App Store September review rejection reasons ranking! Apple's review focus turns out to be these...

To this end, ASO100 collected a large amount of sample data and compiled a data report on the rejected reviews in September! And through analyzing the recent audit focus in recent months, we will provide some corresponding solutions .

The top three reasons for rejection are 2.3 Metadata, 2.1 App Completeness, and 4.3 Duplicate Apps/Vest Packages. The main reason for rejection is that the App’s metadata violates regulations or does not comply with Apple regulations. Apple has always had certain requirements for the quality of Apps. So what specific problems do the TOP10 in the figure correspond to? Just to briefly explain:

• 2.3 Metadata

The main violations are title violations, and in a few cases, screenshots and icons are violations.

• 2.1 App Completion

Bugs, IPv6 not installed, test accounts, hidden switches, etc.

• 4.3 Spam Applications

Repeated application, vest package

• 0.10.0 License Agreement

Violations of developer guidelines, design guidelines, branding and marketing guidelines, etc., such as PLA 1.2 issues

• 3.1.1 Payment Issues

Access third-party payment

• 5.1 Privacy

Collecting user information without permission, sharing collected user data with third parties, etc., e.g. location, account number, etc.

• 2.5 Software Requirements

Product added illegal code

• 4.2 Low-quality applications

Poor product functionality, such as apps that embed web pages directly

• 5.2 Copyright

Unauthorized use of copyrighted third-party materials; apps that are not similar to existing Apple products; etc.

• 1.1 Objectionable Content

Pornography, violence, politics, religion, etc.

We collected the reasons for review rejection in July, August and September this year, and sorted out the top 10 for comparison. As shown below:

Although the data shows that the proportion of 5.1 and 5.2 in September has a downward trend, it still accounts for a considerable proportion. So, which specific rules in clauses 5.1 and 5.2 are more difficult to pass review? How should it be solved?

What to do if your application is rejected under clause 5.1:

• Before obtaining user data information, it is necessary to give the user a prompt and obtain the user's permission, or set it as optional.
• Clearly inform Apple of the purpose of collecting user data. Example: A news app requires user location information in order to push different news content to users based on their region.

Solution after rejection due to clause 5.2:

• Submit documentary evidence that the product may use copyrighted third parties.
• Hide any unauthorized third-party parts contained in the product.

~~ Finally, I wish everyone to pass every trial~~