Buying an old-fashioned sewing machine: How to reasonably formulate the update frequency of corporate website optimization?

For current search engine optimization, the value of content is a very important link, and the frequency of website updates by webmasters cannot be ignored. However, many people on the Internet have different opinions on the frequency of website updates. Some people think that the higher the update frequency, the higher the frequency of spider crawling the website, while others think that regular updates can maintain rankings. So how to reasonably set the update frequency of the corporate website? Let’s find out with Dongguan SEO Feng Chao!

How to reasonably formulate the update frequency of corporate website optimization?

1. For a newly established website, the first and most important task is to attract spiders to the website to crawl and include the website content, and gradually build up the spiders' trust in the website and the habit of crawling. This requires the new site to be updated once a day. Not only that, but the quality of the website content updates and the stability of time must also be guaranteed. Make sure that the first impression you give to spiders is good, so that they can discover that your website is constantly updating high-quality resources and is updated at a fixed time every day. Spiders will of course be happy to crawl content, so that inclusion and ranking will naturally be very smooth.

2. For old websites that have been optimized for a long time, spiders already have a good impression of the website. If the current website ranking and inclusion are good, then you only need to maintain the current update frequency. Generally, once a week is enough to maintain the basic stability of the website. If the website is demoted or the ranking drops, you need to increase the update frequency in time.

3. The frequency of website updates at the same stage of website optimization is not constant. This needs to be determined based on the website optimization status. If the website is not under penalty, it will naturally follow the normal update frequency. When the website is hacked or downgraded, it is necessary to adjust the update frequency of the website in time to allow spiders to identify which is the normal website, so as to reduce the impact of the mirror on the website itself.

4. Methods for implementing website update frequency There are many places on the website that can be updated, such as news, Q&A and product pages. The restrictions on news updates are low, so the focus should be on updating news content. Especially for new sites, starting with news is a good choice. For old websites that have been online for a few months, it is necessary to adopt a parallel approach for news and product pages. While updating the news, the product pages of some websites should be updated gradually to enrich the content of the product pages. After all, the product page of the corporate website is the main page, and customers also prefer to have the product page enter the homepage.

How to reasonably formulate the update frequency of enterprise website optimization? In short, the update frequency of the website is not static, and a plan needs to be formulated based on the actual situation of the website, which will help to improve the website's keyword ranking.