Why is “lazy editing” becoming more and more popular?

The popularity of Tik Tok and Vlog, coupled with the decline in data traffic charges, has made video a popular way to present content. This trend has also affected hardware manufacturers.

Before this, whether it was a mobile phone or a camera, it was used as a tool to shoot materials. After shooting the video clips, the rest had to be handed over to professional editing software. Even if you shoot videos on your mobile phone, there are many editing apps to choose from. The editing function that comes with the device has always been considered useless.

Later, this situation gradually changed. In addition to shooting, manufacturers also want to help you complete the subsequent tasks, and the method they adopt is also very direct, that is, one-click video generation, or it can be said to be "lazy editing".

Fast-paced demands for action cameras

The first to do this were not mobile phones, but sports cameras. GoPro acquired two editing apps, Replay and Splice, in 2016. Replay was renamed Quik and launched as the official editing app, and its feature is to quickly create videos.

You just need to add materials and select the appropriate template, and Quik will automatically match the music and set up a special scene. For pictures taken with sports cameras and panoramic cameras, the story is not that important, the key is to have a sense of rhythm, so this editing style is very suitable for GoPro users.

Of course, Quik can also be used to make mobile videos. On the basis of one-click generation, you can also fine-tune some details, such as playback speed, soundtrack selection, picture ratio, etc. Later, GoPro integrated the Quik function into the "GoPro" App to facilitate the use of more devices.

Among all the editing apps, Quik is easy to use. It can quickly generate a good video that is convenient for you to share on social networking sites.

DJI has also added an automatic editing function to the DJI GO app. In addition to editing footage shot by a drone, you can also import videos from your phone and select templates for production.

Share memories from the album Automatically generate videos based on the material, this feature is naturally associated with the album. Google Photos adopts the method of push suggestions. On special days such as festivals, birthdays of relatives and friends, the system will make a collection video of your past photos, and users often receive unexpected "surprises". In the latest update, Google Photos also added a feature similar to Story, which presents past photos at the top as "memories".

Apple has added a "Memories" feature to the photo album in iOS 10. Based on the artificial intelligence algorithm, the system will classify photos into a theme based on time, place, and people, and automatically generate a video. If you are not satisfied, you can also reselect the soundtrack and material.

In iOS 13, Apple further improved the video editing function in the photo album. You can add filters to videos, adjust parameters, and even perform some operations that are difficult to do with professional software, such as rotating videos. If your requirements are not high, the built-in photo album of iOS is sufficient for editing.

Mobile phone manufacturers launch editing applications. Although there have been mobile phones that emphasize video shooting before, most of them are the highlight functions of the camera. OPPO Reno2 directly uses video creation as the main selling point of the mobile phone. In addition to the enhancements in anti-shake, zoom, and recording, OPPO even launched a special application "SoLoop" to facilitate post-editing.

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Its concept is similar to Quik, allowing you to quickly make videos, but the instant recording function is more abundant. The algorithm will automatically identify the scene and match the template style according to the theme, including music, transitions, and special effects, which can be directly generated. Users can also make manual adjustments, and it also supports automatic subtitles, which is very convenient.

For beginners, the built-in instant recording function can already meet most video editing needs, without having to worry about post-editing as before. Although it currently only supports some OPPO models, similar applications will definitely appear on other mobile phones in the future, or be launched as a built-in function of the album.

The increasing popularity of lazy editing proves that video shooting is becoming a popular activity for all. Therefore, even hardware manufacturers have begun to pay attention to this demand, instead of just treating the equipment as a tool for shooting materials as before.

For those who already have editing skills, there are of course more professional software to choose from, and for most ordinary users, at least they can use these one-click generation functions to make a good video to share with others.