How to set up promotion units in Baidu bidding? How to carry out bidding promotion?

A: The promotion unit of Baidu bidding connects the promotion plan upwards and the keywords and creativity downwards. It can be seen that the promotion unit plays an important role in connecting the upper and lower levels.

B: At the promotion unit level, we can set promotion unit bids and negative keywords. Compared with promotion plans, there are fewer setting points, but in fact, promotion units are more complex groups.

C: In how to set up a promotion plan: the recommended number of promotion plans is 7-17, and the number of promotion units and the word class of the keywords are used to determine it.

D: What we need to emphasize again here is that the division of promotion plans and promotion units is actually to create a clear and orderly Baidu bidding account so that it can be managed efficiently and quickly. So whether a promotion plan has one promotion unit or a hundred, it must be set up based on the actual situation. We once compared the promotion plan to a "director", so the promotion unit is obviously the "manager".

There are two main reasons for setting up a "manager position":
1. Keywords of the same type
Assuming our promotion plan is "SEM training", the initial promotion units should be of the following types:
1. Common words for SEM training
Such as: SEM training, training SEM, de-training SEM, etc.
2. SEM training institution word
Such as: SEM training intermediary, SEM training institution, SEM training network, etc.
3. SEM training consultation words
Such as: SEM training consulting, SEM training online consulting, SEM training experts, etc.
4. SEM training cost words
Such as: SEM training fees, SEM training tuition fees, SEM online training tuition fees, etc. Practical SEM promotion plan planning, 7 tips to get it done!
5. SEM online training network and ranking words
Such as: SEM training ranking, etc.
6. SEM training conditional words
Such as: SEM training conditions, SEM training requirements, conditions for SEM training, etc.
7. Other words for SEM training
Such as: SEM training materials, SEM training forum...
...

If we divide the promotion units into 7 units in the above way, you will find that there are too many keywords in each promotion unit (hundreds or thousands), it is difficult to unify the bid, and the quality is generally low.
So we need to further divide the promotion units, such as:
SEM training institution word
Such as: SEM training intermediary, SEM training institution, SEM training network, etc.
The breakdown is:
1. SEM training intermediaries include: SEM training intermediaries, training SEM intermediaries, etc.
2. SEM training institutions include: SEM training institutions training SEM institutions, etc.
3. SEM training companies include: SEM training companies, training SEM companies, etc.
4. SEM training network includes: SEM training network, training SEM network, etc.
5. Comprehensive terms for SEM training institutions include: SEM training network institutions, SEM training network companies, etc. 100 SEM tutorials essential for learning bidding (essence version)
6. Question words about SEM training institutions include: which SEM training institution is good, which SEM training institution is good, etc.
...
Note: Therefore, the promotion unit is a further subdivision of the promotion plan. The promotion plan is a cluster of thousands of similar keywords, while the promotion unit is a cluster of several to dozens of similar keywords.