Ma Huateng tells you about WeChat entrepreneurial opportunities

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During the Lantern Festival of 2015, there is one person who should be very happy !

He is the leader of the Penguin Gang, Pony Ma. Today, the concept of "Internet +" he proposed first appeared in the Prime Minister's Government Work Report, which also means that the government will formulate "Internet +" actions. In other words, through the Internet platform and information and communication technology, the Internet can be combined with all walks of life, including traditional industries, to create a new ecology in new fields.

The "Internet +" concept introduced by the Prime Minister in the report can be traced back to the speech of the "Three Mas" (Ma Mingzhe, Ma Huateng and Ma Yun) at the opening ceremony of ZhongAn Insurance in November 2013. Pony proposed: "What does the Internet plus a traditional industry mean? In fact, it represents a kind of ability, or an external resource and environment, which is an improvement of this industry."

In the past two years, in addition to "connection", Pony has also expressed his views on "Internet +" on many occasions in public.

Just last night, Pony, who had not appeared in public for a long time, also held a small-scale media meeting in a hotel in Beijing. The whole meeting was about Internet+, connection, red envelopes and other hot issues. I believe that many fans have seen many similar articles in WeChat Moments. Today, Xiaoqiao wants to share the information revealed by Pony from another perspective. Entrepreneurs who pay attention to the Penguin ecosystem or WeChat ecosystem, please listen carefully!

Keyword 1: Application scenarios such as shake and scan will enter a boom year

Pony said at a media communication meeting that with the help of WeChat, Penguin has become an O2O connector.

Pony was proposed on many occasions three years ago. Using WeChat's scan and shake functions, it actually represents vision and touch. Users can see a lot of surrounding conditions, including LBS information, sensors, cameras, etc. This is very different from the so-called PC Internet era. Because it is with everyone and brought into many scenes in your life, it can be connected with many offline public services.

However, due to various reasons, a lot of information has not been open in the past, such as real-time public transportation data, weather data, etc. The government has a lot of data, but it has not been able to be used by many APP developers (the public). This is of course due to security reasons, so we need to see how to use this valuable data in a more orderly manner.

Pony mentioned that using mobile phones and WeChat as connectors is Penguin's effort to allow users to form a very simple memory connection point in terms of product form: how can these services be accessed? In the past, these systems were not difficult to build, but why did they fail to take off in the end? It is because people think that the entrance is too deep and too complicated, and they stop using it over time. So it is not that there is no such information, nor that the system is difficult to develop, but that its human-computer interface is not simple enough.

Pony hopes that Penguin will make some efforts in this regard. For example, by scanning the Hong Kong and Macau Pass, you can jump to apply for a visa immediately. These are simplified interfaces. You can get services by scanning anything or shaking it.

Xiaoqiao's interpretation: Do you understand what Pony meant? The widespread popularity of the "shake" function during the Spring Festival Gala and Penguin's plan to further simplify the process have brought new business opportunities for scene applications such as shake and scan. Penguin hopes to shake surrounding services and shake the TV (to interact with the TV) in the future, hoping to build a simpler and more user-friendly human-computer interface. Then, vertical content and application development based on this scenario will be a good entrepreneurial opportunity!

Keyword 2: There are opportunities for social entrepreneurship

In China, all entrepreneurs in the social field have a concern: Penguin is the mountain that cannot be climbed. But does it mean that there will never be any chance for social networking?

Pony used a real case study from Penguin Investment to dispel everyone's concerns. Pony believed that there was no need to worry or be afraid, as the Internet still had a lot of room for development. This was the case in the PC era. For example, he gave the example that YY could still become a listed company.

He believes that in the era of mobile Internet, there are many new spaces for social networking, such as Momo, which has also gone public, and many new vertical fields, including anonymous social networking and social networking in a certain vertical field. It is the same abroad, with many new things emerging one after another. After Facebook, there is Twitter, and after Twitter, there is Instagram and other new things.

"It's the same for Tencent. After QQ, there's WeChat. Why not just use QQ? We found that their fields are different. One is pure mobile Internet, and the other is a mix of PC and mobile. There are many different experiences and details."

Pony admitted that Tencent has also seen many areas that it cannot handle on its own, such as many anonymous social networks, which are found to be more dangerous and may not be suitable for large platforms. These should be released to others to do.

Take the social application called Same, which Penguin invested in. In Pony's opinion, it is a very interesting mobile forum product. You can't see its potential, but it has a sense of the future and technology. When Penguin finds such opportunities, it hopes to invest in and support some external teams to do it, rather than doing it all by itself within the Penguin system.

Regarding this, Xiaoqiao wants to say, dear, if you are making a social or community product based on a vertical field, as long as your social field is vertical enough, segmented enough, and innovative enough, there is still a chance!

Keyword 3: Entrepreneurial opportunities under Internet+

Pony’s two conference topics are inseparable from “Internet+”, so where are the entrepreneurial opportunities under this topic?

Let’s first see what pony says?

Pony also applied the "hydropower" theory. The mobile Internet is like electricity. In the past, electricity could bring about earth-shaking changes in many industries. Now with the mobile Internet, every industry can use it to transform its own industry.

Pony pointed out that Penguin only provides some basic spare parts and makes some tools such as nails and hoes, hoping to give these tools to everyone so that many industries can use them. However, the deep industrial chain behind this industry (such as medical) is very unfamiliar to Penguin. Therefore, Penguin either invests or provides API interfaces and opens them to many third-party companies outside that understand this industry.

Pony's meaning is very clear, Penguin will not enter those niche areas. Now there are a lot of entrepreneurial opportunities in many niche areas. As long as you grasp a very detailed place, how to use information technology to improve people's efficiency and improve people's lives, and can solve a pain point, you will definitely succeed.

In other words, the WeChat ecosystem depends on many entrepreneurs and Penguins working together, because especially in the combination of O2O and traditional life, there are a lot of service-related aspects.

"We make ourselves into a component, an open interface, and provide our partners in many vertical fields with account relationship chains, social advertising capabilities, and payment capabilities as the most primitive weapons. I can't imagine what kind of models they can build and what kind of things they can accomplish. Many vertical fields can produce many interesting things."

However, Pony seems not very satisfied with the progress of smart applications of WeChat Life. He believes that WeChat's pace is not fast enough. He has found that many third-party developers are rooted in their own fields and are moving faster. These companies train their target users to access first, but they still need education in all aspects.

For example, in the banking system, how do you open a bank on WeChat and manage bank customers? How do operators check phone bills and top up? Or in the catering industry, how do people order food by scanning and pay directly after ordering? Or when you go to the cinema to sell tickets or sing in a cafe, including hospital registration and so on.

These seem to have affected the progress of smart life. Pony also revealed that Penguin needs to pay more attention to this issue at a deeper level. This is why he himself will spend more time on this aspect and how to promote it.

This also means that 2015 may also be the year when WeChat smart life is fully promoted. In Xiaoqiao's opinion, how to create a solution suitable for a certain vertical field of mobile Internet or WeChat is an opportunity for entrepreneurs!