What are the main daily tasks of bidding? How can we promote it well?

What are the main daily tasks of bidding? How can we promote it well?

1. Make a data report for the previous day, check the data, and send the appointment keywords to relevant optimization personnel. 2. Start the first price adjustment after powering on. (Key points: hospital, surgery, treatment, price, cost, technology. Secondary points: symptoms, cause). 3. Analyze the high-consumption keywords from the previous day and organize them (quality, matching method, ranking, corresponding creativity, landing page, promotion unit status). 4. At the same time, you can send a list of high-consumption keywords to optimization. 5. Start the first price adjustment and optimize the creative ideas: 1. Low quality, high consumption; 2. Price adjustment; Keywords that cannot be adjusted (key optimization). 6. Optimize creativity for responsible plans, one, two or three plans a day. 7. No word, search word report. 8. Check the ranking and morning consumption (keywords with high consumption, matching methods, rankings, and creativity) 9. Organize the account (mainly to check whether the corresponding keywords are ranked, how the advertising creativity is, and take time once a week to add keywords (Sunday). 10. Organize the Baidu account, continue to optimize the creativity, and add new words and negative words. (Search term report, <display volume<) 11. Write bidding articles and modify the original bidding articles. 12. Analyze the data report of the day. 13. Check the consumption of the day and analyze the data (keywords with high consumption, matching methods, rankings, and creativity).

Other answers: [1]. 1. Log in to your bidding account, check the basic data report, and compare it with previous data to see if there are any abnormalities in consumption. 2. Check the account for abnormal clicks, including too many repeated visitors and irrelevant search terms, and block them. 3. Query and adjust the ranking of key keywords. Adjusting the ranking is one of the important tasks of SEM. It mainly involves real-time query. Make a good plan for the ranking and adjust it according to the plan. 4. Check whether there are any abnormalities on the website to avoid unnecessary trouble and losses caused by the landing page. 5. Perform data analysis, analyze the sales (consultations), sales, ROI, landing page conversions, keyword conversions, and bounce rates generated by the account one by one, find out the unsatisfactory areas, and continue to improve. 6. Optimize for high-consumption words. Optimize quality, adjust matching methods, rankings, creatives and landing pages, and other optimization work. 7. Creative optimization. When checking the creative report, pay special attention to those with high impressions and low click-through rates to see if the landing page needs to be modified. 8. For overall account optimization, you can first make an optimization plan and implement it one by one to achieve the goal of overall improvement. The goal is mainly achieved by controlling rankings, optimizing creativity, and improving the quality of landing pages. 9. Recharge, learn and communicate. Working in isolation often does not produce good results. After completing daily work tasks, you should take the initiative to learn and recharge yourself, communicate better with your peers, and improve your own abilities. 10. The focus is on data analysis, not account optimization based on data analysis.

1. Should multiple visits from the same IP on Baidu's mobile bidding be blocked?
1. When you use a mobile phone to access the Internet, the IP address you use each time is floating. 2. The IP addresses used by China Mobile and China Unicom numbers for Internet access are different. For example, if two people are in the same room and are surfing the Internet at the same time, with one China Mobile number and one China Unicom number, the two IP addresses will be different. 3. The same operator and the same base station...
2. How to calculate the search promotion income in Baidu Alliance?
The initial share ratio for search promotion cooperation is 30%. The share ratio will be increased based on factors such as the form of cooperation between you and the alliance, the scale and quality of traffic, and the duration of cooperation, up to a maximum of 50%. For more questions, please go to the promotion client help channel: http://yi…………
3. Tips for new bidding accounts When a new bidding account is encountered, it is more and more difficult. There are often some operational problems. Although the problem is not big, it is also very difficult for novices to solve it. As an experienced bidding driver, I will tell you about bidding for a new account: "This is not a problem......
4. How to solve the problem of low number of consultations for bidding promotions?
Many people may encounter such a problem when doing SEM bidding promotion, that is, the account clearly has clicks and impressions, but there is no consultation volume. A low consultation conversion rate means high conversation costs and a low input-output ratio. I believe there are many…………


5. What is the calculation formula for the average ranking of SEM accounts?
I believe that there are many SEM optimizers who look at the average ranking of keywords, because this is the most intuitive way to optimize keyword rankings. However, this is only limited to operations in small and medium-sized enterprise accounts, or projects with daily consumption below 10,000 yuan. If the daily consumption reaches 100,000 or more, there are …………
6. How to position your own ranking against your competitors' rankings. Baidu bidding promotion is advertising. Through fast and simple operations, it has brought commercial advertising competition to a new level. Because now it does not require very high costs, you can improve the ranking of your ads by simply raising the price...

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