Home decoration rankings in July 2016: Tubatu ranked 1st, Qijiawang ranked 3rd!

According to data from AppBase, the largest and most authoritative app in the world, Tubatu, Qijiawang and Woniu decoration apps have been shortlisted in the first echelon of the home decoration industry. The top 10 rankings of home improvement apps in terms of comprehensive competitiveness in July 2016 are as follows:

# App @ Company (Upload Source/Developer)

1 Tubatu @ Shenzhen Binxun Technology Co., Ltd.

2 New house decoration @ Shenzhen Binxun Technology Co., Ltd.

3 Qijia.com @ Shanghai Qijia.com Information Technology Co., Ltd.

4 Decoration Manager @ Shenzhen Binxun Technology Co., Ltd.

5 Woniu Decoration @ Shanghai Lingduo Information Technology Co., Ltd.

6 Zhaidou Home Furnishing @ Shenzhen Yage Technology Co., Ltd.

7 Meijiabang@ Xiamen Huidatian Information Technology Co., Ltd.

8 The most beautiful decoration @ Shanghai Qijiawang Information Technology Co., Ltd.

9 Huizhuang@Chengdu Happy Home Network Technology Co., Ltd.

10 Decoration Gallery @ Shenzhen Binxun Technology Co., Ltd.

AppBase's ranking of the top 11-100 home improvement apps in terms of comprehensive competitiveness in July is as follows:

11 Cool Home Decoration

12 Everyone decorates

13 Fangtianxia Decoration

14 Decorate together

15 Decoration Experience Hall

16 Home Feng Shui

17 Valley Home Creative Home

18 Decoration Help

19 Liv Home

20 Feng Shui for Decoration

21 Decoration Guide

22 Home Improvement

23 Melaleuca

24 Decoration Artifacts

25 Yuyue Home

26 Decoration Baogongchangduan

27 Mint Home

28 3 Space to find decoration

29 Decoration Company Directory

30 Beehive Decoration

31 IKEA Home Catalogue

32 Show my home decoration

33 Home Home

34 Didi Decoration

35 Smart Home

36 99 Home

37 Decoration Design

38 Decoration Assistant

39 Renovation Reviews

40 Smart Home EX

41 Furniture Search

42 Renovation materials discount

43 Decoration treasure

44 Painting and decoration

45 Furniture Mall

46 Villa Decoration Gallery

47 Decoration Circle

48 Furniture Home V2.0.3

49 Pocket Home

50 Office Decoration Gallery

51 No.1 Home Furnishing Network

52 Home Super Watch

53 MyE Home

54 Home Furnishings

55 Love each other home

56 Shell Home Decoration

57 e Renovation

58 Decoration Gallery Professional Edition V1.0.0

59 Club Decoration Gallery

60 Redwood Classical Furniture V4.0

61 Xiaoma Home Decoration

62 Decoration Case Professional Edition

63 Decoration Design Professional Edition

64 Home Guest

65 Home Advisor

66 Housing repair

67 Overall Home Improvement V2.0.3

68 Home Decoration Design

69 Decoration Master

70 Wow Master Decoration

71 Fang Ruyi Foreman Gang

72 Jinshen Home

73 Bathroom decoration waterproofing

74 Decoration Design Network

75 Villa decoration

76 Zhuqu Home

77 Decoration Circle Business Edition

78 The most beautiful decoration pro version

79 Neighboring Foreman

80 ILight Home

81 Custom Furniture

82 Home Furnishing Optimization Network

83 Smart Home Industry Platform V2.0.2

84 My Smart Home

85 Green Apple Home

86 Decoration Broker

87 Hongniu Home

88 Home Decoration Network Platform

89 Furniture and Building Materials Mall

90 Rent and Renovate

91 Ding Ding Foreman-Foreman Terminal

92 Smart Home

93 Groundhog Decoration

94 e Repairman Long Version

95 Xingtian Home

96 Jianning Home

97 Mumu Home Decoration

98 Wenzhou Home Network

99 Changzhi Furniture Network

100 Tang Liang Foreman Edition

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The above only lists the comprehensive data of the Top Apps in the AppBase Power Quadrant. For more detailed ranking data on users, channels, influence and App quality, please consult us for cooperation.

AppBase Synergy Quadrant

The AppBase Synergy Quadrant classifies and analyzes the two important attributes of mobile app market operation and product development based on 14 dimensions, and provides a simplified decision-making method for improving the App's market, operation, product, and R&D (App Synergy Factors Decision Tools), so as to accurately identify the problems in the development strategy issues that are most confusing to App developers, and use objective decision-making basis to evaluate the comprehensive strength of an App relative to similar apps in its vertical field, and even the competitive situation relative to any App, formulate a balanced development strategy for product development and market operation, and use it to judge the overall impact of input-output effects, return on investment and other static comparisons and changing trends, and ultimately establish long-term and sustainable strength. At the same time, it provides industry professionals and investors with a basis for judging the comprehensive synergistic development potential of Apps.

Testin AppBase has the world's largest comprehensive benchmark database for App market, operations, products, and R&D. Testin's customers, partners, and invited industry experts and investors can anonymously obtain the App strength report (Testin AppBase Synergy Report) for specific objects generated by the AppBase database.

