and title, which determine whether he will click and enter your live broadcast room among the numerous anchors.

Pay enough attention to the live broadcast cover and live broadcast title copy, and test it with different titles. Good title sentence patterns can be reused, but some minor modifications should be made each time. This live streaming selling technique is very important.

(1) The title should have highlights, clearly state what the content is about, and highlight the benefits to attract targeted users to enter the live broadcast room.

(2) Product images should be clear, highlighting the product’s highlights, and the background should reflect the origin of the product and should not be cluttered.

2. Understand the product in advance and refine the selling points

This is very important!

Talking about the wrong product or the wrong activity price are both very basic mistakes during live broadcasts.

The anchor needs to understand his or her own products, especially the selling points, and needs to list them in clear tables for reference during the live broadcast. He or she should also provide information such as the local characteristics and customs of the place of origin, size, express delivery information, etc., so as to be able to answer various questions from fans in real time.

3. Live event planning and product selection

1. Determine the live broadcast theme

Determine a live broadcast theme. The content of the entire live broadcast needs to revolve around this theme. For example, if the live broadcast is to cooperate with the store's new products, the live broadcast can be centered around the new products.

If the theme of this live broadcast is to give back to fans or to organize an event, the discounts should be highlighted. If new products are released less frequently, you can plan topics that will interest buyers based on the needs of fans and buyers.

2. Product selection is the key to retaining users

To choose products through live streaming, you need to be clear about the characteristics of your fan base and their active hours. This can not only be used as a reference for the start time, but also help you choose products that meet the needs of your fans.

Recommended reading:

How to select products for live streaming sales? Prediction of Douyin's must-have products during the National Day Golden Week (Quick Look)

4. Anchor qualifications and personality

Eloquence is more important than appearance

It is best to have offline sales experience and understand humor; anchors can think more through broadcasting more and watch more excellent anchors to train their eloquence and improve their reaction ability. In addition, the host who loves to laugh and has a calm personality will be more attractive.

You need to find your own personal positioning according to your own personality. For example, a certain anchor speaks more frankly and makes it clear that I am a businessman and I want to make money, but I make the money I deserve. My products are good products from the source and I do not make any profit from the difference in price. I provide everyone with the most cost-effective products.

It can also expose industry chaos and provide topics for conversation in the live broadcast room, which will help with interaction and increase the popularity of the live broadcast room.

5. Arrange live broadcast room managers and assistants

There is another live streaming selling skill that is easily overlooked. When there are too many people, the host may not be able to answer all the questions. The room manager can assist the host in controlling the scene, answering questions, and emphasizing the selling points of the event during the live broadcast.

For live broadcasts of clothing, there needs to be assistants, models changing clothes, and people responsible for shopping guides, and the staff in the live broadcast room must have different focuses.

6. It is important to preheat and attract traffic in advance

1. Video warm-up

Releasing a warm-up video 2 hours before the live broadcast should be a well-known live broadcast sales technique - informing users of the live broadcast time and promotional activities ( highlighting price discounts, comparing the original price with the current price in the copy and oral broadcast, and grabbing live broadcast benefits ). The next live broadcast time, products and discounts can also be mentioned in the videos released daily.

2. Comment warm-up

In the comments, you can announce the live broadcast time and call on fans to watch the live broadcast; you can also answer fans’ questions and guide them to the live broadcast room to see detailed response plans for the problems.

3. Live broadcast warm-up

In the previous live broadcast, you can promote good products for the next live broadcast and preview discounts, guiding fans to pay attention to your next live broadcast (suitable for experts who have the habit of live broadcasting).

4. Multi-channel traffic diversion

Make full use of WeChat, social networks, Weibo and other channels to inform fans of live broadcast times and discounts.

In addition to these conventional methods, there are also some simple and crude black technology methods to increase the popularity of the live broadcast room, such as the live broadcast square, unmanned live broadcast, and the "mysterious" gameplay that quickly increases the number of people in the live broadcast room to more than 100 .

7. Product introduction should be targeted

Introducing the product/brand background, such as a detailed introduction to the advantages of the product’s origin for fresh products, brand stories, comparisons with similar products, etc. are also very important live streaming sales skills.

1. Product display/features description

Be sure to display the product in the live broadcast room and constantly explain its features.

For example, for fruits, you can cut the product, taste it, and tell your fans about the taste;

For example, for food, you can cook it on the spot and explain its ingredients, nutritional value, and cooking methods;

For example, for beauty products, it is necessary to emphasize the feeling of use (such as the skin condition before use, what it is like after use, and focus on highlighting the efficacy.

