What does average visit depth mean? How to calculate average visit depth?

For bidders, they will encounter many unfamiliar words (such as PV, UV, etc.). Dongguan Feng Chao has talked about them in the previous articles. What I want to share with you today is what does average visit depth mean? How to calculate average visit depth?

What does average visit depth mean? How to calculate average visit depth?

Average visit depth refers to the average number of pages a user browses while browsing a website. Website visit depth refers to the number of pages a user browses during one visit to a website. Abbreviated as DV.

The depth of user visits to a website can be understood as the average number of pages visited on the website (average visit depth), which is the ratio of PV to UV. The larger the ratio, the better the user experience and the higher the stickiness of the website.

Ways to increase average visit depth:

1. The website should have a reasonable format and layout. A website with a simple and clear structure will make users feel refreshed and naturally willing to stay on the website for a longer period of time.

2. The content of the website. In general, good website content will keep users staying longer.

3. Reasonable navigation and appropriate internal link anchor text. Navigation allows users to easily return to other desired pages from any page, but navigation must not blindly pursue aesthetics and use flash or other content that is difficult for search engines to recognize. It is fine as long as it is practical. Generally, you can directly use text navigation, which is concise and clear. In addition, the same is true for internal links. They effectively enhance the cohesion of the website, allowing search engines and users to easily crawl useful information from any other page of the website.

What does average visit depth mean? How to calculate average visit depth?

Visit depth = page views / number of visits

Website visit depth is the number of pages a user browses on your website during one visit. If a user browses more pages of your website at one time, it can basically be concluded that your website has something that interests him. The depth of user visits to a website can be understood by data as the average number of pages visited on the website, which is the ratio of PV to UV. The larger the ratio, the better the user experience and the higher the stickiness of the website.

The above is what average visit depth means? How to calculate average visit depth? In fact, if you want to increase the depth of access, you must do a good job of relevance.