Taiyuan quickly ranks and dominates the screen, and a detailed explanation of the B2B website ranking and dominance operation case!

Using independent websites for keyword ranking (SEO) is a form of online marketing. If we want to further expose our products, services or brand words, a single channel is not enough, and we also need other channels such as B2B shops, QQ space, Baidu Maps, etc. The effect is more obvious when multiple channels occupy the ranking. Using B2B stores to achieve the effect of dominating the rankings is by taking advantage of the high weight and high traffic of the platform itself, plus the relevance settings within the site and high-quality friendly links. The specific operations are detailed below.

Taiyuan quickly ranks and dominates the screen, and a detailed explanation of the B2B website ranking and dominance operation case!

Taking "community facial recognition access control" as an example, the final ranking effect is very strong. According to the results of the query on 2020.2.1, the rankings on the Baidu homepage are first, fourth, sixth, seventh, eighth, ninth and tenth. The platforms include World Factory Network, China Building Materials Network, HC360, Yellow Pages 88 and Simon International.

As shown in the figure:
B2B store ranking operation detailed explanation and result display

The above are only some of the keyword rankings. There are also other industry-related words. We can find that the ranking effect of regional keywords is still significant.

1. Determine your industry and corresponding keywords.

Before we use B2B stores for ranking, we need to determine the regional keywords that need to be operated based on your industry, that is, to determine the goals. It is important to note that you should determine highly relevant keywords based on your main business. As an iron art manufacturer, their product range is very wide, including iron art gates, iron art railings, iron art stairs, etc. We should pay attention to using the most advantageous product for keyword ranking, and must not try to rank all of them in the early stages. If you want to rank all of these products, the end result will be that none of the products will rank well. The key is to concentrate all efforts on the main products and expand related keywords based on the main products.

2. Choose a B2B platform with higher traffic and in line with industry attributes.

A platform with higher traffic means higher weight, which also means that ranking will be easier. On the other hand, you also need to choose a platform that is related to the attributes of your industry, that is, a platform that has your industry category available for publishing. As for iron art products, there are comprehensive B2B platforms such as Alibaba, HC360, and China Suppliers, as well as industry-specific platforms such as China Iron Art Network and China Metal Manufacturing Network. We still choose the appropriate platform based on the main product category.

3. Register and make relevant settings within the site.

We have selected keywords and the B2B platform for publishing products. The next step is to register and make relevant layouts on the site based on the main products. Registration is relatively simple. All you need is a mobile phone number and a business license. In terms of relevance settings, you mainly focus on the title, company profile, product classification and homepage recommendations. Use exact matching or word segmentation matching to place the main product keywords in the search results, and try to make them as strongly relevant as possible. In addition, the main keywords also have different levels of importance, and more important keywords should be placed in important places.

4. Release the product and maintain it.

After completing the above three steps, start the product release and maintenance work on the site. The keywords of the products published are expanded from the main products. In terms of content, it is recommended to combine text and pictures. The articles should be relatively long and divided into multiple sections. One product article can be published on multiple platforms at the same time. The recommended frequency is more than one article per day. Remember to refresh and repost the products in the background every day. Many B2B platforms have programs to control the quality of your content, and we require it to be at the highest level. Taking Huicong.com as an example, the highest content level is 5 stars. When we edit product content in the background, we must achieve 5 stars, which is also very good for the ranking within the site.

5. The approximate time to achieve the dominance ranking.

Based on the experience that has been implemented, by following the above steps, you can achieve good ranking results in about 45 days.

Other points to note: If conditions permit, you need to build external links for the established B2B shop. A more practical and high-quality method is to build friendly links in related industries. Note that the first 45 days are a critical period. Product articles on the site need to be sent continuously and the frequency of article updates should be stable. Different platforms grant different permissions to free shops. You need to become familiar with each platform in daily operations and gradually eliminate the weak and promote the weak. Appropriately choose some platforms to be paid members, which will give you more permissions and higher rankings.

The weight of the B2B platform itself is high. We set up our own shop within it, usually in the form of a second-level domain name or a second-level directory. We can directly inherit the weight of the main domain name, so it will be easier to rank keywords. Hitchhiking is faster than taking one step at a time.