Guidelines for Advertising in the Tourism Industry

During the peak travel season at the end of the year, how do experienced advertisers in the tourism industry win the hearts of users?

In this article, the editor has summarized a guide for advertising in the tourism industry , hoping that it will be helpful for your future advertising!

Before we officially start, let’s first familiarize ourselves with the entire basic structure of the tourism landing page:

It looks simple, doesn’t it? Let’s see how to do it step by step according to this structure.

1. Key points of major structure production

【First screen design】

The first screen is the first step to attract users.

It is recommended to use grid carousel images or large native scene images to display the core selling points of tourism products in multiple scenes to enhance the user's sense of involvement.

1. Grid carousel

It is recommended to choose colorful pictures that fit the theme and display them in a carousel so that users can feel as if they are in the scene as soon as they see it.

2. Native scene images

Choose beautiful, high-definition native scene pictures to attract users with the exquisite pictures themselves.

【Conversion Guidance】

The key parts of the landing page.

Placing a conversion button in the second section can effectively reduce user churn rate . So when there are two types of customers: event promotion type and regular promotion type, how should we guide the conversion?

1. Event promotion

①: Surprise price + form design

The super cost-effective travel expenses plus the limited quantity routine effectively stimulate the user's profit-seeking psychology . Adding words such as "make an appointment to receive coupons" to the form button deepens the guidance and further stimulates conversion.

②: Surprise price + online ordering button (jump to ticket purchase link)

Highlight the benefits of the product itself, use price advantages to attract users, add a booking button, and directly jump to the travel product purchase link for direct conversion.

2. Conventional promotion

Attractions Features + Follow Button

The highlights of the scenic spot are displayed in front of the button to attract users, and a follow button is added to jump to the official account.

Note: Among the three customer acquisition methods in the tourism industry, the order of conversion effect is public account following>online ordering>forms.

【Introduction to the scenic spot】

The introduction of the scenic spot is the core content of the landing page.

A large number of exquisite tourist scenery pictures are used with detailed routes to attract users, highlight the characteristics of the scenery, and convey a pleasant psychological feeling.

1. Itinerary planning

A flexible design style is used to showcase special itineraries . Each scenic spot is paired with exquisite pictures, and the dynamic streamlined design increases users' interest in the itinerary.

2. Popular attractions

Show the popular attractions and interesting projects in the scenic area, and choose pictures with strong appeal to let users immerse themselves in them.

【Other information】

In addition to the necessary elements mentioned above, you can add some additional information such as service items and contact information according to your needs.

1. Services

Services generally include airport pick-up and drop-off, detailed tour guide explanations, meals and accommodation, etc., which reflect a safe and reliable service attitude and deepen users' sense of trust.

2. Contact information

Finally, add the phone number and contact address to facilitate users' consultation.

2. High conversion landing page display

Having said so much above, let’s take a look at what a complete travel landing page looks like.

Master this routine, and you can easily create a complete and excellent travel landing page!

Author: Qinglan Jun

Source: Qinglan Project