- Developers , understand the competitive landscape and development trends

– Expert & Media , Whole Picture

- VC investors can objectively and transparently obtain App data (Neutral & visible information) and discover excellent applications early (Detect genius App)

App developers, especially with the support of capital, often spare no expense in online promotion, advertising, offline promotion , events, and even unscrupulous means such as cheating . However, the acquired users must go through the product experience to be effectively converted and retained. Once a product has problems or negative reviews, instead of actively improving the product and enhancing the experience, they try every means to delete posts and negative reviews, which is like suppressing one problem but creating another. If product development does not pay enough attention, no matter how much money you spend or how many internet trolls you hire, you will never be able to completely control the users. As long as your App is not the only monopoly service or resource in the market, there will definitely be other Apps with similar functions and services, and users will flock to them without hesitation.

Apps are essentially subject to two independent but mutually influential constant variables: "product" and "market". As shown in the figure, the effect of professional technical investment in mobile App products and development is taken as the x-axis, and the effect of investment in market and operation is taken as the y-axis, forming a two-dimensional quadrant. The coordinate axes are divided into scales according to a 5-point system, with 3 points of 60% as the center line, divided into an unbalanced "田" shape, and the scales of the x-axis and y-axis are summarized in numbers to show the comprehensive strength of each App in each dimension under the same time and conditions.

Leader (Synergy) : Apps that have achieved a 60% relative advantage in both market operations and product development are classified as leaders (Synergy), such as [App ①] in the figure above. Leaders need to maintain their competitive advantage while keeping a close eye on competitors that are also in the leader quadrant (such as App ⑤ in the figure above) and respond to challenges at all times. On the other hand, once market drivers and product drivers make efforts in areas where they are insufficient, they will also pose a competitive threat to apps in the leader quadrant.

Market Driver : Apps with a 60% advantage in market operation performance but less than 60% in product development are classified as market drivers, such as [App ②] in the figure above. Market drivers already have the market operation advantages of the leader quadrant, but whether this can be sustained depends on whether product development can be effectively improved.

Product Strengthener : Apps whose market operation effect is less than 60% but whose product development shows a 60% advantage are classified as product strengtheners, such as [App ③] in the above figure. Product enhancers are relatively more focused on products and development, and pay attention to user experience. As long as funds and resources can be coordinated and investment in market operations is increased, they will have the opportunity to enter the leader quadrant.

Entrants : Apps with less than 60% of market operations and product development are classified as entrants, such as [App ③] in the figure below. Entrants do not have advantages in market operations and product development, but if they can form vertical differentiation in a niche field, achieve a single breakthrough, and subvert the existing market structure, they will have great opportunities, and this is what venture capitalists and VCs are more concerned about.

Adjusting development strategies through AppBase Synergy Factors

The data of 14 dimensions of Testin AppBase are obtained through the data accumulation of the Testin platform and public channels. The work done by App developers in various dimensions will have an impact on the external performance of market operations and product development, which will affect the data of AppBase . Testin Lab performs equal condition calculations based on the data of all applications in the AppBase library to obtain the relative AppBase value of each App .

The app samples of Testin's AppBase are taken from Android and iOS versions released in the open market. Becoming a corporate customer of Testin and obtaining related services will not directly change the various indicators of AppBase. However, with the help of Testin's developer services, developers can promptly identify problems, improve quality, and iterate, which may affect the various coefficients of AppBase, especially the technical indicators related to product development.

The Marketing & Operation dimension mainly reflects the user operation effects through the user coefficient data of download, installation, and activity, and the influence of social networks, media, and especially mobile media reflects the market effects. Among them, the coverage of the iOS version of the App in the AppStore and major domestic third-party stores and channels, the coverage of the Android version in more than 50 mainstream stores and download channels in China, and the global effect reflected by the simultaneous release of versions in the AppStore, Google Play, Amazon Store and other third-party global stores.

1 ) User coefficient : the relative coefficient of actual download, installation, and active data of App users, which is used to evaluate the actual effect of App market operation.

– Downloads

– Installations

– Active

2 ) Influence coefficient , which reflects the relative coefficient of the external influence of the App and the actual effect of its word-of-mouth.

– Social Influence

– Media Influence

3 ) Distribution coefficient , which reflects the relative coefficient of App distribution and promotion effect.

– Distribution

– Global

The Product & Development dimension mainly reflects the comprehensive strength of the App developer in product development through the realization of App functions, user experience, compatibility and comprehensive performance of the App on top terminals, performance and stability of users in actual use after the App is released, user evaluation in download stores and mobile social media, whether it is regularly iterated and updated and new versions are released, and the continuity in App development.

1 ) Quality coefficient , which reflects the relative coefficient of App function realization, quality performance, user experience and evaluation.

– Functionality

– User Experience

– App Quality

– Using Performance

– User Feedback

2 ) Iteration coefficient Iterations, which reflects the relative coefficient of regular updates, modifications, and upgrades of the App.

3 ) Sustainability coefficient , which reflects the relative coefficient of the App development team’s duration and experience in the App.