5 ways to sell products with video scripts!

As a short video content platform, Douyin is not only about selling goods through live streaming , but short videos are equally important. How should we start selling goods through short videos?

Content operation requires sufficient preparation during the cold start phase of an account, and the content of short videos selling products only requires “low-cost, replicable” methods.

Find a replicable template that is easy to go viral and has a high conversion rate.

In the era of e-commerce, what kind of sales videos can generate huge sales?

Around May 2020, a video of tasting "tasting sorghum candy" went viral on Douyin. Douyin netizens were very curious about whether sorghum candy could really be "bouncy".

This type of short video content is magical and brainwashing, attracting fans to like and watch. Some fans are even willing to stop and watch "Hou Meili" draw the silk.

"Hou Meili" took advantage of the magical stringy properties of sorghum candy to shoot a short video. The content of the script is never boring to use. Are there any other short video scripts for selling goods that can be learned from?

1. Help-seeking and sympathetic transaction script

Introduce products by using words like asking for help and highlighting the high quality and affordable prices of the products. This type of video script is usually used in categories such as fruits and seafood, for example:

"My dear brothers and sisters, the temperature in Yunnan is over 40 degrees every day. Our good kaite mangoes are now overripe and can only rot in the fields as fertilizer. We can't sell them for money. If we don't buy them, we won't be able to recover our costs."

"If you like this kind of mango with thin skin and thick flesh, please help me order a little love heart and the money for a cup of milk tea, and we will send you a full box of this kind of good quality mango."

2. Origin and source transaction script

The script content highlights core selling points such as freshness, origin, and affordable price. It uses real-life shooting at the place of origin, and picks the fruits on site and peels them for display. For example:

"Let me show you something good. You may not have eaten it. This is the pomegranate from our Daliang Mountain. In previous years, those bad guys bought it away at two or three yuan per catty and sold it to you for more than ten or twenty yuan per catty. This year is different. We have learned to sell it ourselves. Come to my live broadcast room, and I will give you a full box for the price of a cup of milk tea."

3. Markdown script

Imitate the psychological state of users asking for prices and comparing prices, and at the same time introduce product prices and advantages to users through obvious price reductions. The shooting of this type of video must be compact and the sense of rhythm is very important. For example:

Fan: Big sis, how much is this?

Merchant: How do others sell it?

Fans: Others 59.9

Merchant: Then my house is 39.9

A. Others also give gifts

Merchant: Okay, okay, look at what I have here, they are all from the place of origin and are genuine and reasonably priced. If you like it, please give me a little love. It’s 19.9 and I’ll buy it from the little yellow car below. It will be delivered to your home free of charge.

4. Super Value Script

The script content uses a question-and-answer format to communicate with users to highlight product discounts, replacing the price and quantity of the goods. This type of script can generally be used in daily life and food categories such as paper towels, garbage bags, snacks, etc. For example:

"Hey, how much do you usually pay for tissues? 39.9, right? Come to my live studio today and I'll give you 1, 2, 3, or 4 packs for 19.9, and I'll give you 1, 2, or 3 more packs. This box has 50 packs in total and will be delivered to your home!"