Tik Tok account homepage design guide

1. Why should we pay attention to the homepage design of Douyin account?

The homepage of any account is its face. The design of the homepage will directly affect the viewer's perception. A corporate account homepage with a bad perception may be directly swiped away by users. So after registering a TikTok account and sorting out your account positioning, you need to build an account homepage that suits you. How can you make it so that people will never forget it after just one look? How can a homepage be clearly positioned, concise and distinctive, and more conducive to fans' memory? Below, the editor will introduce to you in detail how to build an account homepage.

2. Building a personal homepage for a Douyin account

The homepage of a Douyin account consists of the header image, avatar, name, introduction and video cover from top to bottom.

①The header image of the account. It is the long picture at the top of our account homepage. It acts like an advertising billboard, increasing the exposure of our entire account.

Common header images can be divided into four types according to the different needs of the account: real scenes of the company, photos of people, attention guides and product pictures.

Corporate real scenes can be your company, brand stores, supply chains, farm ports and photos of people. Note: unless required by the industry, try to choose clear, bright and positive photos. The clever setting of the header image can carry a lot of information and even serve as a promotional or advertising space.

You can make full use of the header image to publish related activities and products, which is equivalent to a large advertising screen. The header image can be changed frequently. For example, some recent activities, some discounted products, and important company information can all be realized through the header image. This is the important role of the header image, and many people tend to ignore it.

②Design of the avatar.

Many people think that avatars are not important. Although avatars are small, they play a big role.

It will not only appear on the account’s personal homepage, but also on the right side of our videos, so it needs to be highly recognizable.

The account avatars of corporate accounts often use more formal brand logos or selfies of their own products in order to bring trust to our fans and users, and the color tone of the avatar and our account header image should also be as consistent as possible. It looks more beautiful and neat.

③ The name of the account.

Here are some common naming methods. Use an easy-to-remember nickname and add relevant industry or occupational attributes to the name. For example, "Brother So-and-so talks about cars", "Sister So-and-so talks about home furnishings", "Little Chef So-and-so teaches cooking" or named after "product or brand".

For example, Hua*, Bao*Auto, Hua*Zi, etc., are named after the region + category. For example, stroll and eat *sha, Xi* play with me, live in Luo*, and name the store after it, such as Nan*guo, Hai*lao, etc. In addition to this, the account name can also be diverse. Don’t worry too much about it. The account name can be eye-catching, unconventional, and different, as long as it fits the attributes of our account.

In addition, I would like to introduce you to a hidden function called name. Preview. Many Douyin accounts often add temporary text previews after their names. For example, "Grandpa and Grandma Said" will add a preview of the 15:00 live broadcast after the name, or some previews of "Anniversary" and "xx Special Offer". The suffix activities or related previews after the name will also have a good effect.

④Account profile.

The introduction is a graphic business card that allows fans to quickly understand our focus. Here we only need to clearly and concisely introduce our main features and account positioning to help people who click in to view the account to quickly understand us. Avoid long-winded and self-boasting.

A good introduction should be concise and to the point. If it is an account with strong exposure, you can use "Who am I" + main products, selling points or directly use brand promotion slogans. If it is an account with strong marketing, you can use "Who am I, what can I bring to you?" Finally, you can also use the introduction to organize activities, such as weekly broadcast time, new product launch time, store anniversary celebration, etc.

⑤Video cover.

The video cover is the first frame of each of our short videos and occupies most of the page on our account homepage. Not paying attention to the video cover will cause your account to become increasingly cluttered, and even you will find it difficult to find the content you want to watch. The correct approach is to make the video cover as unified as possible. For example, continuously using the same screen layout border, the same font, the same beginning, etc. can achieve a unified effect.

When we watch other people’s Douyin accounts, we will find that many videos of “big V” accounts have covers, and the theme of the video content will also be added to the cover. What are the benefits of setting a video cover? A distinctive video cover can quickly attract the audience's attention and increase the video's click rate and number of views. So how do you set the video cover? Here are some tips for video covers.

First of all, as more and more videos are released, popular videos with high likes should be pinned to the top in a timely manner, and videos in the same series should be included in collections. So, how does the collection work? There is a "Create Collection" option in the background of Douyin on a computer. It is very easy to operate. You just need to create and name the collection, add all the works to the collection, and make each collection as unified as possible. For example, let’s say I want to make ten videos of this style and put them all in one collection. If we want to do another style, we create another collection. In this way, the entire page will appear more beautiful, and when our fans come to watch, they will selectively watch a certain collection of the account.

Next, design multiple covers of different types. You can make the cover image into several different types, and then use them in combination with the content you shot. This can not only ensure the simplicity and unity of the cover, but also match the diversity of the content. In the case of multiple consecutive video covers, it is often impossible to finish shooting one video. For example, when a story has many episodes, it can be divided into three parts: upper, middle and lower.

For videos like this, we can make three consecutive covers.

As shown in the picture, three consecutive covers are more commonly used in videos that are about to be broadcast. Because there are exactly three covers in a row of Douyin videos, we divide a picture into three parts, and correspond the covers to the upper, middle and lower parts respectively. It looks like the three pictures are a connected and complete picture. The three complete works form a complete header picture. The complete video cover looks very beautiful, but please note that when releasing a three-part video, it should be released in reverse order, so when releasing a three-part video, the lower part, the middle part, and finally the upper part should be released first.

Finally, let’s summarize the key points of the video cover. First of all, our video covers should be as unified as possible. We can try different styles or create collections. Try to unify each collection as much as possible, and you can also design some cover images. In addition, we can also make a three-piece cover. For this three-piece cover, we must pay attention to the order of releasing the videos. This is what we call video cover design.

3. Learning Conclusion

Through the editor’s analysis, we have learned why we should pay attention to the design of the Douyin account homepage, and through these analyses we can better improve our account homepage, make our homepage more concise and clear, and attract more Douyin viewers to watch our content. At the same time, we must continue to learn and optimize our personal homepage.

Author: Silk Road Academy

Source: Silk Road Academy