Understanding of the concept of seo, how to understand seo?

Understanding of the concept of seo, how to understand seo? I personally think that like WeChat, search engines have a fixed user group. Where there are people and traffic, there are business opportunities or profits. The concept of SEO is search engine optimization, and its purpose is to obtain accurate users and traffic in search engines. From a deeper perspective, using SEO to achieve natural ranking and conversion of goods or services is also one of the mainstream marketing channels.

Understanding of the concept of seo, how to understand seo?

1: Understand the concept and detailed definition of SEO.
(Search Engine Optimization), from the literal concept point of view, it can be translated into Chinese as search engine optimization. Search engine optimization is a method of using search engine's search rules to improve the ranking of the target website in the relevant search engine. When someone searches for a certain keyword through a search engine, the means or way to display your related web pages at the top of the search engine results is called SEO.

2: The current status of domestic SEO.
Domestic SEO mainly focuses on Baidu search engine to optimize the ranking of website keywords. However, with the passage of time and the continuous emergence of new products, SEO has also been gradually applied to new fields and new websites. The current status of domestic SEO can be divided into three major areas:

1: Baidu SEO optimization. This is mainly for Baidu search engine to do ranking promotion of website related web pages. Because Baidu search engine has been more active in recent years, and the search engine algorithm has also been greatly improved, so Baidu SEO is very different from SEO of other search engines. In the previous Baidu SEO, as long as the meta tags on the site are arranged, the website content is updated, the keyword density is arranged, and the external links are released, a good website ranking can be achieved. However, this simple algorithm has been maliciously manipulated by many websites and companies, which affected the ranking of normal web pages. Therefore, Baidu has launched a series of new algorithms to combat cheating websites. Therefore, the most difficult thing to do in the current domestic SEO market is Baidu SEO.

2: Taobao SEO. Taobao's strong development in recent years has left many e-commerce platforms far behind, so Taobao's on-site optimization, also known as "Taobao SEO", has become an industry trend. Many Taobao shop owners use various means to improve the ranking of their store products on the Taobao homepage to acquire more customers. However, the biggest difference between Taobao SEO and traditional search engines is that Taobao search belongs to on-site search, which is a form of database retrieval, and the search results can have different rankings based on different conditions selected by visitors, which increases the difficulty of Taobao SEO. However, Taobao search is a form of database retrieval after all, so rankings can be quickly obtained by constantly updating products, titles, relevance and other settings.

3: Other search engines SEO. This refers to the keyword ranking optimization of domestic search engines other than Baidu. The other domestic search engines that are currently attracting more attention include: Google Hong Kong, Yahoo, Sogou, Soso, 360 Comprehensive Search, Yunyun Search, Cloud Search, Pangu Search, etc. The ranking optimization of these search engines is much easier to do than Baidu. Generally speaking, as long as you do a good job of updating the website content and frequently add some external links to the website, you will soon see a good ranking.

Understanding of the concept of seo, how to understand seo?

3: Summary of the development stages of the mainstream search engine Baidu SEO.

Baidu SEO development can be summarized as going through three stages:

The first stage is the meta optimization period. This stage is the easiest to optimize website keyword rankings, but at this time there are very few people doing website optimization, and the number of web pages is not that large. Baidu search is still in the database retrieval stage, and the ranking of search results is only based on relevance, without considering other factors. Therefore, as long as your website meta related tags are extremely relevant to the content searched by the searcher, your web page will be displayed at the top of Baidu search results.

The second stage is the content external link quantification period. This stage started around 2008, when a large number of Chinese websites began to appear on the Internet, and many webmasters began to try to obtain traffic from Baidu's keyword rankings. At that time, Baidu's algorithm was not perfect. In addition to referring to relevance, Baidu search results also refer to the overall quality of the website and the number of external links pointing to the web page. It was for this reason that many webmasters began to quantify their website content and external links, and thus the SEO golden rule of "website content is king, external links are emperor" was born. This period lasted for several years, and more and more SEO practitioners optimized the website content through keyword density layout and hyperlinks. It was not until 2012 that Baidu discovered that this method created too many junk websites, so the algorithm had to be updated, and this came to an end.

The third stage is the user experience period. This stage is the stage we are currently in. In this stage, Baidu ranking no longer gives website weight based on the number of hyperlinks. On the contrary, hyperlinks often become an important basis for Baidu to downgrade a website. In this stage, Baidu pays attention to the user experience of a website. Whether your website is really the website that customers need and whether it really has the content that customers query has become an important basis for Baidu to evaluate a website. At this stage, Baidu is smart enough to track users' browsing history through cookies to see whether your website is really a website that customers like. Therefore, it is redundant for us to create hyperlinks at this stage. Webmasters should focus on improving the internal experience of the website and make the website truly what users need.