What can we learn from Mi Meng's self-media entrepreneurship?

" An assistant only earns 50,000 yuan a month " and "an article earns more than 600,000 yuan" have been all over the headlines recently. Many netizens begged people not to write about Mi Meng anymore, as they were about to vomit. But regardless of whether they are haters or fans, Mi Meng is no longer as simple as toxic chicken soup, but her success is obvious to all. From the perspective of a self-media entrepreneur , the editor will look at how she operated her WeChat public account to become a large account with nearly 10 million fans, and learn from the experience that Mi Meng brought to us in her self-media entrepreneurship .

The creation of Mimeng

Mimi Meng graduated from Shandong University and studied philosophy as a graduate student. After graduation, Mimi Meng worked at Southern Metropolis Daily for more than ten years. She was once literary, niche, and well-established, and she also failed in her business venture. Mimi Meng can be said to have become popular through her second venture. Let her continue to shape content in the field of self-media and influence the way we feel and perceive the world.

As the fastest growing WeChat public account in 2016, it quickly accumulated 8 million fans. Its popular articles "To the Bitch", "To the Lowlife" and "Always Be Patriotic, Always Have Tears in My Eyes" attracted countless fans. However, Mimi Meng is not one of the first people to enjoy the benefits of WeChat public accounts. The first article was published in the second half of 2015. At that time, WeChat public accounts had already divided their spheres of influence, most of which were opened earlier and had a large number of fans. At this time, it was already difficult for Mimi Meng to build a public account. Public accounts of the same period might only have a few thousand followers a year. But it only took Mimi Meng two months to reach 400,000 fans.

Let’s sort out the development routines of Mi Meng’s public account:

1. Use emotional articles to attract fans

For example, emotional articles such as "Your girlfriend is being naughty to you? You should thank God because she loves you" have about 40,000 readers each, which is a normal level for Mimi Meng, who has worked in the writing industry for more than ten years.

2. Write a film review from an alternative perspective

This type of film review subverts traditional film reviews and gives you a refreshing experience. There is an article titled "Lost in Hong Kong: The correct way to fight a mistress is that you have to have a lot of money." Thanks to the early preparations, the number of readers increased to one million. The number of fans is growing steadily.

3. Complain about popular movies

In October 2015 alone, there were five complaints about popular movies, such as "Nine-story Demon Tower, You're My Devil". At this time, readers were more willing to become fans, and not only did the official account become popular, but it also received cooperation invitations from investors .

4. Create a viral article

From "To the Bitch: Why Should I Help You" to "To the Lowlife", countless fans flocked to her, and Mimi Meng has undergone a qualitative change. Within a few days, the number of fans increased from more than 200,000 to more than 1 million, and her ability to attract fans skyrocketed by several orders of magnitude.

Why is Mi Meng so popular?

The success of self-media is without exception the success of original content. To sum up the feeling of Mi Meng in one sentence:

In one word, “cool”, which means reading Mimi Meng’s articles is very “enjoyable”. When you read Mimi Meng’s articles, you can’t help but laugh, laugh from the bottom of your heart, and laugh with tears.

First of all, every story that Mimi Meng tells, whether true or false, is limited to stories about ordinary people. Thanks to the colloquial, networked, and chatty language style, even if many of the content and plots seem strange to everyone, they are just exaggerations of minor problems of ordinary people. Then, as I read on, I felt that it was written about me. I had been hurt in this way before, and I had treated others in this way before...

Articles like Mimi Meng's are more approachable, highly provocative, and can easily resonate with the public's emotions. She said that she relies on being "down-to-earth" and always talking like she is talking to a friend. She writes in her articles what she says in real life. This is her way of staying close to her readers.

What is the secret of Mi Meng's success? How can I become the next Mi Meng?

1. Connotation

You need to be an interesting person, because interesting articles come from interesting people. We like to hang out with interesting people, and naturally we also like to read interesting articles. Be relaxed and don't act pretentious. Be willing to be self-deprecating, make fun of yourself at any time, and maintain this funny temperament.

2. Diligence and hard work

Mimi Meng is extremely diligent and hardworking.

In the past year, Mimi Meng worked more than 14 hours a day, wrote until she couldn't open her eyes every night, and basically left the office after 2 a.m. She writes in taxis, in airport terminals, and on high-speed trains. Her friends all say she is a walking writing machine. In addition, it takes about three or four novels to get nearly 100 titles for an article. She once said that she liked this utilitarian world very much because "behind the utilitarianism, it recognizes your efforts."

3. Ability to control titles, ideas and words

The titles and ideas of all Mimi Meng’s public accounts will be arranged according to traffic . Everything is just for traffic.

Mimi Meng's ability to control words is reflected in her inspirational articles. She first tells a story and then puts forward the point she wants to make. Important sentences are also deliberately bolded. Doing this has two advantages: it reduces the reader's comprehension cost when reading and makes it easier for readers to skip around. It can be said that Mimi Meng knows your IQ and takes into account that you don’t have much time. Through her ability to control words, you will feel that the article is well-structured and has a brisk pace, ensuring you a good reading experience. In addition, Mimi Meng's articles have sharp viewpoints, clear thinking, and playful writing style, which also form a special magic.

4. Grasp human nature

"What kind of (articles) have a high readership?" Mi Meng said, "Hot topics, money, sex, and violence."

In the media age, all self-media people understand that articles are written for users, not like traditional media where we provide something and readers read it. It is not enough to just understand these things. Mimi Meng obviously understands human nature better: the public doesn’t want to see how you express yourself, but wants to see how you express me. She understands what the public needs and lacks, and she can express it so that you can see it and present what you want to say in her own way.

The function of Moments is to spread information, and its fundamental purpose is to maintain the essence of WeChat - social interaction . When we forward an article, recognition of the value of the article is only one aspect. What is more important is to let my friends in the circle of friends understand me better and share my life, mood and values.

Finally, I wish you all a smoother journey in your self-media journey. Hereby share 12 methods summarized in "How to write a popular WeChat article with more than 1 million readers?" published by Mi Meng's official account:

1. The topic should keep up with the hot spots

2. The entry point should be unique

3. The title should arouse curiosity

4. Keep the title simple and straightforward

5. Opinions can overturn common sense

6. Express emotional resonance

7. Output values

8. The article is about me

9. The article is useful to me

10. The writing style is interesting enough

11. Everyone feels like they will lose out if they don’t watch it

12. The article should be of a certain level of quality

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