How to increase the number of followers by 30,000 in one month without any hot spots?

The Double Eleven shopping carnival has passed, and the hot activities in the second half of the year have almost been used up. While everyone is immersed in the atmosphere of spending money and waiting for express delivery to make up for the loss, operations cannot stop for a moment, because the KPI of increasing fans has never stopped.

I don’t know since when, operations have become a job that depends on luck, with people eagerly waiting for holidays and hot spots to come every day. Indeed, only in this way can we achieve twice the result with half the effort in increasing fans.

However, in 365 days of a year, there are only a few hot spots that can cause nationwide carnival, and they are hard to come by. The only thing we can grasp is every ordinary moment. So how can we continue to increase the number of followers on ordinary days? This is the necessary skill for junior operators to be promoted to senior operators!

Next, I will share with you several applicable methods , from content design to operational skills to daily activity planning, so that you can easily achieve continuous growth in the fans of your official account.

1. Content design is fundamental

1. The content is not about quantity, but quality.

While walking with your head down, don't forget to look up at the sky.

According to my observation, the longer many colleagues work in operations, the more they get used to their daily work status and enter into a kind of path dependence without realizing it. For example, you get into the habit of writing every day, and your writing style and topic types tend to be fixed. You forget to step out of your comfort zone and try different topic styles, and even forget to plan your own content sections from a big picture perspective.

When you know exactly what you want, rules are a very good thing that can help you output more efficiently. But if you can't completely sort out the things you need to do and the ideas in your mind, and just start working, you are actually wasting time. It can even be said that the work you do every day is meaningless.

In this era, users have no shortage of messages to send. They have endless TikToks to watch, endless articles to read, and endless activities to participate in. Therefore, grabbing the user's attention, even for only 10 seconds, is not an easy task. What you need to do is not to pile up numbers, but to make it impossible for users to ignore your existence , and the first time they remember you, you will be at your most brilliant.

Therefore, when writing an article, you should polish it into something excellent. Don't start until you have thought it through.

If you do something, do it to the best of your ability, not just to the best of your ability.

1. Use search skillfully

In a nutshell: your title must contain keywords that readers will search for. for example:

Tips for losing weight

Makeup Tutorials

Double Eleven Shopping List

…

You need to extract the key words from your article, replace them with the most frequently searched words by the public, and put them at the very front of your title. While ensuring that your fans can see the topic at a glance, you must also allow search users to find you as quickly as possible.

This method has been proven to be effective and is a very practical and simple trick for continuously increasing article readings and increasing followers.

1. Use more pictures to make the article vivid and personal

It is better to post a picture than to write 1,000 words. An article without a picture will lose its soul.

When writing an article, if you encounter a point that you want to highlight, you can express it in the form of a picture. Even if it is just a simple solid-color background with text, it will be more effective than simply making the text bold or changing the color.

After reading an article of several thousand words, fans may not remember any key information, but they will most likely remember interesting pictures and vivid stories. Therefore, excellent operations must be good at using this method to make the article more vivid and personalized . Over time, these memory points one after another can become a solid connection bridge between you and your fans, and fan loyalty will come naturally.

2. Daily benefits cannot stop (do a good job of retention and conversion)

1. Guide fans to comment at the end of the article

At the end of the article, simply guiding fans to leave a message is not convincing at all, but if you replace it with a specific guide, such as:

Similarly, you can set specific message topics, so fans will not feel at a loss when participating. The stimulation of additional gifts can also greatly increase participation. At the same time, the comment section is full of great brand promotion, and it can also play a guiding role for new fans, commonly known as: setting the pace.

1. The guide point is to be a little smart when watching

The traffic of WeChat Kankan cannot be ignored in daily operations.

As the number of people in the circle of friends becomes more and more diverse and the content becomes more and more, a large number of users will choose to learn about new high-quality public accounts by taking a look every day. If you can realize and make good use of this, you can greatly increase the number of readings and daily followers of your account.

It is definitely ineffective to simply guide fans to click and read. It is better to combine the content and theme of the article to make a reversal or make it funny, such as:

Click [Watching] for everyone who persevered to the end

Click [Watching] now to remind people around you

I can’t be the only one laughing to death, click [Watching] and let everyone laugh with me!

