To do operations, you need to understand these "unspoken rules"!
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In the eyes of marketers , this business world is a world of war and chaos. If you are not careful, you will fall into the trap of career development. To survive in the underworld, you must first understand the rules of the underworld. If you want to have a certain status in the underworld, you must remember these rules. In this article, I will introduce to you some psychological "unwritten rules" that you must understand in the workplace. Only by understanding these psychological "unwritten rules" can you establish a reputation in the world. 1. Barrel Principle Meaning: What determines how much water a barrel can hold is not the longest plank, but the shortest plank. We call this phenomenon the "barrel theory" or "short board theory." In addition, there are two inferences from the "barrel theory": (1) The amount of water that the barrel can hold is maximized only when all the planks on the barrel wall are high enough. (2) If even one plank is not high enough, the amount of water that the barrel can hold will decrease. Warning: The existence of the "barrel principle" shows that everyone has shortcomings, and these shortcomings often become the decisive factors in a person's achievements. The key is that overall performance is often affected or even dragged down by the weakest link. Therefore, we should work hard on weak links to achieve optimal resource allocation. 2. Mushroom Law Meaning: The Mushroom Law means that those who are new to the world are often placed in a dark corner, ignored or forced to do odd jobs, just like mushroom cultivation, they are poured with manure, receive all kinds of unwarranted criticism, accusations, and are punished for others, but do not receive the necessary support and guidance, and are in a process of survival of the fittest. Mushrooms must go through such a process to grow, and humans will definitely go through such a process to grow as well. This is the "mushroom law" or "sprout law". Warning: Most newcomers in the workplace are in the dilemma of the "Mushroom Law". This environment is a valuable life asset for growing young people and a step that newcomers must go through before they can succeed. Therefore, when you are in the process of "mushroom experience", please make more efforts and regard this experience as the "grinding stone" of your career. It is not advisable to harbor complaints or adopt a passive-aggressive attitude. 3. The Pareto Principle Meaning: The "80/20 rule" affects all aspects of society. In business operations, 80% of its profits come from 20% of projects and important customers; in the economic field, 20% of people own 80% of the wealth; in the field of psychological research, 80% of human wisdom is concentrated in 20% of people, and so on. Warning: Marketers should use their limited time and energy on important customers who can bring the greatest benefits to the company and themselves, reduce resource waste, and grasp the main contradictions. 4. The Law of Attention Meaning: The first person to theoretically expound the "Law of Attention" was Herbert Simon, winner of the 1978 Nobel Prize in Economics. He believes that being able to effectively capture the attention of others is a necessary prerequisite for successfully selling yourself to others. Warning: In the law of attention, the attention of others is regarded as a resource, and people consume their own attention when receiving information. Marketers should pay more attention to the attention of others, because the most important thing in marketing is to meet the needs of customers. By observing the attention of customers, they can better perceive their needs and thus carry out marketing activities better. At the same time, the law of attention can also be applied to effectively attract the attention of others, attract the attention of superiors and bosses, and create opportunities for promotion and salary increase. 5. The Butterfly Effect Meaning: In 1963, Edward Lorenz, the father of chaos theory, pointed out at the American Association for the Advancement of Science held in Washington that a tornado in Texas, USA, might be caused by a butterfly flapping its wings in the Brazilian jungle. The reason is that when a butterfly flaps its wings, it causes changes in the surrounding air system and the generation of airflow. Although the airflow is quite weak, it will cause a series of chain reactions and ultimately lead to huge changes in other systems. Warning: Lorenz's speech and conclusion left a very deep impression on people. Since then, people have used the "butterfly effect" to refer to the phenomenon that there is a close connection between small factors and seemingly completely unrelated huge changes. In the workplace, a smile, a habitual action, a bold attempt, a sincere service, etc., all kinds of details may have unexpected results. It does not bring a little superficial joy and financial rewards, but an opportunity to change your entire life trajectory and make your career brilliant from then on. 6. Involution Effect Meaning: "Involution" refers to a society or organization that has been repeating itself at a simple level for a long time, with neither variant development nor incremental growth. Warning: Once a person falls into the quagmire of involution on his path of development, he will keep marking time, self-consuming, and repeating himself endlessly at a simple level, finding it difficult to surpass himself, which will lead to his inability to move forward. Therefore, at work, we should reset our past achievements to zero, constantly surpass and move forward, so that we will never fall into the dilemma of internal circulation and will be able to make continuous breakthroughs. 7. Matthew Effect Meaning: The "Matthew Effect" was proposed by Robert Morton, an American science historian, in 1968. It was originally used to summarize the social psychological phenomenon that "people are willing to help powerful people with prominent reputations." It describes the social phenomenon that the poor get poorer, the rich get richer, and the winner takes all. Warning: Lao Tzu said in Tao Te Ching: "The way of Heaven is to reduce the surplus and make up for the deficiency. The way of man is not so. It is to reduce the deficiency in order to serve the surplus." This is a reaction of the "Matthew Effect". The rich get richer, the poor get poorer, and the gap between the rich and the poor becomes wider and wider. The "Matthew Effect" tells us how important it is to find ways to succeed in the workplace from the very beginning. Once we succeed in a certain field, we will have an advantage, which will give us more opportunities and lead to greater success and progress. 8. The Law of Goals Meaning: Psychologists believe that if people set a target in advance, it will cause a certain amount of psychological pressure. This psychological pressure can activate people's actions and prompt people to make various efforts and attempts to achieve their goals. This is the "law of goals." Warning: The power of goals is enormous. If you don’t set goals at work, you will become slack at work, so you must use goals to optimize the progress of your life. It is recommended that you make a detailed career plan to plan your life in the next few years. This is a very useful means for you to understand what kind of person you are and what you want to do. 9. Long Tail Theory The long tail theory is a new theory that emerged in the Internet age. Due to cost and efficiency factors, when the venues and channels for storage, circulation, and display of goods are wide enough, the production of goods drops sharply so that anyone can produce them, and the sales cost of goods drops sharply, almost any product with low demand will be bought by someone as long as someone sells it. Moreover, the market share of these products with low demand and sales volume can be comparable to or even larger than that of mainstream products. Warning: The "Long Tail Theory" is considered to be a complete rebellion against the traditional "80/20 rule", but it is quite important for some industries. For example, a large bookstore may usually display 100,000 books, but among the book sales of Amazon online bookstore, one-quarter of the sales come from books ranked after 100,000. These unpopular books have brought a lot of sales to Amazon, which shows that the long tail theory is very practical in certain industries. Please don’t ignore it. Knowing about the "Nine Swords of Dugu" does not mean that you can gain a foothold in the world of martial arts. Just like we understand a lot of principles, but sometimes we don’t apply them. Being able to use it flexibly, use the right moves at the right time, and defeat the opponent is the principle of a hero.
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