How to operate corporate Douyin, how to operate a company Douyin account?

We use TikTok to let more people know your brand, to promote our corporate brand, or simply to sell our products. Most companies hope to use Douyin to sell goods, but not all products are suitable for direct promotion on Douyin. If your product does not have clear visual differentiation, it will be difficult to sell it on Douyin. Consumers cannot see whether the products you sell have unique differences, so they naturally cannot quickly generate a desire to buy.

The main purpose of Tik Tok marketing is to make money. Many people start shooting right away without understanding Tik Tok's operating rules and techniques and the operating laws of new media. It is very dangerous for the overall operational thinking to simply remain in the era of sales promotion. Tik Tok is very averse to hard-advertising videos, and if you are not careful you will be restricted or your account will be blocked. Next, Feng Chao from Dongguan will introduce to you how Douyin is operated?

How to operate corporate Douyin, how to operate a company Douyin account? How to operate corporate Douyin, how to operate a company Douyin account?

1: How do newbies create Tik Tok videos? Become popular on Tik Tok for free with 0 Yuan!

1. The most basic requirements for playing Tik Tok

Before using Tik Tok, we must first think about what kind of content videos we want to make. It is best to create original content, because once the official detects the copying or plagiarism, there will be a risk of demotion, traffic restriction or account suspension.

Secondly, you should pay close attention to the completeness of the video content, the length of the video, as well as video watermarks, special effects, etc., to avoid the appearance of things that do not belong to Douyin. Otherwise it will be difficult to be officially recommended by Douyin. These are also some of the most basic requirements when we play Douyin.

2. Take advantage of the hot spots

The hot topics here include some major events and gossips happening in the society, as well as holidays, such as the recent National Day, and the official hot topics of Douyin. As long as we do these well, they will attract great attention from users, thereby increasing the exposure of their videos and achieving the goal of increasing fans and becoming popular.

3. Douyin Challenge Topic

Douyin often has some challenging topics, such as the #Fancy Use of Towels# recently initiated by Street Dance, which is very popular. If we participate in the challenge, we can get more recommendations and exposure from Douyin officials, thereby achieving the goal of increasing fans and becoming popular. However, we cannot proceed blindly with topic challenges. First of all, we must be interested in it, and then the content must be in line with the challenge.

4. Imitation

For newbies, imitating accounts of the same type that are doing well in the early stage can help our accounts grow quickly, but everyone should also pay attention to the degree. Imitation is imitation, not plagiarism, and imitation must also have one's own creativity.

2. Tik Tok video operation skills:

1. Positioning of content direction

Regarding positioning, the editor has talked a lot. No matter what you do, even if you are doing business and opening an offline store, we must first think about what we want to do. The same is true for the operation of Tik Tok videos. We need to think about the future development of content and consumer groups when registering an account.

2. Lively and interesting video content

First of all, when operating on Tik Tok videos, it is best to have original content, which will be more favored by the platform and will have better traffic recommendations and exposure. However, there is a prerequisite, that is, your video content must be lively and interesting, have its own characteristics, or have funny points, highlights or creativity. Otherwise, it is very difficult to attract users, and it is more about the operation of Douyin.

3. Use Douyin influencers

Sometimes your own content just doesn’t have traffic and user attention, so we can try to use the help of Douyin experts to attract traffic and increase fans and realize Douyin operations. After all, the number of fans of Douyin influencers is generally very large.

Therefore, we only need to express some opinions or comments under their popular videos to attract traffic, because friends who are interested in your comments will naturally search for you, and if they are interested in your videos, they will naturally follow you.

3. What are the things to pay attention to when operating a Douyin account?

1. First of all, before we operate the Douyin account, we must first understand its operating mechanism so that we can prescribe the right remedy. In addition, for the videos you post, you must regularly check the comments, likes, follows, and reposts , which determine the popularity of the Tik Tok video and whether it can become popular.

2. When operating on Douyin, the video content should be original or creative, able to attract users, resonate with users, etc., so that users are willing to like and comment. If the video data is good, the official Douyin system will naturally give a high evaluation to the account, and the weight will also be high.

3. If you are a newbie who has just entered Douyin, then first of all we still need to maintain our Douyin account, which takes about a week. During the maintenance period, do not post marketing videos, like or comment on videos of the same type more often. This will help us operate the Douyin account in the future and acquire accurate fans.

4. Basically, the videos released on Douyin are shot for the target audience. However, everyone should also pay attention to the fact that the content of the video must be positive or convey the correct value, otherwise it will be restricted by the official Douyin.

5. During the operation of the Douyin account, if our account is logged in to a mobile phone, it is best not to log in and out of the account frequently, otherwise it will easily be judged by the Douyin official system as abnormal operation and batch account maintenance, which will lead to flow restrictions or account blocking.

6. Finally, when operating the Douyin account, we also need to be careful not to like a video after watching it, frequently modify personal information, log in to multiple Douyin accounts under the same WiFi, not publish works for a long time, change IP too frequently, etc. These will make the Douyin official think that your operation behavior is abnormal, and will limit the flow or block the account.

Currently, Douyin promotion and marketing is still on an immature path, so many brand owners are hesitant about whether to do Douyin promotion and marketing? The answer, of course, is: do it.

Try to do it, you can fish in troubled waters. If you wait until the Douyin promotion and marketing business model gradually takes shape, the dividends will have been distributed, and whoever seizes the opportunity will win the world! After all, the early bird catches the worm.