SEM One Hundred Thousand Whys? What does sem do?

Baidu's paid ranking is based on Baidu's more than 80% market share of the Chinese search engine. It uses keyword positioning technology to accurately display the company's promotional information to the target audience. It is a pay-per-performance online promotion method. Then what are the 100,000 whys of SEM? What does sem do? Let’s follow Feng Chao from Dongguan to find out more!

SEM One Hundred Thousand Whys? What does sem do?

1. Concept of paid ranking 9

1. What is keyword quality? 9

2. Bidding ranking mechanism and price calculation formula 10

3. How to classify keywords? What are competitive words? 11

4. What is Baidu Creative Wildcard? 12

5. Baidu bidding keyword matching method 13

6. What is Baidu’s promotion method? 14

7. What are Baidu bidding negative keywords? 15

8. What are Baidu Creative Sentence Breaks? 16

9. What are promotional positions and promotional links? 17

10. What is Baidu’s golden combination? 18

11. What is the minimum display price for Baidu promotion? 18

12. How do newbies learn Baidu bidding? 20

13. Search promotion account structure 21

14. Introduction to search engines 22

15. What are regular and custom data reports? twenty three

16. Creative ways to display Baidu promotion 24

17. What is return on investment (ROI)? 25

18. Why can’t wildcards be added to competitor words? 26

19. Various extreme numbers in Baidu bidding 28

20. Common questions about Baidu promotion password protection 29

21. What is the exact match extension function? 30

2. Bidding ranking operation chapter 31

2. How to establish a search promotion account? 32

3. How to segment keywords? 33

4. How to write creative ideas for Baidu bidding? 34

5. How to set up IP exclusion in Baidu bidding? 36

6. How to set up Baidu Path? 37

7. How to set the advertising creative display method? 38

8. How to set the daily budget for the promotion plan? 38

9. How to obtain competitor IP through IP Exclusion? 39

10. What is Baidu promotion time management? 40

11. How to set the promotion area in Baidu bidding? 41

12. How to manage and optimize large Baidu promotion accounts? 42

13. How to place competitive keywords in Baidu bidding? 44

14. How to negate keywords? 45

15. How to set up Baidu’s bidding promotion plan? 47

16. How to copy and duplicate Baidu bidding account? 50

17. Quality influencing factors, rewards and penalties, and optimization difficulty 51

18. How to set up Baidu bidding promotion unit? 52

19. What should we do if competitors purchase our brand words? 56

20. How to set Baidu bidding keywords? 57

21. How to apply for Baidu Qijing? 58

3. Analysis of paid ranking 59

1. TOP-N analysis method 59

2. Structural percentage analysis method 60

3. Analysis of Baidu bidding account structure 61

4. What should I do if the Baidu bidding bounce rate is high? 62

5. Baidu bidding website analysis 64

6. How to deal with keywords that have no conversions? 66

7. Search term report analysis 68

8. Analysis of the source of malicious clicks in Baidu bidding 68

9. How to distinguish between paid ranking and natural ranking traffic? 70

10. How to break through the bottleneck of Baidu promotion? 71

11. 7 major reasons that affect Baidu bidding click volume 72

12. Baidu bidding keyword adjustment ideas 74

13. Common Misunderstandings about Baidu PPC 75

14. Analysis of historical operation query tools 77

IV. Bidding ranking optimization chapter 78

1. How to optimize keyword quality? 78

2. What is brand protection? 79

3. How to optimize creativity through Baidu bidding? 80

4. How does Baidu bidding filter invalid clicks? 82

5. Search promotion account optimization 83

6. Baidu bidding landing page optimization 85

7. Baidu bidding lowest CPC bidding strategy 86

8. How does Baidu’s paid ranking reduce malicious clicks? 88

9. How to optimize Baidu’s paid ranking every day? 90

10. Baidu search promotion bidding strategy 91

11. What is A/B testing? 92

12. How to track the effectiveness of Baidu promotion? 94

13. What is multivariate testing? 95

14. Leverage Baidu Sinan to analyze 96

15. Search Marketing TAPLO Step 98

5. PPC Tools 100

1. 6 common website analysis tools 100

2. Baidu Promotion Live Query Tool 101

3. What is Baidu’s keyword recommendation tool? 102

4. 5 common online customer service systems for online marketing 103

5. Baidu bidding automatic price adjustment software 103

6. Baidu Promotion Assistant 104

7. What is Baidu search promotion API? 105

8. Baidu bidding monitoring folder 107

9. Baidu bidding effect analysis tool 108

10. What is Google Website Optimizer? 111

11. What is Baidu’s bid estimation tool? Is it accurate? 112

12. Six advantages of Google Analytics 113

6. Baidu bidding knowledge assessment 115

1. Baidu bidding knowledge assessment A 115

VII. Network Alliance Promotion Concept Chapter 116

1. Baidu Union promotion targeting method 116

2. How much does online alliance promotion cost? 118

3. Network Alliance Promotion Account Structure 119

4. Baidu Union Material Display Form 119

5. What is Baidu Promotion Small Alliance? 122

6. Baidu Union Promotion Information Display Principles 124

7. What is the standardized and personalized report of affiliate marketing? 124

8. Network Alliance Promotion Operation Chapter 125

1. How to create a Baidu Union promotion account? 125

2. How to set up Baidu Union audience targeting? 126

3. How to add ad network promotion ideas? 128

4. How to add IP filtering and website filtering? 129

5. How to open a Baidu Union promotion account? 130

6. Baidu Union copy promotion plan, promotion team, creativity 131

IX. Web Alliance Promotion Analysis 132

1. Baidu Union promotion optimization ideas 132

2. Marketing Funnel Analysis Method for Network Alliance Promotion 133

3. N indicators for website traffic analysis 135

4. Baidu Union optimization key points 136

5. Network Alliance Historical Operation Query Tool 137

10. Network Alliance Promotion Optimization Chapter 138

1. Beidou account structure for network alliance promotion optimization 138

2. How to optimize Baidu Union’s creative ideas? 139

3. Landing page design and optimization techniques 140

4. Baidu Union promotion IP exclusion, website filtering 141

5. Baidu Union promotion consumption optimization 142

6. Bid by industry and website 144

7. Baidu Union promotion conversion optimization 144

8. What is a sub-website click link? 145

11. Network Alliance Promotion Tools Chapter 146

1. What is a creative expert of the online alliance? 146

2. What is Baidu Alliance 123? 147

3. Baidu Union Crowd Setting Tool 148

4. What is Baidu Union Promotion API? 149

5. Baidu Union Copy Promotion Group Tool 151

6. Baidu Union Website Selection Tool 152

7. Network Alliance Import Search Promotion Planning Tool 153

8. Baidu Union promotion batch tool 154

12. Baidu Union Knowledge Assessment 155

13. Common Sense of Internet Marketing 156

1. What are gclid and bdclkid? 156

2. What are SERP, CTR, and CRI? 157

3. What are PPC, CPC, CPM, CPS, and CPA? 157

4. Pareto Principle and Long Tail Theory 158

5. What are IP, PV, and UV? 159

6. SEM concept in Chinese and English 161

7. What is Baidu Index? 161

8. What are B2B, B2C, and C2C? 163

9. What are SEM, SEO, and SMO? 163

10. What is Baidu Brand Zone? 165

11. What is Wanamaker’s Confusion? 166