How to make Baidu bidding single page effective? Baidu bidding single page operation case explanation!

Let’s talk about the operation of single-page bidding when selling sea cucumbers.

The author searched a keyword on Baidu: the function of sea cucumbers, and saw the following advertisement. The first one was ranked first, and he made money by selling sea cucumbers through a single page.

How does this project work?

1. Product selection

Everyone who does e-commerce knows that product selection is the key to success or failure. Choosing the right product is half the battle. It is especially important to grasp the first level. Whether you are selling software, courses, health care products, weight loss and skin care products, you need to pay attention to the following when choosing: market segmentation.
How to segment the market? Anyone who has worked in e-commerce knows that you should identify a large category, segment it one by one, compare each one, and then search on search engines to see how the competition is for the product you are currently choosing.

You may feel that the product you chose is too niche and worry that no one will buy it. In fact, this worry is unnecessary. As long as there is demand, there will be people who will buy it.

For example, some local TV stations will broadcast TV shopping ads during special time periods. These are good product sources. Once you have selected them, you can go to Baidu bidding to operate.

2. Preparation of speech

Friends who have never done online marketing may find sales talk difficult. When customers come to consult, they will be at a loss. If they are not careful, the customer will run away and they will feel like they have no chance to keep the customer.

It doesn't matter if you don't know much about the sales talk. We can go to our peers in the early stage, for example, find some people who are operating products with high profits, pretend to be customers, and chat with them. In short, ask questions about various products, and then organize and save them. This will be our own sales talk. There is nothing in the world that you cannot learn, and there is no need to find a master to learn from. Your peers are your best teachers.

3. Testing

There are many channels for advertising now, and Baidu bidding is the only channel left. Don’t just focus on Baidu bidding. You can also choose some cost-effective platforms to place our single-page advertisements. If you can ensure that you will make money, immediately increase your investment to magnify the operation.

4. Landing page practice

The quality of the landing page directly affects the transaction, so the importance of the landing page is self-evident. Many people may not know how to make a landing page. It doesn’t matter. Collect some good landing pages made by others, learn from them, and finally form your own landing page style.
Here you also need to pay attention to the rules of each platform, which you also need to learn and adapt to. After all, each platform has subtle differences, and you need to learn to apply them flexibly.

Here is a little trick for you

You need to learn how to track websites that use paid rankings. Ten days later, enter the same core keywords, look at the search results, and pay attention to the websites that do paid ranking. You will be surprised to find that the results this time will be very different from those 10 days ago. Among the websites that were bidding 10 days ago, some should have disappeared, and some may still be there but their rankings may have changed. So, those websites that survive and continue to bid are your role models.

Why do some websites disappear?

As explained before, when doing paid ranking, you have to pay Baidu based on clicks. The cost of one click is not low, a few or ten yuan is common. If there are only clicks but no purchases or very few purchases, the profit generated is far less than the advertising fee that needs to be paid to Baidu. For the website, it is losing money or even burning money, so it will naturally stop.

On the other hand, if the website continues to do bidding promotion after 10 days, we can judge that such a website will definitely make money. Then, we can directly refer to the practices of others, make the same product, and use the same promotion method. In principle, we can also make money, or at least the chance of making money will be much higher.
Of course, 10 days is just a reference value. If you are a cautious person, the tracking time can be extended, such as one month. If you are confident and believe in your own vision, it is not a bad idea to do it immediately once you see the right opportunity.

Internet marketing is a course with many contents, but it has only one core point, which is the user. By grasping users' online purchasing channels and purchasing psychology, making money is a natural thing. Competing with Baidu is not a very difficult thing. Once you have learned the above methods, you can also create a highly profitable product immediately.