Master these 4 points! Tik Tok search traffic is easily captured!

When you buy a new mobile phone, the first apps you install become WeChat, Tik Tok, Kuaishou, Weibo, Taobao... Baidu Mobile and Baidu Tieba are no longer the first batch of apps installed.

So, today I mainly want to talk to you about the content of Douyin search.

The bosses who are currently doing short video acquisition know very well that your users come from several pages:

1. Video traffic on the recommendation page

Based on the video content output by the creator and the labels and weights of the account, the system will distribute natural traffic, and according to the feedback from the interactive data, it will push the traffic layer by layer to decide whether the video can be recommended.

This is what ordinary people often call becoming popular, so that a large number of target customers can see you, contact you, and obtain sales leads.

2. Followers flow of the page

Through continuous output, we can create high-quality content, attract people who are interested in such content, grab their attention, circle fans in a fish pond, send relevant content for a long time, and build a professional persona.

Enhance fans' sense of trust and stimulate their desire to buy, thereby achieving the goal of customer acquisition and monetization.

3. Search traffic on the search page

Users actively search by entering their needs in the magnifying glass of Douyin to search for high-quality and top-ranked content.

Click on the homepage to compare, and finally choose the content that interests you most, leaving a little red heart and comment. Finally, proactively consult the creator of the account or the business owner and leave clues.

Compared with the three customer acquisition pages, it is not difficult to find that:

The traffic brought by popular pages and followed pages is more like users seeing this thing and finding it novel and interesting, or they have been following you for a long time and your personality attracts them to consult and buy.

Search behavior is more like a strong demand. Users first have a demand, and after screening, they have the first conversation with the creator or business owner. If this kind of lead is released to the back-end sales, it must be of higher quality and the conversion cycle will become shorter.

so!

Are you still confused about the traffic and the mechanism?

Use TikTok search to target users and keep up with the pace!

Are you bosses planning the search for short videos?

Do you know how to get search traffic in the short video field?

This needs to be studied from the Douyin magnifying glass entrance. You can now open the Douyin search entrance and search for the keywords you want to see.

Then you will find:

The system's default search sort is generally a comprehensive sort and is not limited by time, so we will focus on this aspect today.

If you want to layout search traffic from 0 to 1, these points cannot be ignored:

1. Tags of hot topics, including keywords

For example: if you sell lipstick, then #lipstick# would be the topic you want to promote.

The content of your video is about the Armani 405 swatch test, so #Armani405 is the topic you want to promote.

2. The title of the video must contain product keywords

Let’s continue with the example: if you are selling lipstick, then the keyword “lipstick” must appear in your title.

The content of your video is about the Armani 416 color test, so the keyword "Armani 416" should appear in your title.

You can also think about your user who wants to buy 416 and watch the color test video. What words will he enter in the search box?

3. Your video cover, subtitles, and audio should reflect keywords

Another example: if you are selling lipstick, then the keyword of lipstick must appear on your cover.

The content of your video is about the Armani 400 color test, so the keyword "Armani 400" should appear in your cover and subtitles.

When the system is filtering videos, the words "Armani 400" will appear in the upper left corner of the video, indicating that this keyword appears in the subtitles, cover or audio of the video.

4. Provide interactive data for the video and relevant comments in the comment area

After we have completed the hardware installation of the video, we also need to improve the soft installation of the video.

Based on the algorithm, the quality of video interaction data determines the ranking of the video to a certain extent. Therefore, effective interaction with users in the comment section, likes, comments and reposts data are also important reference data for the official website.

The system will default to videos with good interaction data, which may be content that users prefer. Therefore, great comments, keyword comments, and like rates are all important indicators for searching video rankings.

If you have mastered the above four points, then congratulations! You have already mastered the traffic password of Douyin search. Please remember to continue to output high-quality content in the future!