What is the daily work of an information flow optimizer and what is the job content of an information flow advertising optimizer?

The job of an advertising optimizer is mainly to place advertisements on online media, bring high-quality traffic and conversions to advertisers, and expand the advertiser's brand influence. Advertisers' advertising is generally divided into regular advertising and event-period advertising. For example, the e-commerce industry has several big promotions such as Double Eleven and 618, the cram school industry has summer and winter vacations, the peak recruitment season is March to April and graduation season, and the tourism industry has statutory holidays.

The optimizer's daily operations are relatively stable, and the competitors will also be relatively stable. But when the activity period comes, each company will take action and the optimizer’s work will increase a lot.

What is the daily work of an information flow optimizer and what is the job content of an information flow advertising optimizer?

usually

1. Understand customer needs: Communicate with customers to learn about their recent investment priorities, budgets, and ROI goals, etc. When you have nothing to do, try to communicate with customers as much as possible about the delivery.

2. Building the account structure. The account structure is the basis for advertising delivery. Only when the advertising materials are placed according to a certain structure can the delivery system recognize them. This is more suitable for newly opened accounts or customers with new business launches.

3. Online delivery and suspension of daily materials

4. Monitor data, analyze and adjust through background data changes. The traffic flow of information flow fluctuates greatly, so you need to check the account status frequently. If the budget is too low and the ads are not delivered, or the click price is too high, you need to adjust the bid quickly.

5. Daily and Weekly Reports, etc.

Activity period

1. The event strategy, budget and materials during the event period will be much more than usual. An overall delivery strategy is needed, which should be formulated according to the customer's event progress and implemented after the customer confirms it.

2. Material loading and unloading during activities

3. Account monitoring during the event. At this time, everyone is scrambling to increase the volume, so you need to pay attention at all times. Normally, you only need to check it three to four times a day, but at this time, you need to check it for at least half an hour, and some people even need to work overtime to keep an eye on the account.

4. Summary and reporting after the activity period

Other aspects:

Due to the continuous changes in media channel products, information flow optimizers need to continue to learn

1. Learn about the client’s business and understand the structure of the client’s website and product structure. This way, the account can be more easily managed and optimized.

2. Continue to learn about media products and give customers some advice. Optimizers have certificates issued by the media. Although this is not required by the state, it is very valuable in actual work. It is worth taking the exam, and it is also an improvement in your work.

3. Business management, customer recharge, budget management, etc.

The above is the knowledge I shared with you about this aspect. Of course, what is said in the article is mainly for the needs of large and medium-sized customers with large budgets. If it is a small customer, it will be much simpler. The customer has a small budget and fewer materials, so naturally the work content will be much simpler.