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Q: How to make the name of the mini program bring its own traffic? What name can a mini program have that is easy for people to remember? A:
What is a good name for a small program?
It should have its own personality and be different from similar mini programs. The name should contain appropriate keywords and be easy for users to search. The name should be simple and easy to remember, so that users can think of your mini program as long as they think of it. The name should cover the content of the product itself, so that users can know what your mini program does when they see the name.
If the mini program is not actively promoted, then it can only rely on the natural traffic of the mini program. But a good blacksmith must have strong tools. When users see your mini program through search and click to enter, the content in your mini program must give users a refreshing feeling and attract them to continue reading. This can ensure retention rate and keep users coming back for more.
Before naming your mini program, you must analyze the content your mini program will carry and the target audience of the mini program. Start with your own industry and finally determine the name of the mini program based on the content and users.
The name of the mini program must contain keywords of its own industry. The popularity of the keywords can be determined by searching in the "WeChat Index". However, two keywords are enough. If there are more keywords, the name of the mini program will be too long, which is not conducive to search rankings.
If the brand is well-known, you can combine the brand + keywords as the name of the mini program. This can not only direct traffic to the mini program, but also enhance the brand's popularity, killing two birds with one stone.
In some mini programs with strong regional characteristics, you can add the regional name to the mini program name to increase its competitiveness. When users search, mini programs containing keywords will be listed in the search drop-down box, giving them more chances of being clicked by users.
A:
Mini Programs initially only supported full name searches, then fuzzy searches, and then customized keyword searches. The continuously advanced search capabilities have effectively lowered the threshold for Mini Programs to reach users, while also improving the promotion effect of Mini Programs. However, how to set keywords more effectively? How much do you know about search strategies? Today we will take a look at how to set your mini program keywords so that ranking high is no longer a problem.
First, the Mini Program custom keyword function
1. Who can use it?
Mini programs that have had an official release version can use the "custom keywords" function.
2. How much can be added?
Currently, a mini program can have up to 10 custom keywords, which can be modified three times a month, with each review lasting seven days.
3. What are the search ranking rules?
The keyword setting must be related to the business of the Mini Program itself and must be the services provided by the Mini Program or the brand of the services provided by the Mini Program. After passing the review, the mini program’s custom keywords will affect the search results together with factors such as the mini program’s service quality, user usage, and keyword relevance.
4. How to statistically analyze the results?
You can view the number of visits brought by custom keywords in the "Promotion" module in the background of the mini program.
To seize the WeChat mini program, you must be the first to win, the mini program keyword search ranking rules
1. Mini Program launch time: The earlier the launch, the greater the advantage and the more exposure (5%)
2. The more times the exact match keyword appears in the description, the higher the ranking (10%)
3. The keyword appears once in the title, and the shorter the overall title, the higher the ranking (35%)
4. The more WeChat Mini Program users use it, the higher its ranking will be (50%)
Third, methods to improve rankings and increase click-through rates. Some people may ask, can my mini program be easily discovered after opening custom keywords? No No, it’s not that simple. Not to mention that there are only 10 keyword slots, understanding its search rules can help you achieve twice the result with half the effort. After the mini program keyword configuration takes effect, it will jointly affect the search results with factors such as the mini program’s service quality, user usage, and keyword relevance.
1. In short, service quality means "how happy you are with the mini program". If a mini program can quickly satisfy customers and the experience is better, it means that its service quality is higher and the exposure it gets in keyword searches is greater, and vice versa.
For example, in the e-commerce industry, your mini program enables customers to quickly find what they want and pay for it, which is the most critical indicator.
In addition, the service quality of the mini program is related to the loading speed, page layout, interactive settings, etc. Therefore, it is not recommended to have a large and comprehensive mini program. Otherwise, what is the point of calling it a mini program? Therefore, this urges developers to spur themselves on and improve the service quality of the mini program.
2. User usage is determined by objective data such as user usage frequency, which can be seen in the promotion module in the background. Based on user usage, visit times and other data, merchants can optimize mini program searches: improve products or change keywords. The higher the usage rate of your mini program among users, the more likely you are to become a hot topic compared to similar mini programs.
3. Keyword relevance refers to the relevance between the keywords and the industries and services selected by the mini program. The higher the relevance of the keywords, the better the search results, and vice versa.
If a catering business chooses a keyword related to the clothing industry, the search results will not be very good. If businesses want to do a good job of promoting mini program keywords, they need to think about the user's keyword search routines. It is recommended to start from the industry positioning and the characteristics of the target users when setting keywords.
Fourth, how keywords are laid out on the mini program’s ranking display page, which includes the mini program’s icon, name, and detailed introduction. Therefore, in order to increase the click-through rate, the icon must be related to the keyword with the largest selection index. There is no need to modify it too deliberately, unless the brand icon is intercepted to make a high-quality imitation account to increase user trust. In the early stage, it is recommended to use keywords as icons.
1. The WeChat app title or description should preferably consist of a region name, brand word or core keyword, which conforms to the general public's search rules;
2. Try to choose short words with high indexes. From the perspective of keywords themselves, there are brand words, competitor words, product words, crowd words, etc. At present, the mini program has not formed a strong brand concept, so it is recommended to select one brand word, and leave the rest of the spots for other words as needed. For example, the mini-programs that are currently ranked high have inserted relevant product words or competitive product words, such as "coupon", "shopping", "JD.com" and other words that are frequently used by users. When users search for these words, this mini-program will have a chance to be displayed;
3. In addition, add some activities or action words that attract people to click in the detailed introduction, and add some special symbols and emoticons, which is equivalent to optimizing the creativity of Baidu promotion.
Fifth, when adding keywords and filling in the custom keywords for the mini program, developers must not ignore two parameters: the number of keywords filled in and the review date. You can enter up to 10 keywords for each mini program, and these 10 keywords must be added at once before submitting for review. If you submit it after adding only one keyword, you will have to wait for 7 working days for review, and you can add other keywords only after it passes. Doing so will not only incur high time costs, but may also result in missing the peak period of traffic dividends. Also, keywords can only be modified once in 30 days, so be careful when adding keywords!
Sixth, you need to pay attention to the following three points when registering keywords
1. Grasp the product trends.
If investors can accurately pay attention to popular search trends, then the chances of the registered keywords bringing in large traffic will be very high.
2. Understand the differentiated characteristics of the products.
To put it simply, when people search for similar products, your keywords will make their eyes light up.
3. Strategic positioning of keywords.
The setting of each keyword cannot be achieved by blindly following the trend, but by accurate positioning and strategic setting around the brand based on the product's efficacy and market demand.
Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764 |