If you want to see XXXXX, please click [Watching]!

…

3. Frequent fission activities (most effective in increasing followers)

If you think the above methods are too slow to increase followers and want to get immediate results, you must try fission posters, which are currently the most effective way to increase followers.

Everyone should have participated in or heard of Pinduoduo's fission red envelope event on Double Eleven. If you haven't heard of it, I believe you must have seen this kind of copywriting↓

Pinduoduo’s marketing wizards transformed their promotional copy from first love to fairy tales to family love, making it hard for people not to take a second look.

In addition, its "Receive Red Packets Every Day" activity is essentially a fission. By inviting friends to help, both parties can receive red packets of a certain amount, and they can withdraw cash when the amount reaches 100 yuan.

Although this type of activity is not played more frequently now, it is still very effective. It can quickly spread among friends and relatives. From promoting apps to promoting public accounts, it is the easiest and most convenient way to increase fans.

For operations, it can serve as a necessary means for companies to increase followers every month. As long as the details are well polished, there is no problem in increasing followers by over 10,000 in one activity.

Next, I will take the poster that is widely used in the market as an example to roughly introduce how to play this kind of fission activity↓

After reading this fission process, it is not difficult to find that the key points of normal activities are two: posters and gifts . Next, let’s analyze in detail how to do it.

1. poster

Friends who are proficient in operations should know that the quality of the poster is actually secondary. The main thing is whether the poster can touch people's hearts.

If you are not sure how to do it, you can start with the following points and put all the key information on the poster.

① The theme of the event should capture the user's pain points , such as self-improvement, satisfying curiosity, receiving free gifts, improving work efficiency, etc. Any point, as long as it fits your brand characteristics and gifts and can be self-consistent, can be highlighted and amplified as the theme to ensure that every fan can see it and it hits their heart directly;

②Gift picture display. Gifts are the direct reason for fans to participate in the event. Don’t just put the name of the gift on the poster. It’s better to put the gift picture on it. This will be more intuitive and more motivating for fans.

③Authoritative testimony. This is a very good way to make your event appear more reliable. You can put the headshots of well-known experts in the industry on it to indirectly testify to your event.

④Write the activity rules concisely. At this time, operators need to use their user thinking and not take it for granted that fans will understand what your event means. You must know that users are lazy, even lazier than you think. Therefore, you need to make your event as straightforward, simple, and easy to operate as possible, so that at least the general logic of the event can be understood through a poster.

1. gift

The setting of gifts can be based on your own operating costs and specific analysis of the specific situation. Here I mainly want to emphasize one thing - gifts should be distributed in stages.

Specifically, if the amount of your gift is relatively high, you must invite 30 people to receive the gift, and there is no way to lower the threshold. Then you can try to give a fan a chance to draw a lottery when he invites 3 people, or give him a coupon with a threshold. In short, let him get some small benefits. On the one hand, this can make the event more interesting. On the other hand, fans have already paid the sunk cost and will most likely continue to attract new fans to sprint for high-level gifts, thereby increasing participation in your event.

Just like Pinduoduo's daily red envelope activity, you will be given a 90 yuan red envelope as soon as you participate in the activity, and you are reminded that you can withdraw cash when it reaches 100 yuan. Even if you can only get one cent for each new user, many people will feel unwilling and continue to participate for the 90 yuan. Imagine the same activity, if it is set up so that you can get 1 dollar for inviting one person and withdraw the money when it reaches 100, will the participation rate still be high?

The above is the specific practice of daily fan-increasing activities when there is no hot spot and no national holiday. It is very practical and I hope it can be helpful to everyone.

Operations are essentially a long-term and extensive undertaking that requires the operators' strong industry sensitivity. What we really need to do is not to chase hot spots, but to establish a deeper connection with users and continue to improve retention and conversion. Only such operations can be solid and sustainable, and will become smoother and smoother.

Author: Operation Xiaoxin

Source: Operation Xiaoxin (lvyiming1)