Ping An Insurance e-marketing login: What is the difference between Baidu Search Resource Index 3.0 and Baidu Mini Program Index?

In the process of SEO, we often talk about the term "Baidu weight". Up to now, Baidu has not officially announced the statistical method of "Baidu weight". But with the operation of Xiong Zhang ID, Baidu has publicly stated: Baidu Search Resource Index can be used to measure a website's current performance in Baidu search, which can also be indirectly understood as "weight".

Recently, Baidu Search Resource Index 3.0 was launched, and some new terms were born, such as: Baidu Mini Program Index. As SEO personnel, we believe that it is necessary to further understand these contents.

So, what is Baidu Search Resource Index 3.0, and what are the differences between it and Baidu Mini Program Index?

Based on previous Baidu SEO suggestions, Batman IT will further elaborate through the following content:

What is the Search Resource Index?

Simple understanding: Search Resource Index is an official measure of a website's online status in Baidu SERP. At the same time, it can better assist website promoters to better understand the relevant data indicators of their own websites, including:

①User value score

②Content value score

③Platform task division

With the launch of Baidu Search Resource Index 3.0, Baidu Search has made further adjustments. The scoring criteria of Baidu Search Resource Index 3.0 mainly include:

① Baidu Mini Program Index

②Site Index

③Platform task division

Among them, the Mini Program Index is a new concept launched with the launch of Search Resource Index 3.0. It mainly measures the relevant situation of enterprises operating Baidu Mini Programs, including:

① The amount of search resources submitted

②Content quality

③User experience

④User value

Among them, we believe that the scale mainly refers to the amount of content submitted through the Baidu Mini Program, while the content quality mainly refers to the originality of the content and whether the content can solve certain Baidu search needs. At the same time, user value is mainly measured by relevant data indicators of the Baidu Mini Program, such as: page dwell time, display volume of related pages, user clicks, etc.

So, how to improve Baidu search resource index?

Obviously, we should improve the Baidu Mini Program Index and the Site Resource Index, and try to complete any related tasks in the platform. Based on comprehensive factors, we believe that to improve the Baidu Search Resource Index, you can adopt the following methods:

1. Website Update

To add content to the website, you need to maintain continuous and stable updates over a longer period of time and register through the relevant resource submission portal.

This will help increase the data volume of the entire site and increase the proportion of content output of the entire site in the vertical industry.

At the same time, it can also enhance the activity of the website and help improve the trust of search engines.

2. Brand exposure

In terms of user value, we have always believed that the ability to continuously output brands and increase brand premium is an important indicator for measuring user value in the Baidu search resource index.

To do this, you may need to:

① Use the mutual recommendation and association of high-quality articles on the site to increase users’ stay time and deepen their understanding of the brand.

② Use social media platforms to promote your own brand.

③ Make use of high-quality KOL resources in the industry to expose your own website.

3. Content Creation

Compared with the addition of other resource indexes, the quality of our task content is the most core element in Baidu search resource index. Therefore, when planning website content, you may need to:

① Long-term output of high-quality, original content that solves user search needs.

② Write relevant copy based on the communication attributes to obtain more traffic channel distribution and establish a large number of backlinks.

③ Ensure that the content is “niche and evergreen” by regularly updating old content to keep it up to date.

Summary: Baidu Search Resource Index is a reference value to measure a website's performance in Baidu search. In the process of website operation, we should pay more attention to the real needs of users and the conversion of corporate products, and do not blindly follow technical indicators. The above content is for reference only. More content can be found in the SEO tutorial.