How much does brand promotion cost? How should companies promote their brands?

Introduction: Dongguan, located in the "manufacturing capital", is having a very difficult time at present. Since my friend is in this industry, I am very clear about the current situation of traditional manufacturing companies. So what should we do? How to transform and upgrade an enterprise?

With the continuous development of the Internet, online marketing has become the darling of the times. Major companies are conducting online marketing in order to keep up with the pace of the times. However, since the Internet is a virtual world, how to make customers believe when people buy products is a problem that must be solved. This requires "brand promotion" to build one's own brand and make it known to customers. So how should Dongguan companies do a good job in brand promotion? How much does brand promotion cost? Today editor Feng Chao will share it with you.

How do Dongguan companies promote their brands?

For enterprises, the best method is that as soon as customers search for a product keyword, it will appear on the homepage. This is better. Also, no matter how users search (different keywords, long-tail words, etc.), our product brand will appear on the homepage. In this way, customers will have a certain degree of recognition. (Bidding also counts). So how do we get our product brand on the homepage? This requires us to promote it. Below, editor Feng Chao introduces several effective promotion methods.

1. Question and answer promotion

For example, Feng Chao, who works in website optimization, will ask questions such as who is good at website optimization and how to do it, etc. In fact, it’s the same principle that people who make products ask questions such as where is the cheapest and what is the best quality, etc. By doing this, when answering, you are actually answering from the perspective of a third party. Generally, Baidu Q&A, Tianya Q&A, and Zhihu are more effective. You can also try 360 and Sogou Q&A occasionally.

2. Blog promotion

This is a very good choice. We can do it, and the ranking is quite good. We can register an extra account and add the keywords we want to use in the personal information column. Post updates every day, and after a while the words you want to create will appear on the homepage. (Some people do not have their own website and use this method) Recommended sites: Sina Blog, NetEase Blog, Sohu Blog, Tianya Blog, Zhihu Column, Qibo.com, and Douban.

3. Classified information, B2B platform

This is a must for traditional manufacturing companies. Many people search here and then consult to place orders. Moreover, the rankings of this type of website are quite high. If you use all the keywords in your industry and rank them, the homepage will basically be your brand. This can also be considered as "screen domination"!

4. Library promotion

This requires a certain amount of capital for the enterprise. Now the minimum amount for Baidu business accounts is 10,000 yuan. However, if the number of documents in the library is large, the effect is indeed quite good. For example, if you successfully pass 1,000 articles, and only one person reads one article every day, you will have 1,000 page views a day; by the way, you can also do Docin Library and Doc88.

5. Self-media promotion

At present, the hottest and most popular one is self-media. Due to its large traffic, high weight and good ranking, it is deeply loved by enterprises. However, because many companies do not have specialized talents, they often do not know how to write articles and do not make the titles long-tail, so the effect is often poor. You can just apply for an account yourself or buy it on Taobao. At present, some good self-media platforms include: Baidu Baike, Sohu, UC, Toutiao, etc.

How much does brand promotion cost?

If a company wants to carry out brand promotion, expenses are inevitable. So how much does it cost?

• 1. Bidding promotion:

Everyone will see that for generally popular keywords, the first three or four positions on the homepage will have the word "Advertisement". This is bidding promotion. There are several ways of bidding promotion: such as Baidu bidding, Sogou bidding, and 360 bidding. This model is to pay money and deduct fees through clicks.

This method is more "expensive". If you choose the wrong keywords, it will result in "only clicks (charges) but no transactions (no profit)". In this case, your brand promotion will inevitably cost you money.

2. Free Baidu promotion (once and for all)

This kind of free Baidu promotion is actually us doing the promotion ourselves. For some small and medium-sized enterprises or individuals, we may not have enough money to do "Baidu bidding". At this time, we can do this free "Baidu promotion".

Summary: The editor has already talked about how to do brand promotion (free of charge), you can take a look. You may ask, what should we do if we don’t have time and don’t know how to do promotion? Let me emphasize here that if you don’t know anything, you can directly outsource this kind of business to us and let our professional Baidu promotion personnel do it.