$200,000 for a lunch with Tim Cook

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Beijing time, May 7 morning news, Apple CEO Tim Cook (Tim Cook) and the charity auction website Charitybuz launched an auction in mid-April has come to an end. The reserve price of the auction was $10,000, and the final winning bid was as high as $200,000. The winner will be able to have lunch with Cook and get two VIP guest tickets for his keynote speech at the Apple conference in the future.

As with previous charity auctions, Cook's proceeds will be used to help fund the Robert F. Kennedy Human Rights organization.

This year is the third time that Cook has held an annual charity auction. This auction was a great success in the first time, when Charitybuzz said the bid reached $610,000. Last year's winner also got an additional VIP guest ticket like this year, and the winning bid was $330,001.

Cook isn't the only Apple executive to use the charity auction site for such sales; Eddy Cue and Ian Rogers have also raised money for charities through Charitybuzz, but Cook's involvement has become an annual event.