How to operate Toutiao account? After reading this, you will be a master!

Unlike WeChat public accounts that rely solely on subscribing users and social relationship chains in the circle of friends to distribute content , the biggest feature of Toutiao accounts is the use of intelligent algorithms to recommend content. The so-called intelligent algorithm recommendation is to recommend the right content to the right people. The platform itself is equivalent to a machine for precise content distribution.

When we have natural resources in our hands, “how to operate ” becomes a headache.

Let’s first look at the 8 factors that influence the recommendation of headlines given by Toutiao:

1. Click-through rate and completion rate: The more people click on the title and finish reading the article, the higher the recommendation.

2. Clear classification: The article has clear points of interest.

3. The title of the article should be consistent: the content should be relevant to the title, and there should be no random clickbait title .

4. Content quality: High-quality content is the basis of recommendation.

5. Clear account positioning: Accounts that write random and broad articles are less likely to be recommended.

6. Number of subscriptions and interactions: The more readers you have and the more active they are, the more recommendations you will get.

7. Off-site popularity: Topics that attract a lot of attention on the Internet are more likely to be recommended.

8. Posting frequency: It is important to post frequently and stay active.

Based on these 8 factors, let’s see how to increase the output rate of explosive articles.

• Graphics

To improve the data of graphic content, while meeting the basic conditions of originality and clear opinions and attitudes, you can combine it with hot words, phrases and events in the title, introduction or ending part.

• Short Video

position! position! position! Find a way to occupy a niche in a vertical field. For example, the reason why "Office Ono" stands out is not because of the exquisiteness of the food, but because of the unique characters and creativity. No one had done similar content before her, so it was naturally very eye-catching.

The emergence of Weitao is like having a Weibo built into Toutiao. Compared with Toutiao articles, Weitou articles give users a stronger sense of the author.

Some time ago, there was a joke on the Internet, "A star who is not commented on by the chef is not a good star." The chef here is Li Qibin, an operator of Toutiao. Because his comments can be found under every Weibo headline of a female celebrity or model, many netizens spontaneously launched a "Capture the Chef Movement." Li Qibin was therefore awarded the title of "No. 1 Headline" and his number of followers increased to 810,000, which is pretty impressive.

Of course, in addition to showing your presence in the comment section, you can also post more interesting and attitude-emphasizing Weibo Toutiao content on your own Weibo Toutiao.

The biggest problem with Toutiao is that QR codes cannot appear in tweets.

The biggest problem of users is to watch good content but ignore it.

To solve both problems at the same time, we can use text to direct attention. Add a sentence at the end of the article: "If you like it, please click to follow ×××." This is similar to the reminder for users to pay attention at the end of a WeChat public account. It doesn’t work if you transplant it to a Toutiao account using a QR code, but you can always use text.

(This is to divert traffic from Toutiao to the official account, and the effect of explosive diversion is good. You can also attract attention to your own Toutiao account)

"Falling in love" with fans is a daily routine for operators. If you don't tease them for a while, just wait to lose them! Therefore, after attracting fans’ attention, it is necessary to improve the Toutiao account index through fan interaction, thereby increasing the recommendation volume of the content, and then attracting new fans to form a virtuous circle.

• Be sure to reply to comments in a timely manner, so that users can see that you care and Toutiao can see your interaction.
• Carry out some small activities at appropriate times. For example, the operation partner promoted an article on Toutiao titled "What magical apps make you feel that mobile phones can be used in this way?" ”, at the end of the article, everyone was called on to leave a message “I love the operation guy” to receive the right to use an App Store account, so that they can download interesting apps. It received 190 messages.

Wukong Q&A is a bit like Weitao. Q&A can enhance the author's presence, and once the answer is recommended, the forwarding effect is very good. Moreover, judging from the recent news that Wukong Q&A spent a lot of money to poach big Vs from Zhihu, Toutiao is currently investing heavily in cultivating its own big Vs, which is a good opportunity.

• When doing Q&A, you should choose an area that you are good at and select some popular questions to answer, which can attract both the questioner and the onlookers.

• If you really don’t have an area that you are good at, you can learn to... ask and answer your own questions. Open a small account, raise a few interesting and hot issues, and then reply to them yourself.