A marketing platform created for corporate merchants on the Douyin platform, it helps merchants establish user connections, carry marketing demands, and build a popular brand image by producing high-quality videos. The corporate Blue V not only reflects the official certification logo. Compared with the Weibo Blue V, it is different from personal certification and institutional certification. As a symbol of a merchant enterprise, it completes marketing construction through the release of content and Douyin showcases, video e-commerce, landing pages, coupons and other marketing combinations. Moreover, the certification fee, or the so-called franchising fee for companies, is much lower than traditional film and television advertising or several major mass consumer apps. Therefore, I personally believe that a certified Douyin Blue V corporate account is a necessity for most businesses and enterprises. It is learned from the "2019 Douyin Enterprise Blue V White Paper" that as of May 2019, Douyin Enterprise Blue V has covered 28 first-level industry categories and 267 second-level industry categories, and the number of accounts established has increased 44.6 times compared to when it was first released in June last year. So what is the value of Douyin Blue V that is so attractive to merchants? Let’s first look at what merchants can have from the home page: The merchant page can actually be understood as the page after opening Meituan and clicking on the merchant’s homepage. All these functions can be obtained for free after certifying the Douyin Blue V enterprise account. Douyin Blue V Enterprise Account is a very cost-effective service product for businesses. So I personally think that Douyin's Blue V certification is a phenomenal product just like Dianping and Meituan when they came out. However, compared with Volkswagen and Meituan, which focus on food, drink, and entertainment, Douyin Enterprise Account has a wider range of industry applications. This also gives promoters who do Douyin Blue V promotion more room for development. I believe that the number of Blue V numbers will continue to grow in 2019. However, a suggestion for those who are promoting Douyin Blue V certification is that they can conduct further research on Douyin operation teaching. Enterprises often lack an operational idea, that is, how to operate and promote after certification. Because short videos are developing rapidly in the direction of e-commerce, the general heads of businesses and enterprises still have a relatively superficial understanding of content marketing, and it is very likely that there will be demand in this area in the future. |
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