Nokia doesn’t need to be replaced for five years, iPhone is used for an average of three years, what about the Android camp?

If there is any product that has completely changed our lives, it was the computer before the 21st century. The existence of computers has enabled people to move from five continents and four oceans into a global village. The combination of computers and the Internet has created an era.

After entering the 21st century, the biggest thing that has changed our lives is the mobile phone. With its rapid technological innovation, the service life of smartphones also plays an important role in people's purchasing decisions at different times.

Nokia is good for five years

In the era of feature phones, Nokia was basically synonymous with mobile phones, and the quality of its models was top-notch. At that time, there was a joke circulating on the Internet: If a Nokia falls to the ground, everyone should first check whether their floor is damaged. Its lifespan can be seen from this.

At that time, people could use a Nokia phone for about five years. The functions of mobile phones were just to make calls and send text messages, unlike today when people cannot live without mobile phones. However, it was this persistence that made Nokia disappear overnight. When the iPhone first appeared, Nokia misjudged consumer habits and the changes of the times, making the Nokia era a thing of the past.

The average use of an iPhone is three years.

In the era of smart phones, iPhone has become synonymous with the average lifespan of Apple models, and this conclusion can be drawn intuitively from the demand for iPhones on major second-hand mobile phone platforms.

This is due to Apple's inherent factors. The closed iOS ecosystem and extremely user-friendly details make the iPhone more stable than all Android phones. In addition, Apple's product line only has flagships, and the follow-up guarantee for users of old models is better than that of the Android camp. The latest version of iOS is generally updated to models from five years ago, which is something that the Android camp cannot do.

If it weren't for the transition period from 4G to 5G, I believe there would be a lot of users of iPhone 8 series or even iPhone XS series. Even so, the best-selling phone in the world is still iPhone 11.

How many years can the Android camp last?

In the early days of the Android camp, the average user replacement cycle was very short, and there were even friends who changed their phones several times a year.

However, with the rise of domestic mobile phones, especially during the transition period from 4G to 5G, consumers are replacing their phones for longer and longer periods of time. Big data shows that the average replacement period for Android flagships is two years. This is not to say that Android models are not durable, but the frequency of new technologies in the Android camp is a bit high. It’s not that models from two years ago cannot be used, but some things cannot be achieved by upgrading.

In order to allow users to use the product with more peace of mind, the domestic brand OnePlus has also launched a new after-sales service policy. On March 15, Liu Zuohu confirmed that the OnePlus 9 series, which will be released on March 24, will enjoy a two-year warranty. Liu Zuohu explained that in addition to the confidence in the product, the decision was made taking into account the user's replacement cycle. OnePlus's goal is to allow users to use the product without worry within two years, without having to worry about after-sales problems.

As soon as Liu Zuohu made this decision, it immediately became the focus of heated discussion on the Internet, and dozens of authoritative media outlets expressed their opinions. Reference News, National Business Daily, 1818 Golden Eye, etc. all said that this was the quality confidence of Chinese national brands. Looking at the world, OnePlus is the first brand to provide a two-year warranty. From now on, consumers no longer have to worry about having to pay for repairs if the product breaks after one year of use.

It can be seen that today's Android is not only gradually approaching the iPhone in terms of product strength, but also constantly optimizing services and channels. Only in this way can we better make up for the inherent deficiencies of Android and better serve every consumer.