Mother's Day Marketing Guide

There is still a month to go until Mother's Day 2021, and Google Trends shows that the search volume for the keyword "mothers day 2021" has increased significantly. Every year Mother's Day is the peak sales season for e-commerce sellers. Whether it is Mother's Day gifts or health care products, they will become good bonuses in the month before Mother's Day.

Then the coming of Mother's Day must be accompanied by advertising and marketing. Mother's Day advertising hides huge profit opportunities. Every Mother's Day is the best time for well-known product brands to market. Proper use of holidays can add a human touch to your brand, and excellent advertisements often bring in a lot of revenue on Mother's Day.

This article will provide you with the 2021 Mother's Day marketing strategy from four aspects: Mother's Day advertising materials, copywriting, audience, and cost!

Update your Mother’s Day ad creative and add a thankful story to your ad

Being grateful to mothers is not just for Mother’s Day. Incorporating stories of gratitude into your brand is a common marketing method for well-known brands.

Advertisements that convey human warmth tend to be liked by more people, and Mother's Day is the best time to promote gratitude. City Centre Suhar’s Mother’s Day advertisement warmed my heart. It recorded the process of a little girl choosing a gift for her mother. Every detail of the little girl’s careful selection of the gift conveyed her deep love for her mother.

Product placement is added during checkout, which is very reasonable and does not affect the aesthetic feeling of the advertisement story. It is very much like the iPhone advertisement, which is high-end and meaningful.

The animal world may also need Mother's Day

Humans express gratitude to their mothers on Mother's Day, and the animal world also expresses love. Edgar's Mission's Mother's Day advertisement starts with animals and tells the story of the gratitude of the little animals. They advocate that farm animals should also receive love from their mothers. Thus begins a gratitude campaign, where you’ll only commit to the kindness every mom can enjoy. All pledgers will receive A free recipe eBook and ⁣a printable Mother's Day card, and even have a chance to win a hamper for mum. This is a fun charity event and your brand will be known to more people.

Bring some joy to your mom

When people choose gifts, they often choose according to their mothers' hobbies, or prepare something interesting for them so that they can feel happy.

Facebook currently has a bird-painted window sticker that received 97.1K likes in just 15 days of being advertised. This product is novel and often people like it at first sight, which can make mothers happier. If you are choosing a product to sell, maybe this would be a good product. Its advertising content is also very simple. As long as your picture is attractive enough, it will be a successful advertisement.

Improve your Mother's Day advertising copy

Is your Mother's Day copy still mediocre? An excellent copy can make your advertisement attract more audiences, not just your target users, or they can become fans of your advertisement copy. Using Bigspy’s ad copy feature, I got a batch of the latest ad copy that can provide you with inspiration.

A surprise for the sweetest woman of your life!

Hey, your mother is more than just a mother, she is also a beautiful bride, and she will be the woman closest to you. I have to say that although such copy is short, the love it conveys is very obvious and the user click rate will be very high.

From showers that look like torture chambers to playgrounds that would give modern day mothers a hernia, here are 30+ everyday items from the early 1900s vs how they look today.

Or you can write your advertising copy into a poem, which makes people feel like they are in the spring breeze. This does require a certain level of literary accomplishment. Texts rich in connotation often make people want to click.

Also, don’t forget to add the Mother’s Day tag to your copy, which will reach your target users on a wider scale. In addition, the use of some emojis is also very necessary. Emojis that represent beauty can be used in Mother's Day copywriting, which is very effective. More competitor advertising content can be viewed at bigspy.

Find your Mother’s Day advertising audience and create a profile for your audience

Have you considered who the audience for Mother's Day advertising is and what their age range is? Are there more boys or girls? Which countries pay more attention to the ritual of Mother's Day? You really need to think carefully about your target audience profile before you launch your ad. AdTargeting is an audience interest analysis tool that allows you to quickly understand your audience by entering keywords.

From the search results of AdTargeting, we can learn that there are about 116.7 million viewers on Facebook who pay attention to Mother's Day, of which women account for about 74.2%, and people aged 25 to 34 account for more than 30%. In addition, married people pay more attention to Mother's Day. Therefore, when designing advertisements, if you design them to be more in line with the aesthetic tastes of young women, your advertisements will have a very big effect.

Some other data show that the United Kingdom and the United States are the major countries for Mother's Day. If your advertising budget is sufficient, I think these two countries will be your must-choose countries for advertising.

Find the interests that best suit you

When placing an advertisement, you need to select the appropriate interests in order to place your advertisement in front of your target audience. So, besides "Mother's Day", what other appropriate interests can we refer to? AdTargeting gives the following interest list, details of which can be found here.

Lower your Mother's Day advertising costs

Once your ad is all ready, you should start setting a budget for your ad. But often we need long-term AB testing to get the most suitable solution. But in this process we often lose too much money and the advertising effect is poor. Therefore, you need to first understand the cost benchmark of the interest-based advertising you choose and make a better budget based on the benchmark.

According to ADCostly data, the average CPM of the interest "Mother's Day" is about $16.12, and the average CPC is about $1.78. These are not cheap prices, and once you start advertising you will find that advertising costs are very high, so you need to choose the right country. The data on the right shows that the average CPC price in the UK is lower, so using CPC bidding to place ads would be a good choice. India and Egypt are also good choices, and they won’t cost a lot. More advertising cost benchmarks can be viewed at ADCostly.

summary

Take action now, and you can easily reap the benefits of Mother's Day by following the methods mentioned above. Still don’t know how to do it? Use Bigspy to check your competitors’ advertising information. Trust me, if you prepare your Mother’s Day ads carefully, you will get a lot of clicks and purchases before Mother’s Day.

Author: Er Yu

Source: Eryu