If there are better ingredients, you can also talk about the effect of use (for example, foundation, eye shadow, etc. should show fans the makeup effect, which is more suitable for makeup with obvious effects, cleansing, makeup removal, etc.), texture (show moisture and fluidity), appearance design (external appearance and whether such design can make it more convenient to use);

For beauty products, people can demonstrate the makeup steps while bringing in the products to visually see the effects of use and promote orders.

2. Repeat the benefits/product advantages

It is necessary to repeatedly guide the interest points, highlight the price discounts, compare the original price and the limit price, and grab the live broadcast benefits.

Even the shouting style can better mobilize the atmosphere of the live broadcast room - attract attention, give gifts, and buy shopping bags. Only by constant emphasis can conversion be increased.

Tik Tok live broadcast celebrity @陈三废gg live broadcast room

Moreover, there are new users constantly pouring into the live broadcast room, so repeated guidance is needed. Important information must be repeated over and over again , such as promotional information and how to buy (demonstrating how to place an order using a mobile phone); the core selling points of the product can be guided to reach users through emotional tone and repeated emphasis.

For example, when emphasizing the functional benefits of beauty and personal care products, remember not to use too many adjectives that cannot be felt, such as confident, more attractive, charming, etc. These are actually of little use to consumer decisions during the fast live broadcast process. You need to express something that fans can see intuitively, such as: sufficient quantity, quick absorption, moisturizing, very smooth to the touch, blingbling and very shiny, etc.

3. Find the right position

If the price is favorable, emphasize the price comparison; if the quality is good, emphasize the quality comparison.

4. Make good use of live broadcast tools

To be proficient in using the live broadcast room tools, this live broadcast sales technique can be said to be the simplest. When broadcasting products, you should also push coupons and purchase cards for the product; as well as stickers, and write out the highlights that need to be communicated.

5. Create a competitive atmosphere

The anchor needs to find ways to create a "grabbing" atmosphere in the live broadcast room. For example, by limiting inventory so that after the stock is sold out, the anchor can use his or her face to help fans in the live broadcast room grab the goods at a discounted price, or by offering a limited-time, limited-quantity discount price.

8. Live broadcast time

Live broadcast at a fixed time every day, and insist on live broadcasting for at least 4 hours without interruption to cultivate fans' viewing habits; and mark the fixed live broadcast time every day in the signature item on the homepage to inform users.

Especially for new anchors, insisting on daily live broadcasts is not only helpful in cultivating fan habits, but also helpful in obtaining platform traffic. Usually, it takes one to two weeks for a new anchor's live broadcast room to become popular and for the platform to have traffic recommendations.

Secondly, the live broadcast time can be staggered with that of some similar big anchors, but the golden period from 17:00 to 23:00 in the evening must be grasped.

9. Live promotion gameplay design

Not limited to flash sales, limited sales and raffles, multiple SKUs are available for flash sales in each event, n pieces in 5 minutes, and the original price will be restored after the time is up.

Or limit the sale to n pieces per day and end the broadcast when they are sold out.

You can also consider making raffles a habit in the live broadcast room (for example, a clothing merchant will give clothes to users in the early stage to attract fans, and people who like clothes will place an order sooner or later), do flash sales at regular times every day, and set up discounts or limited coupons in the live broadcast room. In short, there are many techniques for selling goods through live streaming.

10. Live broadcast room popularity increased

Through the Watermelon and Diamond Ranking activities, we can promote and guide consumers to interact, thereby boosting the popularity of the live broadcast room;

Arrange room managers to maintain the live broadcast room, answer common questions, and improve product conversion rates; when popularity is rising rapidly, give yourself appropriate gifts to make your popularity grow faster.

The prerequisite is that there must be someone to communicate with you, otherwise your popularity will drop quickly after giving gifts. You can maintain your popularity through raffles, constant interactions, and free meals. When selling at a flash sale, you can use a small account to place orders and set the pace.

You should proactively greet new users and explain and respond to their questions. A good interactive atmosphere in the live broadcast room will also bring in traffic recommendations.

Recommended reading:

Low traffic in the live broadcast room? Try these tips!

11. Replay immediately after the broadcast

After each day’s live broadcast, we summarize and reflect to seek better marketing methods and improve the marketing capabilities of the team and the anchor.

Recommended reading:

What exactly is the live review reviewing? How to do a good job in reviewing and summarizing a live broadcast?

Author: Doushang Media

Source: Doushang Media (ganweishang)