IDC: "Out of stock" has once again become the norm in the domestic tablet market

At noon today, the latest tablet quarterly tracking report released by International Data Corporation (IDC) stated that "out of stock" has once again become the norm in the domestic tablet market.

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The report shows that in the third quarter of 2020, China's tablet computer market shipments were about 6.9 million units, a year-on-year increase of 21.7%. The increase in demand brought about by the "COVID-19 pandemic" and large-scale purchases for the census project have enabled the Chinese tablet computer market to achieve the highest year-on-year growth in a single quarter since 2014.

Among them, the shipment volume of Slate Tablet (traditional candy-bar tablet computer) was about 3.34 million units, a year-on-year decrease of 11.6%; the shipment volume of Detachable Tablet (tablet computer supporting official keyboard) was about 3.57 million units, a year-on-year increase of 87.9%.

IT Home learned that IDC pointed out that although the year-on-year growth rate in the third quarter of this year hit a new high, "out of stock" has once again become the keyword in the Chinese tablet computer market, and supply issues have limited the further increase in shipments of major manufacturers.

On the one hand, from the end of 2019 to the beginning of 2020, the entire industry was cautious about the prospects of the tablet computer market when making production plans for the new year. However, the unexpected "new crown epidemic" prompted an explosion in demand in the tablet computer market. In comparison, the production capacity related to the entire supply chain was relatively insufficient throughout the year; on the other hand, the continued strong demand in overseas markets is also one of the reasons for the shortage in the domestic market.

IDC believes that the current shortage of tablet computers in China will last at least until the end of 2020. It is expected that the supply problem of the industry chain will gradually ease from the second half of the first quarter of 2021 and return to normal in the second half of the year.