Case study: Steps to set up a Kuaishou information flow advertising account

The delivery operations of information flow platforms are actually similar, except for the different carriers. Kuaishou and Douyin use short videos as carriers, while Baidu Information Flow Guangdiantong and others use pictures and texts as carriers. The delivery of Kuaishou’s information flow has some similarities with Guangdiantong. Let’s take a look at its construction.

Kuaishou information flow plan level

First, the new plan

Choose to collect sales leads;

Set it up yourself;

Fill in your maximum tolerance value;

Kuaishou information flow unit level

Unit-level ad group name: custom name;

Fill out your own landing page;

Generally, choose the discovery page information flow; in the target population, custom population: generally unlimited; Kuaishou information: set the area you want to promote;

Age: Set the age corresponding to your business based on the industry; Gender: Generally no limit

Kuaishou information flow unit level

Equipment price, business interests, network environment, fans of influencers, and users of interest videos: generally no limit;

Budget and schedule, daily budget: generally set a maximum tolerance value, or the allocation value you want to give to this unit;

Kuaishou information flow unit level

Both normal delivery and smooth delivery are possible, and smooth delivery means delivery at a uniform speed;

Scheduling: Generally starts from the current day and is long-term;

General customization;

Kuaishou information flow unit level

General intelligent optimization;

Generally converted by form;

Pay-per-click;

First try to test at 70%-80% of the large search cost, and then optimize;

Creative Level

Call to action button: Below the short video, usually choose free consultation;

Slogan: creative title;

Video: Select account material or upload locally;

Cover and stickers: It is recommended to choose a beautiful picture as the cover, and stickers are optional;

Give yourself a name that is easy to distinguish;

Third-party click monitoring chain: generally not added.
At this point, the Kuaishou information flow account has been set up. The focus is on creative materials (short videos) and landing pages.
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