Briefly talk about 20 laws of brand communication

Once the defense is broken, it will kill instantly.

01

Doing human things and speaking human words are the basis of positive communication .

02

Among the strategies for responding to public opinion, “control” is the lowest and most despicable one.

Even if it is "controlled", it is still a temporary unstable state full of self-deception.

03

If a question is not asked at the press conference, it is not a question.

Pay more attention to what people will ask rather than what you want to say.

04

Say more about what others want to hear.

If not, go find it and force the person who is doing the work to finish it quickly. Talking bullshit to the public will only make you lose trust and increase the difficulty of spreading the information later.

05

It's about finding and doing, not looking around or copying mechanically.

Also, if you must pose for photos, please be discreet.

06

If the spreader plays dead and doesn't speak out first, he is giving the rumor the opportunity to spread. Who can you blame?

07

Before spreading it, read it 10 times first , and use your brain, which may not have enough blood supply after a full meal, to think about whether you will be scolded and how you will be scolded. Why post something just to get yourself scolded? Even if you have no choice but to post it, and it attracts more criticism, are you sure you won't be held accountable?

08

Once you make your pitch, make sure it is clear enough to avoid misunderstanding. Regardless of whether the public did not understand it at all or simply misunderstood it, the communication is ineffective and the communicator shall bear the responsibility and consequences. Don't blame the public

09

Understand public sentiment well.

Teacher Luo Xiang said that we should regard ourselves as the person involved and see whether his reaction at that time was reasonable. The same goes for communication.

10

The effective way to block the spread of a certain message is to "guide", "disassemble" and "restore", that is, to tell a new story instead of simply deleting the original one.

Even if what is deleted is fake, it will seem more real.

11

If you delete an article for a fee, you may end up in jail.

If he deletes it without paying for it, then just let him shorten his life.

12

If the rumor-refuting is not strong enough, it will make the rumor seem more true.

13

Negative examples will always be more contagious than positive examples.

Choosing positive examples to hedge against negative examples all requires at least 20 years of cerebral thrombosis.

The only way to make a head-on comeback is to rely on a rotation battle. Only when large amounts of universal and widespread positive factors surge in waves can the negative factors be “diluted” and people can feel that isolated negative factors are isolated occurrences.

14

There must be a unified voice and clear statements.

The most basic thing is to eliminate information gaps between departments and know and understand fixed scripts at the terminal execution level.

15

Don't say things you can't do, and don't make calls that can't be reached.

Looks beautiful, but dies faster.

16

It is not necessary to tell the whole truth. But what you say must be the truth.

17

The good impression you had in the past and the firewall of the brand can only keep you going for a while.

Relying on support will not solve the problem.

18

Once the defense is broken, it will kill instantly.

19

How terrible it would be if large-scale public opinion got out of control in extreme situations, and the long-term impact it would bring, would fall on everyone. I don’t want to see it at all. I don’t want this to be another one of those “one-lifetime” series.